Posts by Michiel Heijmans

Michiel Heijmans

Michiel is one of the partners at Yoast. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about webdesign and blogging, about:blank. At Yoast, Michiel mostly works on our website reviews as a senior online marketing consultant, and handles all day to day HRM.

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Check out posts by Michiel

Website SEO reviews: now on sale!

26 November 2015 by Michiel Heijmans » - 7 Comments

Yoast SEO website reviews are on sale

Our website reviews are on sale! For the next two and a half weeks you’ll get a $100 discount on our Silver SEO review  and Gold SEO review and a $700 discount on our Platinum SEO review. That’s almost 30% off! Check out our website reviews » Silver SEO review The Silver SEO review is the least expensive review. Nevertheless […]

Category: Announcements

Accessibility matters

19 November 2015 by Michiel Heijmans » - 6 Comments

Accessibility matters

Usability is important: for everyone. To make sure your site can be properly used by all your visitors (even if they’re (visually) impaired), you have to optimize your site’s accessibility. Every software developer should at least have some basic interest in this. Well-known WordPress accessibility expert Rian Rietveld has trained both our review and development team and although »

Category: Usability & Conversion

Facebook Page Insights explained

3 November 2015 by Michiel Heijmans » - 13 Comments

Facebook Insights explained

Last week, we’ve been talking about Twitter Analytics. Naturally, this next article in our social media series is about Facebook Page Insights. This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends »

Category: Social Media

Twitter Analytics: stats for your tweets

28 October 2015 by Michiel Heijmans » - 1 Comment

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course). Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over »

Categories: Analytics, Social Media

Product Page SEO

14 October 2015 by Michiel Heijmans » - 11 Comments

product page SEO and UX - beware of the panda and penguin

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, I’ll show you two not so obvious (at least for most website owners) elements of product page SEO and tell you why it’s so important »

Category: eCommerce

Product Page UX

7 October 2015 by Michiel Heijmans » - 4 Comments

product page SEO and UX - beware of the panda and penguin

If you’ve read our recent eBook on UX, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX »

Categories: eCommerce, Usability & Conversion

SEO friendly URLs

23 September 2015 by Michiel Heijmans » - 34 Comments

seo friendly urls

The subject is up for much discussion: SEO friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extra’s? Should it be stuffed with keywords or not? In this post, I’ll explain our take on SEO friendly URLs and try to elaborate a »

Category: General SEO

Live website reviews: lessons learned

7 September 2015 by Michiel Heijmans » - 12 Comments

live website review

Just the other day, I was at this local event where we did some live reviews for small business owners. It’s always a lot of fun to experience live reactions to some of the statements we make. People start frowning, most of the times. In this post, I will share the things that caught my »

Categories: General SEO, Usability & Conversion

SEO changes, and so do our site reviews

25 August 2015 by Michiel Heijmans » - 9 Comments

website review

Yoast has three main product lines. You all know our plugins, which are the main part of our business. Next to that, we have written a number of eBooks (the third one is actually coming out soon!) and we perform website reviews on a daily basis. All three product lines are related: they’re all about optimizing »

Category: General SEO

Headings and why you should use them

18 August 2015 by Michiel Heijmans » - 33 Comments

use headings

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. This post just had to be written. Somehow we have a chapter about Headings in all (!) our site reviews. Usually the website owner can’t change a single thing »

Category: General SEO