Posts by Michiel Heijmans archive - page 2


Clean up your bad backlinks

26 May 2017 by Michiel Heijmans » - 17 Comments

clean up bad backlinks

Websites that have made the mistake of hiring some shady SEO company to buy bad backlinks for their website can loose almost all their rankings. In this post, we will go beyond on-site optimization and explain a bit more about bad backlinks for your website and how to clean them up. Although buying bad links might »

Category: Technical SEO
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Block your site’s search result pages

10 May 2017 by Michiel Heijmans » - 14 Comments

block internal search pages

Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal »

Categories: Technical SEO, User eXperience (UX)
Tag:

Domain names and their influence on SEO

domain names and seo

We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? »

Category: Technical SEO
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Image SEO: Optimizing images for search engines

26 April 2017 by Michiel Heijmans » - 43 Comments

Image SEO Yoast

If you are, for instance, a blogger or you write articles for an online magazine or newspaper, you might encounter this question on a daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can contribute to the SEO of your article. In this post, I’d like to »

Category: Content SEO

Internal search for online shops: an essential asset

19 April 2017 by Michiel Heijmans » - 2 Comments

Internal Search webshops

Internal search is a valuable asset for any informational website containing over 20 pages. That value is even higher when it comes to internal search for online shops. The faster a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to »

Categories: eCommerce, User eXperience (UX)
Tag:

How to get local reviews and ratings

12 April 2017 by Michiel Heijmans » - 11 Comments

local ratings and reviews

If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search »

Categories: Content SEO, eCommerce
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Internal search: why and how

3 April 2017 by Michiel Heijmans » - 12 Comments

Internal search is the search option on your own website. It’s, for instance, the search widget in WordPress and the product search in WooCommerce. Make no mistake: if your website has over twenty pages, your website should most definitely have that internal search option. There are a number of best practices for that search option, and I’d like to »

Category: User eXperience (UX)

Sliders suck and should be banned from your website

28 March 2017 by Michiel Heijmans » - 40 Comments

should i use sliders or carousels

Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site »

Category: User eXperience (UX)
Tag:

Contact page examples: What makes a great contact page?

22 March 2017 by Michiel Heijmans » - 10 Comments

great contact pages

In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming »

Categories: Content SEO, User eXperience (UX)
Tag:

Metadata and SEO part 3: social, internationalization and more

15 March 2017 by Michiel Heijmans »

metadata seo social media internationalization

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. »

Categories: Social Media, Technical SEO
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