Content SEO archives



Ask Yoast: Optimizing for audio podcasts

13 April 2018 by Joost de Valk - 10 Comments

Podcasts are a popular medium these days, as a great, relatively low-cost way to engage with your audience. You can make a podcast about every subject imaginable: science, health, arts & culture, family life, news and technology, to name but a few possibilities. At Yoast, for example, the Yoast academy team releases an internal podcast …

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On Google’s related entities patent: Write awesome posts!

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. So, in this …

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Caroline’s Corner: Finding inspiration for your next blog post

5 April 2018 by Caroline Geven - 14 Comments

After (re)defining the niche of my blog and creating a proper site structure with the needed categories, I felt as if I had reinvented my blog. I decided I wanted to publish at least three articles each week. This meant I would have to write 156 blog posts a year. That number sounds extremely daunting, …

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Caroline's Corner

How to use Yoast SEO to write an awesome meta description

You’d like people to click on your result in Google rather than on the result of one of your competitors. That’s why you need to make sure your search result (a.k.a. your snippet) stands out from all of the other ones. So, how do you do that? To get an irresistible snippet, you need to …

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How to use Yoast SEO to create an awesome meta description



Caroline’s Corner: How to find a niche for your blog

22 March 2018 by Caroline Geven - 10 Comments

As I wrote in my previous post, I blog about life as a mother. Did you notice that I never mentioned that it is ‘a blog about motherhood’ or ‘a mom blog’? It’s not that I don’t know the existence of these words in the English language: they simply don’t describe my blog. In this …

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Caroline's Corner

Ask Yoast: Publish date on updated articles

16 March 2018 by Joost de Valk - 33 Comments

Keeping your articles up to date is always a good idea, as it shows to your readers that your site offers current and relevant information. Furthermore, search engines will pick up on changes to your articles, and consider your site alive and up to date. That’s never a bad thing, right? It’s especially important that …

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