Announcements archives


Yoast.com: redesigned

14 September 2015 by Joost de Valk » - 22 Comments

This September, we released our redesign. Of course, we changed our design for a reason. Years ago, Yoast.com was “just” a blog, now it’s much more and our new design reflects all the sides of our business better. As soon as you enter our homepage you can see we do a lot more than just write informative blog posts. »

Categories: Announcements, WordPress
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Announcing a Yoast redesign

24 May 2015 by Joost de Valk » - 28 Comments

As I announced in our previous post on the evolution of Yoast avatars, we’re working on a redesign. In fact… The HTML and CSS are mostly done, but we’ll take quite a bit more time to work on it. Over the summer we’ll make a WordPress theme out of it and make sure that all the »

Category: Announcements

The evolution of Yoast avatars & we’re doing a redesign!

12 May 2015 by Joost de Valk » - 19 Comments

Over the years, our avatars have evolved quite a bit. Paul Madden created the first avatar, back in 2007. A few years later, I asked Erwin to improve upon it and he ran off with them. He created many, many avatars. First of me, later on of the entire, rapidly growing, team. Below is an infographic highlighting »

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Throwback Thursday

30 April 2015 by Michiel Heijmans »

With YoastCon in a few weeks, we decided to look back to what we posted five years ago and how that might have changed over the course of these five years. Let’s call it our Throwback Thursday post. “Throwback Thursday: when you put a picture from a “while” ago on your social media sites” — »

Category: Announcements

Improving our (plugin) support

20 January 2015 by Thijs de Valk » - 5 Comments

As you may know, most of the products and services we sell here at yoast.com come with support. In fact, the only products we sell that doesn’t come with support are our eBooks. And even for the eBooks you’re obviously welcome to ask us questions! And this post is about just that: our support. I’ll be showing you how we’ve improved »

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Analyzing your audience

23 March 2014 by Marieke van de Rakt » - 8 Comments

yoast SEO

About three weeks ago,  I wrote a post about the necessity of knowing your audience. We ourselves are currently investigating our audience. We asked our newsletter readers to fill out a questionnaire. After we have collected the results of our survey, I started analyzing the results. It has been a great week for me! In »

Category: Announcements

Victory of the Commons

6 October 2013 by Marieke van de Rakt » - 21 Comments

open source victory commons

In this post we explain why we think that open source needs a business model attached to it to truly thrive. The ideal situation is a Nash equilibrium, which you could also call a Victory of the Commons. This is the write up of a presentation Joost gave at WordCamp Europe in 2013, which is embedded below. The presentation is based on an earlier »

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Why we moved to email support with HelpScout

17 April 2013 by Joost de Valk » - 56 Comments

When we started doing premium WordPress plugins, we also added a support forum to yoast.com. Many people liked this but I was, to be honest, skeptic. My experience with the WordPress.org forums are … Poor, at best. I just don’t think forums work very well, in large part because there is an ever continuing tendency »

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On focus, and how we’re slowly changing our business model

22 March 2013 by Joost de Valk » - 41 Comments

Warning: this isn’t the usual SEO / WordPress related post, but more of a “personal” post about how I’ve gone about building and changing my / our business. When I started Yoast, then called Altha, it was just me, doing web development for a few clients here and there. It was a side job to »

Category: Announcements