Content SEO archives

Ask Yoast: online shops and duplicate content

9 November 2015 by Joost de Valk » - 4 Comments

Ask Yoast AMP for small business owners

Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video! Today’s question comes from Kathy. She’d like to know: “How do you handle duplicate content if you sell products on »

Categories: Content SEO, eCommerce
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Basic SEO training video: cornerstone content

5 November 2015 by Marieke van de Rakt » - 2 Comments

Video fragment of our Basic SEO training video

Our Basic SEO training teaches you how to optimize your site. One of the strategies we explain is creating cornerstone content. Cornerstone content is the most important content on your site. It should be informative, high quality content related to your core business. When it’s part of a good site structure it can help your site’s rankings tremendously. In this tiny fragment of our Basic »

Category: Content SEO
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Link building: what not to do?

2 November 2015 by Marieke van de Rakt » - 18 Comments

link building don'ts

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT »

Category: Content SEO
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Weekly SEO Recap: RankBrain and Archive Search

30 October 2015 by Joost de Valk » - 3 Comments

Joost's Weekly SEO Recap

This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming »

Category: Content SEO
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Yoast vlog: green bullets for our posts?

27 October 2015 by Joost de Valk » - 7 Comments

When optimizing your site, you’re likely to run into the same issues as we do, when optimizing yoast.com. That’s why we decided to show you how we deal with some challenges of our own in our new series How does Yoast do it? We love to share our insights and hopefully make your lives easier as well! In this first video we’ll show how we deal »

Category: Content SEO
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Weekly SEO Recap: AJAX crawling and Panda

16 October 2015 by Joost de Valk »

Joost's Weekly SEO Recap

After this week’s launch of our first Basic SEO training, it’s now time to sit back and relax. For about two minutes. The next milestone is our upcoming Yoast SEO release which we’ve determined, because of the sheer amount of new features in it, will be called Yoast SEO 3.0. Luckily, the search engines took it »

Categories: Content SEO, Technical SEO
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Weekly SEO Recap: Google app indexing & rel=author

2 October 2015 by Joost de Valk » - 1 Comment

Joost's Weekly SEO Recap

At Yoast, we’ve been ridiculously busy getting ready for all the product launches we’ve got coming up, like our new eBook and our upcoming Basic SEO training course. Luckily, we also still have time to look at the news because Google has been rather busy and there was other stuff to tell too, regarding new Apple releases. »

Categories: Content SEO, Technical SEO
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Ask Yoast: do I need to optimize all of my product pages?

30 September 2015 by Joost de Valk » - 5 Comments

Ask Yoast AMP for small business owners

In the series ‘Ask Yoast’ we answer your SEO related question. Submit your question by sending an email to ask@yoast.com and you might get a personal answer on video! Today’s SEO question comes from Gude Hudson-Gool from Kent. She is wondering: “In my online shop, should I aim to get the SEO ‘green light’ on each individual »

Category: Content SEO
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Blog SEO: make people stay and read your post

29 September 2015 by Marieke van de Rakt » - 9 Comments

When you succeed in getting visitors to one of your blogpost, you want them to stay and read your stuff. Readers (and especially first time visiting readers) are bored really quickly. You should grab their attention extremely fast and help them to understand the main message of your blog. In this post, I will give five »

Category: Content SEO
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Ask Yoast: how to handle blog posts that will expire?

24 September 2015 by Joost de Valk »

Ask Yoast AMP for small business owners

Two weeks ago we asked you to post your SEO question for Yoast on our Facebook page. We loved to see the questions coming in! We’ve chosen (what we considered) the best ones and in the weeks to come we’ll provide you with answers to the selected questions. The first question that got selected comes from Chris: “How »

Category: Content SEO
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