What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of …Read: "Branding & your keyword strategy"
Content SEO archives
Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google …Read: "Homepage optimization"
Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. In order to really profit from a keyword strategy focusing on long …Read: "Why focus on long tail keywords?"
The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content. I genuinely believe that the …Read: "The temptation of the green bullet in Yoast SEO!"
When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less …Read: "RSS feeds in the age of Panda and Penguin"
Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.Read: "Duplicate content: causes and solutions"
Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. As an SEO, I use keyword research to determine what we should …Read: "The basis of keyword research"
The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you …Read: "The heading structure for your blog"
Your site’s structure is closely related to the purpose you have for your site. This goal should determine the keywords you want to be found for, and your keywords, in turn, are influencing the structure of your site, and its taxonomies. Thinking about keywords, site structure and taxonomies can be a bit daunting, but just dive …Read: "From your site’s goal to its structure"
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