Content SEO archives

Meta keywords: why we don’t use them

17 May 2017 by Joost de Valk » - 32 Comments

meta keywords tag - don't use it

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than 5 years »

Categories: Content SEO, Technical SEO
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Ask Yoast: Word order of your focus keyword

15 May 2017 by Joost de Valk » - 4 Comments

Ask Yoast: multiple extensions of a domain

If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill in a focus keyword field. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – consisting of »

Category: Content SEO
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Which articles are my cornerstone content?

cornerstone content

Cornerstone articles are the most important articles on your website – the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually explainers; relatively long articles combining insights from different blog posts. Even if your website has been around for a long time, you may never have thought about »

Category: Content SEO
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Internal linking for SEO: why and how

11 May 2017 by Meike Hendriks » - 32 Comments

Internal linking why and how

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish hierarchy on your site, which enables you to give the most important pages »

Category: Content SEO
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What is Google’s Knowledge Graph?

9 May 2017 by Edwin Toonen » - 8 Comments

Rich snippets

Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by »

Categories: Content SEO, Technical SEO
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SEO for B2B and B2C – what are the differences?

28 April 2017 by Willemien Hallebeek » - 18 Comments

Small business tips

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading »

Categories: Content SEO, eCommerce
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Image SEO: Optimizing images for search engines

26 April 2017 by Michiel Heijmans » - 43 Comments

Image SEO Yoast

If you are, for instance, a blogger or you write articles for an online magazine or newspaper, you might encounter this question on a daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can contribute to the SEO of your article. In this post, I’d like to »

Category: Content SEO

Content SEO: How to analyze your audience

25 April 2017 by Marieke van de Rakt » - 14 Comments

analyzing your audience

To write appealing text for your audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be able »

Category: Content SEO
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Ask Yoast case study: SEO of an online shop

21 April 2017 by Marieke van de Rakt » - 12 Comments

seo of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows »

Categories: Content SEO, eCommerce
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Transition words and SEO

14 April 2017 by Marieke van de Rakt » - 27 Comments

Transition words and SEO

If you’ve been using the readability analysis of Yoast SEO, you’ve probably noticed our check on the use of transition words. You might have been wondering: What are transition words exactly? Why did we include that check in our analysis? Or, to what extent are those words important for SEO? Here, I’ll explain everything about the relationship between »

Category: Content SEO
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