Content SEO archives - Page 27 of 28

Website maintenance: How to clean up old posts & pages

13 May 2015 by Joost de Valk - 34 Comments

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should …

Read: "Website maintenance: How to clean up old posts & pages"
website maintenance clean up old posts


Smart alternatives to dangerous link building strategies

Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on …

Read: "Smart alternatives to dangerous link building strategies"


Writing for your blog: the text objective of your blogpost

6 January 2015 by Marieke van de Rakt

I previously wrote posts about the structure and about the style of your post. In this post, we will focus on the purpose of your text. A lot of people forget to properly formulate the purpose of their blog post or article. This is unfortunate, because if you do not properly define the aim of …

Read: "Writing for your blog: the text objective of your blogpost"
text objective and purpose


Branding & your keyword strategy

31 October 2014 by Joost de Valk

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of …

Read: "Branding & your keyword strategy"

Homepage optimization

14 October 2014 by Michiel Heijmans - 28 Comments

Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google …

Read: "Homepage optimization"
homepage optimization

Why focus on long tail keywords?

9 October 2014 by Marieke van de Rakt

Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow …

Read: "Why focus on long tail keywords?"
Blog SEO: long tail

The temptation of the green bullet in Yoast SEO!

23 September 2014 by Marieke van de Rakt

The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content. I genuinely believe that the …

Read: "The temptation of the green bullet in Yoast SEO!"
green bullet yoast SEO


Browse other categories