Content SEO archives - Page 27 of 28

Real time content analysis for better SEO

2 July 2015 by Joost de Valk - 21 Comments

The best way to improve someone’s SEO content writing is to let him do it and then give real-time feedback. Ever since its first release in 2011, the page analysis functionality in Yoast SEO has always worked when you saved the post. We’re about to change that, and make it real-time. We’ll give you a preview of …

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content analysis in yoast seo

Optimizing your mobile content

Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers, since this is an important part of mobile …

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Mobile content

What type of content should a cornerstone article be?

11 June 2015 by Marieke van de Rakt

Cornerstone content is a very important aspect of your SEO strategy. You have to create a few really awesome pages and optimize these pages for your most important keyword. Subsequently, you should link to these very awesome pages with your other pages and blogs (focusing more on long tail keywords). In this blog post, I …

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Phantom Quality Panda and Google Search Console

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might …

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Website maintenance: How to clean up old posts & pages

13 May 2015 by Joost de Valk - 34 Comments

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should …

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Smart alternatives to dangerous link building strategies

Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on …

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Writing for your blog: the text objective of your blogpost

6 January 2015 by Marieke van de Rakt

I previously wrote posts about the structure and about the style of your post. In this post, we will focus on the purpose of your text. A lot of people forget to properly formulate the purpose of their blog post or article. This is unfortunate, because if you do not properly define the aim of …

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text objective and purpose


Branding and your keyword strategy

31 October 2014 by Joost de Valk

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of …

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