Content SEO archives

Google Panda part of Google’s core algorithm

14 January 2016 by Joost de Valk - 7 Comments

Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and …

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Google Panda became a part of Google's Core algorithm

What is the mission of your website?

12 January 2016 by Marieke van de Rakt - 11 Comments

Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post …

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think about the mission of your website

Ask Yoast: How to clean up old blog posts

23 December 2015 by Joost de Valk - 5 Comments

It’s important to clean up the content of your site and blog regularly. If you’ve been blogging for a while and the amount of content on your blog has grown substantially, it can be quite an overwhelming task though. At ask@yoast.com we received a question from Ben Anderson about a good process for a spring cleaning of a large blog …

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Weekly SEO recap: Let’s disambiguate!

18 December 2015 by Joost de Valk - 3 Comments

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic …

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Joost's weekly SEO Recap

Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk - 7 Comments

Writing at least 300 words for one page is not always easy. We advise to do so, since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza …

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Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk - 56 Comments

The most common question we answer is, without a doubt: “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is going …

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cornerstone content

Stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt

Stop words (a, the, of, for) are usually filtered out by Google in a search query. The Yoast SEO plugin would advise you to filter the stop words from your focus keyword as well (and optimize your post or page with a focus keyword without stop words). Since the release of Yoast SEO 3.1, stop words …

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Readability ranking factor

Basic SEO training: signal words

4 December 2015 by Marieke van de Rakt - 8 Comments

Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to …

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Ask Yoast: Same keywords on multiple pages?

30 November 2015 by Joost de Valk - 7 Comments

In our Ask Yoast videos we answer your SEO questions. Today’s question comes from Tristan. Tristan wonders what to do when he wants to optimize a page for a phrase with a keyword that he already optimized another page for: “What should I do if my phrases contain keywords I’ve already optimized other pages for? …

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