Content SEO archives

The basis of keyword research

16 September 2010 by Joost de Valk » - 103 Comments

The basis of keyword research

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. As an SEO, I use keyword research to determine what we should »

Category: Content SEO
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The heading structure for your blog

2 September 2010 by Joost de Valk » - 45 Comments

why heading use is important

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you »

Categories: Content SEO, WordPress
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From your site’s goal to its structure

1 June 2010 by Joost de Valk »

site structure for SEO

Your site’s structure is closely related to the purpose you have for your site. This goal should determine the keywords you want to be found for, and your keywords, in turn, are influencing the structure of your site, and its taxonomies. Thinking about keywords, site structure and taxonomies can be a bit daunting, but just dive »

Category: Content SEO
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B2B Content SEO

22 July 2008 by Erik-Jan Bulthuis » - 14 Comments

Small business tips

This is another guest post by my Onetomarket colleague Erik-Jan Bulthuis. In the first part of this series about B2B SEO, we spoke about an online strategy for B2B websites. We named some differences between B2B and B2C websites. We also determined the kind of content a B2B website needs. This article dives deeper into »

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