Content SEO archives

Text structure

10 December 2014 by Marieke van de Rakt »

It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text »

Category: Content SEO
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Obtain an attractive writing style!

25 November 2014 by Marieke van de Rakt »

Blogging tips for web shops

Some of us are natural writers. They are able to write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Attractive writing is a matter of talent, but practice sure helps! In this blog post I will give five tips you can use to upgrade the style of your text »

Category: Content SEO
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Branding & your keyword strategy

31 October 2014 by Joost de Valk »

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of »

Category: Content SEO
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Homepage optimization

14 October 2014 by Michiel Heijmans » - 28 Comments

homepage optimization

Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google »

Categories: Content SEO, User eXperience (UX)
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Why focus on long tail keywords?

9 October 2014 by Marieke van de Rakt »

yoast SEO

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. In order to really profit from a keyword strategy focusing on long »

Category: Content SEO
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The temptation of the green bullet in Yoast SEO!

23 September 2014 by Marieke van de Rakt »

The temptation of the green bullet in Yoast SEO

The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content.  I genuinely believe that the »

Category: Content SEO
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RSS feeds in the age of Panda and Penguin

21 November 2013 by Joost de Valk » - 105 Comments

Google panda

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less »

Categories: Analytics, Content SEO
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Meta keywords: why we don’t use them

8 July 2011 by Joost de Valk » - 71 Comments

yoast SEO

There is one question about SEO which seems to be coming up in our Website reviews time and time again, so let me answer it now and be done with it. Meta keywords are useless. No search engine uses them for any real rankings. That is why by default, there is no meta keywords input »

Categories: Content SEO, Technical SEO
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Intelligent site structure for better SEO

9 February 2011 by Joost de Valk »

Search engines are still one of the most important traffic drivers to sites these days, which is why Search Engine Optimization (SEO) is incredibly important. While SEO is often thought to be just a set of some technical tricks – and as a professional SEO, I confess to spending a lot of time with clients »

Category: Content SEO
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Duplicate content: causes and solutions

9 December 2010 by Joost de Valk »

Duplicate Content issues for websites

Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.

Categories: Content SEO, Technical SEO
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