Posts by Michiel Heijmans archive - page 8


Product Page UX

7 October 2015 by Michiel Heijmans » - 4 Comments

product page SEO and UX - beware of the panda and penguin

If you’ve read our recent eBook on UX, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX »

Categories: eCommerce, User eXperience (UX)

SEO friendly URLs

23 September 2015 by Michiel Heijmans » - 34 Comments

The subject is up for much discussion: SEO friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extra’s? Should it be stuffed with keywords or not? In this post, I’ll explain our take on SEO friendly URLs and try to elaborate a »

Category: Technical SEO
Tag:

Headings and why you should use them

18 August 2015 by Michiel Heijmans » - 33 Comments

why heading use is important

Heading tags, as the name implies, are tags that are used for the creations of headings. The most important tag is the <h1> heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from <h1> to <h6>. This post just had to be written. Somehow we have a chapter »

Categories: Content SEO, Technical SEO
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Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans »

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our reviews, by »

Categories: eCommerce, Social Media
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How to clean up your site structure

3 August 2015 by Michiel Heijmans »

website maintainan

We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages in your menu and the coherence of your website is nowhere to be found. And we also know what a struggle it is to clean this mess up. »

Category: Content SEO
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Consistent branding increases click through rate in Google

14 July 2015 by Michiel Heijmans » - 11 Comments

Consistent branding increases click through rate in Google

Last week, Thijs wrote a post on headings and taglines. Following that post, I’d like to elaborate a bit on focus, but now related to your branding. In this post, I’ll tell you my point of view on how to incorporate consistent branding in your website and how this can contribute to improving your click »

Category: Technical SEO
Tag:

Optimizing your mobile content

25 June 2015 by Michiel Heijmans » - 13 Comments

optimizing your mobile content

Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers. Optimize design for smaller screens You have to make »

Categories: Content SEO, User eXperience (UX)
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Focus on Clarity First

18 June 2015 by Michiel Heijmans » - 4 Comments

With the current trend of larger and larger header images being used on homepages, there is one thing that seems to be forgotten a lot: the purpose of a website. How often have you found yourself browsing a website, to find out only after a couple of minutes what it is the website owner wants »

Category: User eXperience (UX)

Phantom Quality Panda and Google Search Console

22 May 2015 by Michiel Heijmans » - 22 Comments

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might »

Categories: Analytics, Content SEO
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Throwback Thursday

30 April 2015 by Michiel Heijmans »

With YoastCon in a few weeks, we decided to look back to what we posted five years ago and how that might have changed over the course of these five years. Let’s call it our Throwback Thursday post. “Throwback Thursday: when you put a picture from a “while” ago on your social media sites” — »

Category: Announcements