Content SEO archives

Basic SEO training: signal words

4 December 2015 by Marieke van de Rakt - 8 Comments

Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to …

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Ask Yoast: Same keywords on multiple pages?

30 November 2015 by Joost de Valk - 7 Comments

In our Ask Yoast videos, we answer your SEO questions. Today’s question comes from Tristan. Tristan wonders what to do when he wants to optimize a page for a phrase with a keyword that he already optimized another page for: “What should I do if my phrases contain keywords I’ve already optimized other pages for? …

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Keyword density in a post-Panda world

25 November 2015 by Joost de Valk

The Yoast SEO plugin helps you to optimize your text for the keyword you want to be found for. In Yoast SEO 3.0 we made some big changes in our content analysis. In this post we’ll discuss the adaption of our Yoast SEO keyword density check and the possibility to optimize for multiple keywords in …

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keyword stuffing is not a good idea in a post-Panda world

The site structure of a growing blog

12 November 2015 by Marieke van de Rakt

It is never easy to set up a new blog. It can take quite some time to get picked up by the search engines. Nevertheless, as your blog starts to grow, you’ll probably face new SEO problems. In the upcoming weeks, I’ll discuss some of the difficulties you might encounter as your blog really starts to grow. …

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Managing the structure a growing blog

Ask Yoast: Online shops and duplicate content

9 November 2015 by Joost de Valk - 4 Comments

Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video! Today’s question comes from Kathy. She’d like to know: “How do you handle duplicate content if you sell products on …

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Basic SEO training video: cornerstone content

5 November 2015 by Marieke van de Rakt - 2 Comments

Our Basic SEO training teaches you how to optimize your site. One of the strategies we explain is creating cornerstone content. Cornerstone content is the most important content on your site. It should be informative, high quality content related to your core business. When it’s part of a good site structure it can help your site’s rankings tremendously. In this tiny fragment of our Basic …

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Video fragment of our Basic SEO training video

Link building: what not to do?

2 November 2015 by Marieke van de Rakt - 18 Comments

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT …

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link building don'ts

Weekly SEO Recap: RankBrain and Archive Search

30 October 2015 by Joost de Valk - 3 Comments

This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming …

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Joost's Weekly SEO Recap

Yoast vlog: green bullets for our posts?

27 October 2015 by Joost de Valk - 7 Comments

When optimizing your site, you’re likely to run into the same issues as we do, when optimizing yoast.com. That’s why we decided to show you how we deal with some challenges of our own in our new series How does Yoast do it? We love to share our insights and hopefully make your lives easier as well! In this first video we’ll show how we deal …

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yoast seo hates my writing style

Weekly SEO Recap: AJAX crawling and Panda

16 October 2015 by Joost de Valk

After this week’s launch of our first Basic SEO training, it’s now time to sit back and relax. For about two minutes. The next milestone is our upcoming Yoast SEO release which we’ve determined, because of the sheer amount of new features in it, will be called Yoast SEO 3.0. Luckily, the search engines took it …

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Joost's Weekly SEO Recap


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