Posts by Michiel Heijmans archive - page 8


Optimize product images for your online shop

25 August 2016 by Michiel Heijmans » - 16 Comments

Optimize product images for your online shop

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important »

Categories: eCommerce, User eXperience (UX)
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eCommerce usability: the ultimate guide

2 August 2016 by Michiel Heijmans » - 12 Comments

eCommerce usability: the ultimate guide

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Categories: eCommerce, User eXperience (UX)
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Landing pages and why they matter

26 July 2016 by Michiel Heijmans » - 29 Comments

how to create great landing pages

Landing pages are a very important part of your business. You see, if you optimize your landing page, you can be increasing both your traffic and your conversion rate. Obviously, you should tailor that landing page to your preferred audience, but there are a number of things that go for all landing pages. In this »

Category: User eXperience (UX)
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Insights in Instagram analytics

21 July 2016 by Michiel Heijmans » - 6 Comments

Insight Instagram Analytics

Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens »

Categories: Analytics, Social Media
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5 things to do after a hack

12 July 2016 by Michiel Heijmans » - 2 Comments

5 things to do after a hack

Even if you try your utmost best, chances are hackers will find a way to hack your site. Following our WordPress security article, I’ll show you five things you should do right after you find your site to be hacked. Some of those things you should probably do before it even happens! 1. Understand what just »

Categories: Technical SEO, WordPress
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Crafting the perfect shop category page

6 July 2016 by Michiel Heijmans » - 4 Comments

ask yoast - finding the best keyword strategy

The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a regular page The shop category »

Category: eCommerce
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Where do you want me to click?

28 June 2016 by Michiel Heijmans »

call to action

It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call-to-action. That call-to-action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter. Make sure that »

Category: User eXperience (UX)

DIY: Duplicate content check

22 June 2016 by Michiel Heijmans » - 10 Comments

Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, »

Categories: Content SEO, Technical SEO
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DIY: Test your mobile site!

21 June 2016 by Michiel Heijmans » - 4 Comments

HTTP/2

More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites. After this post, you’ll be able to check your mobile website yourself on key elements and »

Category: User eXperience (UX)
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DIY: Optimize your browser cache

20 June 2016 by Michiel Heijmans » - 21 Comments

High speed keyword research

Browser caching is the way a browser stores files from your website on a local computer. Browser caching makes sure all files load without unnecessary server connections, which is much faster. In this article, we’ll tell you how to check if that browser cache works and how to optimize it in WordPress. What is browser cache? Browser cache »

Categories: Technical SEO, WordPress
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