Content SEO archives

Obtain an attractive writing style!

25 November 2014 by Marieke van de Rakt »

Blogging tips for web shops

Some of us are natural writers. They are able to write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Attractive writing is a matter of talent, but practice sure helps! In this blog post I will give five tips you can use to upgrade the style of your text »

Category: Content SEO
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Branding & your keyword strategy

31 October 2014 by Joost de Valk »

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of »

Category: Content SEO
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Homepage optimization

14 October 2014 by Michiel Heijmans » - 28 Comments

homepage optimization

Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google »

Categories: Content SEO, User eXperience (UX)
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Why focus on long tail keywords?

9 October 2014 by Marieke van de Rakt »

Why focus on long tail keywords?

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. In order to really profit from a keyword strategy focusing on long »

Category: Content SEO
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The temptation of the green bullet in Yoast SEO!

23 September 2014 by Marieke van de Rakt »

The temptation of the green bullet in Yoast SEO

The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content.  I genuinely believe that the »

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RSS feeds in the age of Panda and Penguin

21 November 2013 by Joost de Valk » - 105 Comments

Google Panda and Penguin

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less »

Categories: Analytics, Content SEO
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Duplicate content: causes and solutions

9 December 2010 by Joost de Valk »

Duplicate Content issues for websites

Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.

Categories: Content SEO, Technical SEO
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The basis of keyword research

16 September 2010 by Joost de Valk » - 103 Comments

High speed keyword research

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. As an SEO, I use keyword research to determine what we should »

Category: Content SEO
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The heading structure for your blog

2 September 2010 by Joost de Valk » - 45 Comments

why heading use is important

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you »

Categories: Content SEO, WordPress
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From your site’s goal to its structure

1 June 2010 by Joost de Valk »

site structure for SEO

Your site’s structure is closely related to the purpose you have for your site. This goal should determine the keywords you want to be found for, and your keywords, in turn, are influencing the structure of your site, and its taxonomies. Thinking about keywords, site structure and taxonomies can be a bit daunting, but just dive »

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