Small business owners often struggle with their local SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you …Read: "Improve your small business SEO today"
Content SEO archives
To get more clicks from the search results, you want to optimize what your site will look like when shown in the search results. A single result in a set of search results is called a snippet. The Yoast SEO plugin has a snippet preview, a simulation of what your post will look like in those …Read: "The snippet preview: what it means and how to use it"
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write those blog posts …Read: "5 tips to find inspiration for your blog"
The meta description is a snippet of up to 320 characters, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO. What does a meta …Read: "How to create the right meta description"
To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you …Read: "To blog or not to blog?"
Imagine owning a website with a lot of outdated content. What to do? Should you try to fix the old website? Or would it be better to start all over again with a brand new website? In this Ask Yoast, we’ll dive into this frequent dilemma. We’ll do so by discussing the following question, sent to us …Read: "Ask Yoast: Fix website or start new one"
A blog is a great marketing tool for online shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for online shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? …Read: "5 blogging tips for your online shop"
What do you need to write that awesome blog post? What steps do you need to take? Use this blog post checklist to make sure you’ve got everything covered: 1. Do your keyword research You want your blog post to rank in the search engines. Make sure you write your blog post on a topic …Read: "Blog post checklist"
Maintaining a blog takes more than just writing a bunch of blog posts. You should develop a strategy and planning for your content (especially if you are writing with multiple authors). Also, you should interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give …Read: "Blog post planning"
Making short video blogs (vlogs) can be a great way to attract new audiences and to entertain or surprise your current audience. It could make the blog on your website livelier. But is it always a good idea? And what does vlogging mean for the SEO of your website? How do you decide whether to …Read: "Blog or vlog?"
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