Content SEO archives

How to use Yoast SEO: The readability analysis

11 January 2018 by Edwin Toonen - 29 Comments

Everybody knows the colored bullets in Yoast SEO. There are two parts to the traffic light system, namely the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected as readable content is …

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Content analysis FI

Blog SEO: Befriend the long tail!

8 January 2018 by Marieke van de Rakt - 12 Comments

Focusing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you gradually to get more traffic and to be found by new and motivated audiences. In this post about blog SEO, I will explain the …

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Long tail star


Ask Yoast: Dealing with holiday gift sets after the holidays

29 December 2017 by Joost de Valk - 7 Comments

With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or …

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ask yoast: avoid competing with your own pages

Practical tips for setting up a clear text structure

22 December 2017 by Marieke van de Rakt

When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text: it will help the reader grasp the core message of your article. And that enhances the readability of your article. This post gives you practical tips to help you set …

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Google’s snippets and the length of your meta description

20 December 2017 by Joost de Valk - 47 Comments

You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. …

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Meta description


Yoast SEO: How to make your site stand out in search results

14 December 2017 by Michiel Heijmans - 31 Comments

In this article, I’d like to highlight the snippet preview in our Yoast SEO plugin. What is it, how does it work and what should you pay attention to? First of all, I have to point out that Google makes the final selection of content for your mention in the search result pages. No matter …

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make your site stand out in search results


How to choose the perfect focus keyword

12 December 2017 by Joost de Valk - 20 Comments

Regularly adding quality content to your website in a blog is a very good SEO strategy. Google sees that your website is active because new information is added and you increase the volume of your content. If you have crafted your keyword strategy properly and your content is nicely optimized for the right keywords, adding …

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