Posts by Michiel Heijmans

Michiel Heijmans

Michiel is one of the partners at Yoast and our COO. He's happily married to Esther and proud father of his two daughters Puck and Linde. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging. At Yoast, he works as a senior SEO consultant for both customers and colleagues. And obviously is a daily, heavy user of all of our plugins!

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SEO-friendly URLs

1 August 2018 by Michiel Heijmans » - 34 Comments

The subject is up for much discussion: SEO-friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extras? Could an URL be stuffed with keywords or not? In this post, I’ll explain our take on SEO-friendly URLs and try to elaborate a bit »

Category: Technical SEO
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SEO for boring products

31 July 2018 by Michiel Heijmans » - 9 Comments

SEO for boring products

By SEO for boring products, we mean SEO for products that are impossible to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer that »

Categories: Content SEO, eCommerce
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How to optimize WordPress after running a page speed test

26 July 2018 by Michiel Heijmans » - 20 Comments

High speed keyword research

If you’re serious about your WordPress website, you have run a page speed test at some point. There are many variations of these tests out there. Some more convenient and true to your target audience than others. But they all will give you a pretty decent idea of where you can still improve your site.  »

Categories: Technical SEO, WordPress
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Keyword density in Yoast SEO: what you should know

2 July 2018 by Michiel Heijmans » - 27 Comments

keyword density

Should I update or delete old content on my site?

19 June 2018 by Michiel Heijmans » - 49 Comments

Keep or delete old content

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. Think of it as spring cleaning. There are several ways to do this and this article helps you decide the best solution for your old content. Update old content that is still »

Category: Content SEO
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How to keep your page out of the search results

4 June 2018 by Michiel Heijmans » - 9 Comments

keep pages out of search results

If you want to keep your page out of the search results, there are a number of things you can do. Most of ’em are not hard and you can implement these without a ton of technical knowledge. If you can check a box, your content management system will probably have an option for that. »

Category: Technical SEO
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Ultimate guide to small business SEO

22 May 2018 by Michiel Heijmans » - 18 Comments

small business SEO

What is local SEO?

24 April 2018 by Michiel Heijmans » - 10 Comments

SEO basics: local SEO

Local SEO is about how to optimize your website to rank better for a local audience. A website gives you the opportunity to target the entire (online) world. But if the target audience for your business is actually located in or near the city you have your office or shop, you’ll need to practice at least »

Category: SEO basics
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What is keyword research?

16 April 2018 by Michiel Heijmans » - 23 Comments

What is keyword research?

Keyword research is your first step in optimizing your website for certain keywords. Without keyword research, you might find yourself lost in your own lingo and battling giants in your industry that can’t be beaten in the search result pages just like that. There is a variety of factors you have to take into account when »

Categories: Content SEO, SEO basics
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eCommerce usability: the ultimate guide

13 April 2018 by Michiel Heijmans » - 6 Comments

What is conversion?

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Categories: eCommerce, User eXperience (UX)
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