Content SEO archives - Page 3 of 28

Using Gutenberg as an editor: does it make my life easier?

Being part of the blog team at Yoast I spend much time writing, correcting and editing content in the editor. Of course, I’ve heard about Gutenberg (it’s quite the thing here at Yoast) and glanced over it, but I didn’t take the time to do much with it myself. When the Gut Guys asked me …

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gutenberg and copy writing

Ask Yoast: Using heading tags in interview-based content

1 June 2018 by Joost de Valk - 15 Comments

If you know a specialist or influencer in your niche, interviewing them and writing an article about it for your site can be a great idea. It’ll give your readers a different perspective, and it offers a nice change from regular blog posts. At Yoast, we have a tag for interviews, and we enjoy the chance …

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Caroline’s Corner: Sharing my ambitions, goals and statistics

31 May 2018 by Caroline Geven - 24 Comments

I love to look at my statistics in Google Analytics. I like to watch the numbers creep up slowly towards the goal I’ve set for this month, and I love to see my hard work paysoff. But there’s one thing I like even more than looking at my numbers: looking at the stats of the …

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Caroline's Corner

When Google changes up: Should I abide every decision they make?

Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is …

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The dude abides

Meta descriptions are going to be shorter again

Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s …

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How to use Yoast SEO to create an awesome meta description



Ask Yoast: Noindexing tags, categories and paginated content on a foodblog

18 May 2018 by Joost de Valk - 10 Comments

We regularly receive questions about category pages and similar pages. It seems some of you are unsure of how to properly implement these. And sure, it’s good to think about this, as pages like category or tag pages can be thin content, if you do nothing to improve them. But you can also use these …

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Google Duplex: The what, the ethics, the SEO

16 May 2018 by Joost de Valk - 11 Comments

Perhaps you heard about Google Duplex? You know, the artificial assistant that called a hairdresser to make an appointment? Fascinating technology, but what is it exactly? And does it affect search or SEO? In this post, I’ll explain what Google Duplex is. And, I’ll raise some ethical issues I have with it. Finally, I will …

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Categories: Content SEO, Technical SEO
Google duplex AI


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