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Weekly SEO Recap: guidelines & more

29 January 2016 by Joost de Valk - 9 Comments

This week we had a whole bunch of “do this not that” type bits of news coming out of Google, but one big thing: updated Google webmaster guidelines. Those new guidelines led to more news as Google clarified some of the things those new guidelines say. Updated Google webmaster guidelines Google has updated its webmaster guidelines. …

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Joost's Weekly SEO Recap

Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!

15 January 2016 by Joost de Valk - 8 Comments

This week we had quite a bit of news. But…. I’ve written about it all, already. So I’m gonna be a lazy guy and point you straight at the three posts I wrote this week on Google changes: The week started with us not knowing much yet, but it’s good to read this to get an idea …

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Joost's SEO recap

Google core algorithm update: brand terms

14 January 2016 by Joost de Valk - 23 Comments

Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know …

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Google updated its Google Webmaster Guidelines

Google Panda part of Google’s core algorithm

14 January 2016 by Joost de Valk - 7 Comments

Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and …

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Google Panda became a part of Google's Core algorithm

What is the mission of your website?

12 January 2016 by Marieke van de Rakt - 11 Comments

Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post, …

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think about the mission of your website

Ask Yoast: How to clean up old blog posts

23 December 2015 by Joost de Valk - 5 Comments

It’s important to clean up the content of your site and blog regularly. If you’ve been blogging for a while and the amount of content on your blog has grown substantially, it can be quite an overwhelming task though. At ask@yoast.com we received a question from Ben Anderson about a good process for a spring cleaning of a large blog …

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Weekly SEO recap: Let’s disambiguate!

18 December 2015 by Joost de Valk - 3 Comments

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic …

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Joost's weekly SEO Recap

Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk - 7 Comments

Writing at least 300 words for one page is not always easy. We advise doing so since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza Nichols …

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Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk - 56 Comments

The most common question we answer is, without a doubt: “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is going …

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cornerstone content


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