Content SEO archives

Stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt »

yoast seo - use stopwords in your focus keyword or not

Stop words (a, the, of, for) are usually filtered out by Google in a search query. The Yoast SEO plugin would advise you to filter the stop words from your focus keyword as well (and optimize your post or page with a focus keyword without stop words). Since the release of Yoast SEO 3.1, stop words »

Category: Content SEO
Tags: , , ,

Basic SEO training: signal words

4 December 2015 by Marieke van de Rakt » - 8 Comments

Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to »

Category: Content SEO
Tags: ,

Ask Yoast: same keywords on multiple pages?

30 November 2015 by Joost de Valk » - 7 Comments

Ask Yoast AMP for small business owners

In our Ask Yoast videos we answer your SEO questions. Today’s question comes from Tristan. Tristan wonders what to do when he wants to optimize a page for a phrase with a keyword that he already optimized another page for: “What should I do if my phrases contain keywords I’ve already optimized other pages for? »

Category: Content SEO
Tags: ,

Keyword density in a post-Panda world

25 November 2015 by Joost de Valk »

keyword stuffing is not a good idea in a post-Panda world

The Yoast SEO plugin helps you to optimize your text for the keyword you want to be found for. In Yoast SEO 3.0 we made some big changes in our content analysis. In this post we’ll discuss the adaption of our Yoast SEO keyword density check and the possibility to optimize for multiple keywords in »

Categories: Content SEO, WordPress
Tags: , ,

The site structure of a growing blog

12 November 2015 by Marieke van de Rakt »

Managing the structure a growing blog

It is never easy to set up a new blog. It can take quite some time to get picked up by the search engines. Nevertheless, as your blog starts to grow, you’ll probably face new SEO problems. In the upcoming weeks, I’ll discuss some of the difficulties you might encounter as your blog really starts to grow. »

Categories: Content SEO, WordPress
Tags: , ,

Ask Yoast: online shops and duplicate content

9 November 2015 by Joost de Valk » - 4 Comments

Ask Yoast AMP for small business owners

Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video! Today’s question comes from Kathy. She’d like to know: “How do you handle duplicate content if you sell products on »

Categories: Content SEO, eCommerce
Tags: , ,

Basic SEO training video: cornerstone content

5 November 2015 by Marieke van de Rakt » - 2 Comments

Video fragment of our Basic SEO training video

Our Basic SEO training teaches you how to optimize your site. One of the strategies we explain is creating cornerstone content. Cornerstone content is the most important content on your site. It should be informative, high quality content related to your core business. When it’s part of a good site structure it can help your site’s rankings tremendously. In this tiny fragment of our Basic »

Category: Content SEO
Tags: ,

Link building: what not to do?

2 November 2015 by Marieke van de Rakt » - 18 Comments

link building don'ts

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT »

Category: Content SEO
Tags: , , ,

Weekly SEO Recap: RankBrain and Archive Search

30 October 2015 by Joost de Valk » - 3 Comments

Joost's Weekly SEO Recap

This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming »

Category: Content SEO
Tags: , , ,

Yoast vlog: green bullets for our posts?

27 October 2015 by Joost de Valk » - 7 Comments

When optimizing your site, you’re likely to run into the same issues as we do, when optimizing yoast.com. That’s why we decided to show you how we deal with some challenges of our own in our new series How does Yoast do it? We love to share our insights and hopefully make your lives easier as well! In this first video we’ll show how we deal »

Category: Content SEO
Tag: