Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and …Read: "Google Panda part of Google’s core algorithm"
Content SEO archives - Page 24 of 28
Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post, …Read: "What is the mission of your website?"
It’s important to clean up the content of your site and blog regularly. If you’ve been blogging for a while and the amount of content on your blog has grown substantially, it can be quite an overwhelming task though. At email@example.com we received a question from Ben Anderson about a good process for a spring cleaning of a large blog …Read: "Ask Yoast: How to clean up old blog posts"
Your keyword research will give you much direction on what to blog about. You’ll have to unlock content around specific words. A word is not yet a topic though. Next to a keyword, you’ll need an angle, a specific story around a keyword, to write a blogpost. And as your blog grows, your inspiration can get …Read: "6 tips for coming up with blog ideas"
This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic …Read: "Weekly SEO recap: Let’s disambiguate!"
Writing at least 300 words for one page is not always easy. Still, we generally advise doing so, since the amount of copy you have on a page has a positive impact on the page ranking. But what should you do if you have an eCommerce website with, for example, multiple pages about different types of pants? How …Read: "Ask Yoast: 300 words for a product page?"
Without doubt the most common question we are asked is: “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a particular keyword, you’ll need to determine which page you want …Read: "Using cornerstone content to make your site rank"
Google usually filters out stop words, like ‘a’, ‘the’, ‘of’ and ‘for’, from search queries, and this is why the Yoast SEO plugin used to advise you not to use stop words in your focus keyword (and choose a focus keyword that doesn’t use stop words instead). But that changed in Yoast SEO 3.1, so stop words …Read: "Should you use stop words in your focus keywords?"
Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to …Read: "Basic SEO training: signal words"
In our Ask Yoast videos, we answer your SEO questions. Today’s question comes from Tristan. Tristan wonders what to do when he wants to optimize a page for a phrase with a keyword that he already optimized another page for: “What should I do if my phrases contain keywords I’ve already optimized other pages for? …Read: "Ask Yoast: Same keywords on multiple pages?"