eCommerce archives - Page 3 of 6

Internal search for online shops: an essential asset

19 April 2017 by Michiel Heijmans - 2 Comments

Internal search is a valuable asset for any informational website containing over 20 pages. That value is even higher when it comes to internal search for online shops. The faster a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to …

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Internal Search webshops

How to get local reviews and ratings

12 April 2017 by Michiel Heijmans - 11 Comments

If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search …

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Testimonials

Ask Yoast: Duplicate content issues on my shop?

22 February 2017 by Joost de Valk - 2 Comments

If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate …

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SEO copywriting and writing for sales

16 February 2017 by Marieke van de Rakt - 6 Comments

Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your …

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copywriting for seo and sales

Ask Yoast: Nofollow layered navigation links?

30 January 2017 by Joost de Valk - 4 Comments

If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user …

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Rich snippets everywhere

9 December 2016 by Edwin Toonen - 17 Comments

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different. We see extra information beneath the links, plus a couple of big blocks of rich content, depending on what you look for. The additional lines beneath results are called rich snippets, and they …

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Rich snippets

Low-budget branding for small businesses

2 December 2016 by Michiel Heijmans - 13 Comments

Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and …

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low budget branding small business

Local business listings with Schema.org and JSON-LD

25 November 2016 by Edwin Toonen - 13 Comments

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a …

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JSON-LD for your website


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