Content SEO archives

RSS feeds in the age of Panda and Penguin

21 November 2013 by Joost de Valk - 105 Comments

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less …

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Google Panda and Penguin


The heading structure for your blog

2 September 2010 by Joost de Valk - 45 Comments

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you …

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why heading use is important

From your site’s goal to its structure

1 June 2010 by Joost de Valk

Your site’s structure is closely related to the purpose you have for your site. This goal should determine the keywords you want to be found for, and your keywords, in turn, are influencing the structure of your site, and its taxonomies. Thinking about keywords, site structure and taxonomies can be a bit daunting, but just dive …

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site structure for SEO


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