eCommerce archives

Local business listings with Schema.org and JSON-LD

25 November 2016 by Edwin Toonen » - 13 Comments

JSON-LD for your website

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a »

Categories: eCommerce, Technical SEO
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Rich snippets for product listings with Schema.org

14 November 2016 by Edwin Toonen » - 8 Comments

online customers - brand ambassadors

You see them in search results a lot: product listings with added metadata, like price, availability, reviews and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been »

Category: eCommerce
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Enhance online shopping with eCommerce filters

3 November 2016 by Edwin Toonen » - 7 Comments

Ecommerce filters

Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve »

Categories: eCommerce, User eXperience (UX)
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Turn your online customer into a brand ambassador

20 October 2016 by Michiel Heijmans » - 6 Comments

online customers - brand ambassadors

Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Promote us! It’s so easy to leverage that new »

Categories: eCommerce, User eXperience (UX)
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New plugin: Local SEO for WooCommerce

13 October 2016 by Joost de Valk » - 5 Comments

Yoast SEO: Local SEO for WooCommerce

Ranking locally should be a top priority for all small businesses. Customers increasingly depend on local search to find a relevant business near their current location. In view of that fact, you must make sure Google knows everything about your business so it can index your data and promote it in the search results. It »

Categories: Announcements, eCommerce
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AMP for eCommerce

7 October 2016 by Michiel Heijmans » - 10 Comments

AMP and ecommerce

In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website can use it to optimize their mobile SEO. »

Category: eCommerce
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Creating loyal customers

5 October 2016 by Michiel Heijmans » - 2 Comments

Creating loyal customers

Getting customers is step one, but keeping these customers really is a totally different ball game. You may annoy people with too many newsletters, or spend too little time on social media engaging to them. There’s more than one reason your once so good customer might abandon your ship to go shop elsewhere. Engagement, and »

Categories: eCommerce, User eXperience (UX)
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eCommerce SEO checklist: 27 tips for a better online shop

22 September 2016 by Michiel Heijmans » - 7 Comments

There is so much you can do to optimize your eCommerce site for SEO, that we decided to write an extensive checklist about it. Word of warning: there’s more. Nevertheless, if you start optimizing all the things in this article, you are definitely doing a great job already :) 1. Branding The first thing you should be aware of is »

Category: eCommerce
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Optimize product images for your online shop

25 August 2016 by Michiel Heijmans » - 16 Comments

Optimize product images for your online shop

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important »

Categories: eCommerce, User eXperience (UX)
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The basics of email marketing

23 August 2016 by Marieke van de Rakt » - 2 Comments

email marketing - learn the basics

Email marketing is a great tool to bind your audience to your website. It’s relatively easy to set up an email newsletter and send it to your audience. In this post, I’ll explain the basics of email marketing. Why is email marketing an important element of your growth and marketing strategy? Moreover, I’ll also give practical tips »

Category: eCommerce
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