Posts by Michiel Heijmans

Michiel Heijmans

Michiel is one of the partners at Yoast and our COO. He's happily married to Esther and proud father of his two daughters Puck and Linde. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging. At Yoast, he works as a senior SEO consultant for both customers and colleagues. And obviously is a daily, heavy user of all of our plugins!

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Holiday season SEO: start preparing NOW!

2 October 2018 by Michiel Heijmans » - 3 Comments

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out »

Categories: Content SEO, eCommerce

What if people copy content from your site?

5 September 2018 by Michiel Heijmans » - 19 Comments

what to do if people copy your content

It can happen to you: other people copy content from your site and republish it on their own site. You have gone the extra mile to write an awesome article for your website, when, all of a sudden, another website takes possession of it. It can be frustrating to see this happen, and it happens more »

Category: Content SEO

What is a slug and how to optimize it?

21 August 2018 by Michiel Heijmans » - 11 Comments

What's a slug and how to optimize it?

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. What’s a slug? A slug is the part of a URL which identifies a particular page on a website »

Categories: SEO basics, WordPress

Block your site’s search result pages

16 August 2018 by Michiel Heijmans » - 7 Comments

block internal search pages

Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal »

Categories: Technical SEO, User eXperience (UX)

SEO-friendly URLs

1 August 2018 by Michiel Heijmans » - 34 Comments

The subject is up for much discussion: SEO-friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extras? Could an URL be stuffed with keywords or not? In this post, I’ll explain our take on SEO-friendly URLs and try to elaborate a bit »

Category: Technical SEO

SEO for boring products

31 July 2018 by Michiel Heijmans » - 9 Comments

SEO for boring products

By SEO for boring products, we mean SEO for products that are impossible to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer that »

Categories: Content SEO, eCommerce
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How to use a page speed test to optimize your WordPress website

26 July 2018 by Michiel Heijmans » - 20 Comments

High speed keyword research

If you’re serious about your WordPress website, you need run a page speed test. There are many variations of these tests out there, and some are more appropriate for your target audience than others. But all of them will give you a pretty good idea of where you can still improve your site. For some »

Categories: Technical SEO, WordPress
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Keyword density in Yoast SEO: what you should know

2 July 2018 by Michiel Heijmans » - 27 Comments

keyword density

Should I update or delete old content on my site?

19 June 2018 by Michiel Heijmans » - 49 Comments

Keep or delete old content

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. Think of it as spring cleaning. There are several ways to do this and this article helps you decide the best solution for your old content. Update old content that is still »

Category: Content SEO
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How to keep your page out of the search results

4 June 2018 by Michiel Heijmans » - 9 Comments

keep pages out of search results

If you want to keep your page out of the search results, there are a number of things you can do. Most of ’em are not hard and you can implement these without a ton of technical knowledge. If you can check a box, your content management system will probably have an option for that. »

Category: Technical SEO