eCommerce archives


Creating loyal customers

5 October 2016 by Michiel Heijmans » - 2 Comments

Creating loyal customers

Getting customers is step one, but keeping these customers really is a totally different ball game. You may annoy people with too many newsletters, or spend too little time on social media engaging to them. There’s more than one reason your once so good customer might abandon your ship to go shop elsewhere. Engagement, and »

Categories: eCommerce, User eXperience (UX)
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eCommerce SEO checklist: 27 tips for a better online shop

22 September 2016 by Michiel Heijmans » - 7 Comments

There is so much you can do to optimize your eCommerce site for SEO, that we decided to write an extensive checklist about it. Word of warning: there’s more. Nevertheless, if you start optimizing all the things in this article, you are definitely doing a great job already :) 1. Branding The first thing you should be aware of is »

Category: eCommerce
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Holiday season SEO: start preparing NOW!

15 September 2016 by Michiel Heijmans » - 1 Comment

It’s getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Ranking in Google isn’t something you can do overnight, and that is why it’s never too early to start. Remember, it’s already »

Categories: Content SEO, eCommerce
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Optimize product images for your online shop

25 August 2016 by Michiel Heijmans » - 16 Comments

Optimize product images for your online shop

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important »

Categories: eCommerce, User eXperience (UX)
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The basics of email marketing

23 August 2016 by Marieke van de Rakt » - 2 Comments

email marketing - learn the basics

Email marketing is a great tool to bind your audience to your website. It’s relatively easy to set up an email newsletter and send it to your audience. In this post, I’ll explain the basics of email marketing. Why is email marketing an important element of your growth and marketing strategy? Moreover, I’ll also give practical tips »

Category: eCommerce
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5 blogging tips for your online shop

9 August 2016 by Marieke van de Rakt » - 3 Comments

Blogging tips for web shops

A blog is a great marketing tool for online shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for online shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? »

Categories: Content SEO, eCommerce
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eCommerce usability: the ultimate guide

2 August 2016 by Michiel Heijmans » - 12 Comments

eCommerce usability: the ultimate guide

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Categories: eCommerce, User eXperience (UX)
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Ask Yoast: Facebook or Adwords advertising?

8 July 2016 by Joost de Valk » - 4 Comments

Ask Yoast AMP for small business owners

If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who »

Categories: eCommerce, Social Media
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Crafting the perfect shop category page

6 July 2016 by Michiel Heijmans » - 4 Comments

Crafting the perfect shop category page

The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a regular page The shop category »

Category: eCommerce
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Checkout page UX

2 June 2016 by Michiel Heijmans » - 3 Comments

Checkout page UX optimize your shopping cart

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll »

Categories: eCommerce, User eXperience (UX)
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