Though was originally conceived by Joost de Valk, he’s not the only author on this blog. In fact, some of the most linked to and talked about articles on were written by other authors. These are the authors that make up this blog for you:

Amy Lees

Amy is a content manager at Yoast. She enjoys writing about SEO and digital marketing, and she is particularly interested in how content can create trust.

See Amy's posts.

Ari Stathopoulos

Ari is a member of the WordPress core team where he gets to work full time on the open-source project with some of the brightest minds in the industry. He is an accomplished contributor with a focus on sustainability & accessibility.

See Ari's posts.

Arjan Snaterse

Arjan Snaterse is owner and WordPress specialist at Uprise and co-owner of Radish Concepts. Worked in the SEO industry and now fully focussing on WordPress development.

Arjan has developed the Local SEO plugin together with the team at Yoast.

See Arjan's posts.

Camille Cunningham

Camille is content manager at Yoast. She writes and optimizes blog posts and enjoys creating content that helps people master SEO.

See Camille's posts.

Carolina Nymark

Carolina is a member of the WordPress core team. Her focuses are accessibility and themes, and she enjoys every aspect of theme development.

See Carolina's posts.

David Mihm

David Mihm has been a leading figure in the SEO world for years. Recently, he started a new firm called Tidings, that helps businesses achieve success in local markets. He's specialized in Local SEO and enlightens the readers of our blog with a series on this subject.

See David's posts.

Dijana Muzhdeka

Dijana is an e-learning content developer at Yoast. She enjoys creating materials that help people learn.

See Dijana's posts.

Edwin Toonen

Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

See Edwin's posts.

Fleur Heesen

Fleur is the team lead of Yoast SEO academy. She creates online training courses and wants to make the company's knowledge available for everyone.

See Fleur's posts.

Iris Guelen

Iris Guelen is Lead Email Marketing at Yoast. She loves to write and is responsible for all Yoast mailings and Yoast product pages.

See Iris's posts.

Jip Moors

I’m always looking for ways to reduce barriers and create possibilities for people to be creative. Enabling people is one of the things I love doing the most.

See Jip's posts.

Jono Alderson

Jono is our Head of SEO. He's a digital strategist, marketing technologist, and full stack developer. He's into technical SEO, emerging technologies, and brand strategy.

See Jono's posts.

Joost de Valk

Joost de Valk is the founder of Yoast. After selling Yoast he's stopped being active full time and now acts as an advisor to the company. He's an internet entrepreneur, who, together with his wife Marieke, actively invests in and advises several startups. His main expertise is open source software development and digital marketing.

See Joost's posts.

Luc Kickken

I'm Manager UX & Brand at Yoast. I'm passionate about creating beautiful and user-friendly user experiences that fit the Yoast brand.

See Luc's posts.

Manuel Augustin

Manuel Augustin is lead developer and product owner of the linguistics team at Yoast. He is passionate about continually improving the Yoast content analysis and making its features available in all of the world's languages (one at a time).

See Manuel's posts.

Marieke van de Rakt

Marieke is the head of strategy at Yoast and founder of Yoast SEO academy. She loves coming up with new ideas and products to make SEO attainable for everyone, and ensure a healthy growth for Yoast!

See Marieke's posts.

Meike Hendriks

Meike Hendriks is a UX Researcher and digital marketer at the Yoas. She works on User Research, Usability Testing, User Testing and Product marketing to continuously improve and all Yoast products.

See Meike's posts.

Nino van Tour

Nino van Tour is a Product Marketeer at Yoast and is responsible for the marketing of the Yoast SEO for Shopify app. His drive is to think of new marketing campaigns that can reach and convert new customers.

See Nino's posts.

Omar Reiss

Omar Reiss leads development at Yoast. He keeps track of the development processes and is responsible for the software architecture. His mission is to continuously deliver high quality software together with the Yoast development teams and the wider community of open source contributors.

See Omar's posts.

Phil Nottingham

Phil Nottingham is a marketing strategist who specialises in video SEO and brand strategy and search engine optimization.

See Phil's posts.

Sam Alderson

Sam is a digital native with an analog heart and has a passion for all things social media. Social is a fantastic way of getting your brand story and values across. And the more human you can make it, the more connections you will make.

See Sam's posts.

Taco Verdonschot

Taco Verdonschot is the community manager at Yoast. You can regularly find him at WordCamps and meetups. Taco is passionate about Open Source, WordPress, translating, hanging out with friends and making new ones, support, community building, helping others achieve personal growth, and many other things.

See Taco's posts.

Thijs de Valk

Thijs is the CEO of Yoast. He is a behavioural scientist with a lot of love for SEO, open-source and the internet as a whole. He's had all kinds of jobs both within Yoast and outside, such as ecommerce manager, SEO specialist, support engineer and marketeer.

See Thijs's posts.

Willemien Hallebeek

Willemien is the Manager Content of She loves creating user-friendly content and making it easy to find for people and search engines.

See Willemien's posts.