Business

Business

Stuff about Yoast as a business, sometimes off topic, sometimes business-y. Never boring. We hope.

Analyzing your audience

About three weeks ago,  I wrote a post about the necessity of knowing your audience. We ourselves are currently investigating our audience. We asked our newsletter readers to fill out a questionnaire. After we have collected the results of our survey, I started analyzing the results. It has been a great week for me! In…

The Power of Our Reviews

We’ve been doing our Website Reviews for quite some time now, and recently we’ve also added the Conversion Review to that list. There are some of you, the very loyal ones, who we’ve had the pleasure of helping in both these areas. Today I’m highlighting one of our very loyal customers (he has far more…

Why we moved to all email support

When we started doing premium WordPress plugins, we also added a support forum to yoast.com. Many people liked this but I was, to be honest, skeptic. My experience with the WordPress.org forums are … Poor, at best. I just don’t think forums work very well, in large part because there is an ever continuing tendency…

Redesign and more :)

Yoast keeps changing and growing in many, many ways. One of those is a redesign, which is now live. We’re finally using the theme framework we’ve been recommending to others for ages: StudioPress’ Genesis. We used an external developer for most of the development, just because I’m too pressed for time myself and didn’t want…

Stop SOPA, help the internet.

I’m not political in my posts normally, just like WordPress.org isn’t and Matt Cutts isn’t, but it’s about time we put this whole SOPA thing to a stop. Since some well respected politicians are using my plugins and carry my news widget in their dashboard, I thought it was time I used that “power” to show…

Yoast – New & Improved images

I’ve been known online by my avatar for quite a few years now, even having people in conferences come up to me and say they recognized me from it. The original credit for the avatar goes to Paul Madden, the SEO formerly known as SEO Idiot. I decided it was time to start taking this…

Yoast redesigned & bye bye OrangeValley

Some of you might have noticed: Yoast.com has changed, as usual because I, its founder, have changed. The site has gotten a new design over the last few days, and new copy on quite a few of its static pages. The reasons for the redesign were plentiful, but most important: the site had to look…

Showing off my new ride!

So, just before I hop off on a 2 week holiday to France, I wanted to share something personal with you. In a long standing tradition of SEO’s and Affiliate marketers who show off their new ride, going from John Chow and Shoe on the affiliate side to Marcus and Dave on the SEO side,…

Travel gear…

So I’m on Schiphol Airport, on my way to Think Visibility in Leeds, UK, and I found that there are no power outlets here. Good thing I brought an external battery for my Macbook Pro… When I plugged it in I thought this would be a great time to write a bit about the new…