eCommerce archives


eCommerce usability: the ultimate guide

2 August 2016 by Michiel Heijmans » - 12 Comments

eCommerce usability: the ultimate guide

Usability is an important part of holistic SEO. It influences bounce rate, time on page and conversion rate, just to name a few. A lot of these metrics have an effect on your website’s SEO. Optimizing usability is important for all sites, but even more for eCommerce sites. Apart from user-testing, you can optimize online shops »

Categories: eCommerce, User eXperience (UX)
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Ask Yoast: Facebook or Adwords advertising?

8 July 2016 by Joost de Valk » - 4 Comments

Ask Yoast AMP for small business owners

If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who »

Categories: eCommerce, Social Media
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Crafting the perfect shop category page

6 July 2016 by Michiel Heijmans » - 4 Comments

Crafting the perfect shop category page

The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a regular page The shop category »

Category: eCommerce
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Checkout page UX

2 June 2016 by Michiel Heijmans » - 3 Comments

Checkout page UX optimize your shopping cart

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll »

Categories: eCommerce, User eXperience (UX)
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5 tips on branding

5 tips on branding

Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, I will first explain what branding is and why it can help you with your SEO. After that, I’ll give 5 practical tips you »

Categories: Content SEO, eCommerce
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Keyword research for your webshop

12 May 2016 by Michiel Heijmans » - 7 Comments

keyword research for ecommerce

When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun »

Category: eCommerce
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Positioning your shop in the online market

Positioning your shop in the online market

Successful positioning adds value to your business and gives you a head start on the competition. Positioning is the art of distinguishing your business from others in the mind of your customers. You can make your webshop stand out by high product quality, great service, low prices or dedicated care for the environment. But it’s equally important to communicate this distinctive factor to your »

Category: eCommerce
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Find your shop’s niche

27 April 2016 by Michiel Heijmans » - 3 Comments

low budget branding small business

After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you have found your niche, your products, sales, communication »

Category: eCommerce
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Shopping cart abandonment

12 April 2016 by Michiel Heijmans »

Shopping cart abandonment

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost »

Categories: eCommerce, User eXperience (UX)
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The power of our reviews

23 March 2016 by Michiel Heijmans »

Over the past years, we have reviewed more than 1,700 websites (!). In this article, I’d like to show you how our reviews helped website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic and sales. Bully Max is a very loyal customer of ours, that is using a »

Categories: Content SEO, eCommerce, User eXperience (UX)
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