Posts by Michiel Heijmans

Michiel is a senior online marketing consultant at Yoast. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about webdesign and blogging, about:blank. At Yoast, Michiel mostly works on our website reviews. Read all about Michiel »

Latest Posts

Search operators

Yes, you want to rank first in Google. And yes, you think you have optimized a site for that. But have you ever been playing with Google to see how your site is doing? Probably not, but let’s do that right now. Have you ever used search operators in your Google queries? Search operators are…

Bing Webmaster Tools: Security, Widgets and Messages

Compared to the first three sections, the last three are relatively small. In this final post in our series on Bing Webmaster Tools we will go over Security, Malware and Messages and share our findings. Security Making sure your website is secure is of course really important. We have already emphasized this on our page on WordPress security,…

Bing Webmaster Tools: Diagnostics & Tools

Bing Webmaster Tools provides a number of tools to analyze your website. Somehow, they managed to squeeze these into one page in Bing Webmaster Tools as the dashboard page for the section Diagnostics & Tools. Fortunately, all tools also have a separate page… In this post, we will go over all tools and tell you how…

Bing Webmaster Tools: Reports and Data

In this second Bing Webmaster Tools post in our series on Webmaster Tools, the focus is on reporting. We’ll be going over a number of pages, and try to explain what information is available and how this can help you improve your website. Or get new insights about your audience, of course. This section is…

Use hreflang for multilingual websites

The hreflang tag is used to tell Google and other search engines the language used on a specific page on your website. Search engines use the hreflang tag to ‘redirect’ the visitor to the page in the right language. Hreflang is also referred to as rel=”alternate” hreflang=”x”. When I was discussing post subjects with our site…

Photography SEO

Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the…

Google Webmaster Tools: Crawl

The section in Google Webmaster Tools that works most closely with our WordPress SEO Premium plugin, is the Crawl section. In our premium plugin, you’ll find a Webmaster Tools section, that lists all pages Google somehow did not find on your website. You can easily import these into the plugin and redirect the ones that…

Google Webmaster Tools: Search Traffic

Following Thijs’ article on Search Appearance in Google Webmaster Tools, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search queries and links. In this article, we will explain all that can be found in these…

How to create the right meta description

Yet another post about meta descriptions, I hear you think. Still, this is one of the issues that we often get support questions about after doing a site review. The thing is that everyone gets the idea, but little of us actually take the time to write a proper meta description for your article of page. Where…

Optimizing images for SEO

If you are for instance a blogger or write articles for an online magazine or newspaper, you encounter this question on a probably daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d…