Content SEO archives - Page 3 of 28

Ask Yoast: How to update images without losing rankings?

27 July 2018 by Joost de Valk - 10 Comments

Updating ‘big’ things on your site can have quite an impact. You may well be facing (slightly) lower rankings or traffic for a while after changing things like your URL structure, or switching to a different TLD, for example. Sometimes, there’s little you can do to avoid that, other than properly implementing the changes and …

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Category: Content SEO
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Keyword cannibalization

Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. If you optimize posts or articles for similar search queries, they’re eating away each other’s chances to rank. Here, I’ll explain why keyword cannibalism is bad for your SEO, how you …

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Keyword cannibalization

How to optimize without spending all day optimizing

20 July 2018 by Caroline Geven - 30 Comments

My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever written, as I was not focussing on SEO at all back then. I honestly didn’t want to spend time doing keyword research and research my audience. …

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Caroline's Corner

Voice search: what will the future bring?

My husband – Joost de Valk – and I often have discussions on how technology will change our day-to-day life. Joost is an early adopter, while I am much slower and more reluctant to technological change. Our discussions are pretty heated. So, what’s Joost’s opinion on the future of voice search? How dominant will voice search …

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future of voice search



The ultimate guide to content SEO

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s therefore crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. …

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UG content SEO

Keyword density in Yoast SEO: what you should know

Keyword density is the number of times your focus keyword occurs on a web page, compared to the total text of that page. If you write a post for your blog, you should have thought about what keyword you want to rank that post for. In our Yoast SEO plugin, that keyword is what we call …

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keyword density

Ask Yoast: Creating landing pages for affiliate marketing

29 June 2018 by Joost de Valk - 13 Comments

Affiliate marketing is a means to monetize your blog or website. You can recommend products on your site with a trackable link from your affiliate partner, or put that link in an ad. If someone clicks on the link and buys a product through your site, you’ll get a commission. Especially if your site has …

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Category: Content SEO
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All about Google’s knowledge panels

Last week, Google announced a new feature in their knowledge panels. You’re now able to verify your branded or personal panel and add or change some of the information in it. But what exactly are knowledge panels? Are these useful? Should your company have one?  I’ll tell you all about it in this post! What …

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Small business tips


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