Posts by Michiel Heijmans


Michiel Heijmans

Michiel is COO and one of the partners at Yoast. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging. At Yoast, Michiel writes for our blogs and eBooks, works as a senior online marketing consultant on our website reviews and handles all day to day office and HR related issues.

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Check out posts by Michiel

Landing pages and why they matter

26 July 2016 by Michiel Heijmans » - 19 Comments

how to create great landing pages

Landing pages are a very important part of your business. You see, if you optimize your landing page, you can be increasing both your traffic and your conversion rate. Obviously, you should tailor that landing page to your preferred audience, but there are a number of things that go for all landing pages. In this […]

Category: Usability & Conversion
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Insights in Instagram analytics

21 July 2016 by Michiel Heijmans » - 5 Comments

Insight Instagram Analytics

Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens »

Categories: Analytics, Social Media
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Planning your website like your holiday

14 July 2016 by Michiel Heijmans » - 7 Comments

website planning

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. In this post, I’ll explain the process of planning a (new) website from scratch. And make that process clear by »

Category: WordPress
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5 things to do after a hack

12 July 2016 by Michiel Heijmans » - 2 Comments

5 things to do after a hack

Even if you try your utmost best, chances are hackers will find a way to hack your site. Following our WordPress security article, I’ll show you five things you should do right after you find your site to be hacked. Some of those things you should probably do before it even happens! 1. Understand what just »

Categories: Technical SEO, WordPress
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Crafting the perfect shop category page

6 July 2016 by Michiel Heijmans » - 4 Comments

Crafting the perfect shop category page

The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a regular page The shop category »

Category: eCommerce
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Where do you want me to click?

28 June 2016 by Michiel Heijmans » - 45 Comments

call to action

It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call-to-action. That call-to-action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter. Make sure that »

Category: Usability & Conversion

DIY: Duplicate content check

22 June 2016 by Michiel Heijmans » - 10 Comments

Duplicate_content_FI

Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, »

Categories: Content SEO, Technical SEO
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DIY: Test your mobile site!

21 June 2016 by Michiel Heijmans » - 4 Comments

optimize for mobile

More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites in our website reviews. After this post, you’ll be able to check your mobile website yourself »

Category: Usability & Conversion
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DIY: Optimize your browser cache

20 June 2016 by Michiel Heijmans » - 21 Comments

Site_speed_FI

Browser caching is the way a browser stores files from your website on a local computer. Browser caching makes sure all files load without unnecessary server connections, which is much faster. In this article, we’ll tell you how to check if that browser cache works and how to optimize it in WordPress. We’ll tell you how we approach »

Categories: Technical SEO, WordPress
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7 ways to increase sales by creating trust

9 June 2016 by Michiel Heijmans » - 44 Comments

7 ways to increase sales by creating trust

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain »

Category: Usability & Conversion
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