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Caroline’s Corner: Why should a blogger focus on SEO?

Here at Yoast, we’re very good at SEO. We’re also very good at telling you why you should focus on SEO: because you want to get the most out of your site. But what if you’re a blogger writing about things you love without the intention of making money? You want to entertain people with your blog posts and hope they’ll come back next time to read about either your new travel adventures, an awesome DIY project you’ve tried or a personal update. The last thing you think you need is something like keyword research or Yoast SEO’s green bullets — especially since Yoast SEO always seems to hate your writing style.

Introducing: Caroline’s Corner

Hi, my name is Caroline. I’m 29 years old and a technical product specialist at Yoast. In my spare time, I write and maintain a blog about life as a mother. In September 2014 I joined the company as a software developer and to be honest, I had no idea what the Yoast SEO plugin even did — but don’t tell Joost and Marieke I said that. Something with SEO, sure. But who needs that as a blogger? That’s for the big companies out there that are only in it for the money. O, how wrong I was.

In a new blog series on Yoast.com, I will take you by the hand and show you how to make the most of your blog. I hope you’ll join me on my travels! But first…

Six reasons why you should focus on SEO

A lot of bloggers start their blog as a hobby. They don’t focus on SEO at first and who could blame them? You want to write, not worry about Google and their unfathomable rules on how to rank. But as your blog starts attracting more visitors, you might think of the possibility of making a bit of money. You could use it to cover the cost of running the site, for instance. Or you want to keep it a hobby, but would love to get an even bigger audience. Just as there are a million reasons to start blogging, there are lots of reasons to focus on SEO — especially if you want to reach that next level as a blog. Not entirely convinced yet? Below you’ll find six reasons why you could focus on SEO with your blog.

Currently, you only reach readers via social media

Perhaps you have an active Instagram and Facebook account with a couple of hundred followers or more. You’re aiming for your readers to visit your blog through the links you share on your Facebook page. However, social media optimization is a thing too and to do this right, you need to focus on your SEO as well. SEO-optimized content can bring in new traffic from search engines.

You want to get to know your readers

Your readers are probably a fan of your blog and without them, you don’t have an audience. To cater them, you need to get to know them. By getting to know them, you know what drives them to your website, what gets them to stay on your blog and what makes them leave. You’ll be able to write more relevant blog posts and get more in touch with your blog.

To get and stay inspired

When you know how well you rank for certain keywords, you might find your most popular blog post is one you’ve written over a year ago. There might be a series hidden in that blog post that you can expand. You’ll never suffer from writer’s block again.

Additionally, if you want to grow, you need to know what keywords you need to focus on. If you want to become an expert on a certain topic, you’ll need to do keyword research.

You’re not depending on mouth-to-mouth

While off-page SEO is important to grow too, handing out your paper business cards and telling your family and friends you have a blog, probably won’t get you to exceed a thousand unique visitors a month, unless you have a very large family, of course. While my mom is my biggest fan and she tells everyone they should visit my blog, I doubt she actually gets more than ten people to visit my blog. While mouth-to-mouth will get you to grow just a tiny bit, it will not help you grow hugely. That’s another reason why you need SEO.

To acquire collaborations

There are several things that matter for companies that want to collaborate with you. From domain authority and page authority to the total amount of visitors and from your Facebook like count to the amount of Instagram followers. To make money blogging, your blog and each aspect is your business card, treat it as such.

Brings structure to your blog

Last but not least: to grow, your blog needs a clear structure. You wouldn’t be the first to end up with dozens of categories and hundreds of tags. Your users need a structured website to navigate and Google uses this as well. This means your website will become better by spending time on SEO.

Let’s get started!

Feeling inspired to start? Great! Feeling worried? I can imagine. Don’t worry, this is just the first post in a blog series where I’ll take you through the daunting jungle of SEO to show you (and myself) that it’s not a big bad world out there.

I would love to hear from you what you find hard about SEO for your blog so I can possibly touch that subject in a next blog post.

Read more: Blogging: the ultimate guide »