Content SEO archives

Branding & your keyword strategy

31 October 2014 by Joost de Valk »

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of »

Category: Content SEO
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Homepage optimization

14 October 2014 by Michiel Heijmans » - 28 Comments

homepage optimization

Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google »

Categories: Content SEO, User eXperience (UX)
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Why focus on long tail keywords?

9 October 2014 by Marieke van de Rakt »

yoast SEO

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. In order to really profit from a keyword strategy focusing on long »

Category: Content SEO
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The temptation of the green bullet in Yoast SEO!

23 September 2014 by Marieke van de Rakt »

The temptation of the green bullet in Yoast SEO

The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content.  I genuinely believe that the »

Category: Content SEO
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RSS feeds in the age of Panda and Penguin

21 November 2013 by Joost de Valk » - 105 Comments

Google panda

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less »

Categories: Analytics, Content SEO
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Meta keywords: why we don’t use them

8 July 2011 by Joost de Valk » - 71 Comments

yoast SEO

There is one question about SEO which seems to be coming up in our Website reviews time and time again, so let me answer it now and be done with it. Meta keywords are useless. No search engine uses them for any real rankings. That is why by default, there is no meta keywords input »

Categories: Content SEO, Technical SEO
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Intelligent site structure for better SEO

9 February 2011 by Joost de Valk »

Search engines are still one of the most important traffic drivers to sites these days, which is why Search Engine Optimization (SEO) is incredibly important. While SEO is often thought to be just a set of some technical tricks – and as a professional SEO, I confess to spending a lot of time with clients »

Category: Content SEO
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Duplicate content: causes and solutions

9 December 2010 by Joost de Valk »

Duplicate Content issues for websites

Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.

Categories: Content SEO, Technical SEO
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The basis of keyword research

16 September 2010 by Joost de Valk » - 103 Comments

The basis of keyword research

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. As an SEO, I use keyword research to determine what we should »

Category: Content SEO
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The heading structure for your blog

2 September 2010 by Joost de Valk » - 45 Comments

why heading use is important

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you »

Categories: Content SEO, WordPress
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