Posts by Michiel Heijmans


Michiel Heijmans

Michiel is one of the partners at Yoast. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about webdesign and blogging, about:blank. At Yoast, Michiel mostly works on our website reviews as a senior online marketing consultant, and handles all day to day HRM.

Read all about Michiel or find him on Twitter Linkedin Facebook

Check out posts by Michiel

Easy-to-use accessibility tools

2 February 2016 by Michiel Heijmans » - 5 Comments

Easy-to-use accessibility tools

Is your website ready for the visually impaired? Have you ever tried to navigate your own site without a mouse? Just some of the questions I asked you in my article Accessibility matters. In Joost’s recent article on the Google Webmaster Guidelines update, he explains that these new guidelines also focus more on accessibility. Accessibility […]

Category: Usability & Conversion

What our website reviews can do for you

20 January 2016 by Michiel Heijmans » - 8 Comments

Yoast website reviews help you optimize your site

“Can you make us rank #1 for our keyword?” “How much more traffic can you promise us?” “Can you make us rank higher, and if so, what spot?” These are just a few examples of questions we often get from people interested in our website reviews. Unfortunately, SEO doesn’t work this way, at all. We »

Category: General SEO

YouTube Analytics: engagement reports

13 January 2016 by Michiel Heijmans »

Social media youtube analytics engagement reports

Following our post on YouTube Analytics, that mainly dealt with watch time reports and all the charts and stats that are in that section, we’d like to complete our article on YouTube Analytics with this post on engagement reports. First, I’d like to thank you for your comments on our site and social media about »

Category: Social Media

YouTube Analytics: watch time reports

5 January 2016 by Michiel Heijmans » - 5 Comments

what you can do with youtube stats

Last year we started vlogging and overall using videos a lot more in our communication. It’s an easy way to communicate and a lot more personal than most online communication. We like it a lot and will obviously continue to focus on video this year. Following our recent posts on social media analytics (Twitter, Facebook), it »

Category: Social Media

Button UX design

16 December 2015 by Michiel Heijmans » - 6 Comments

button UX design - creating awesome buttons

I think half of the buttons that are used these days as the main call-to-action on a web page don’t invite me to click. You could and should test button design. But with all due respect, sometimes you don’t have to test to figure out what the best practice is. Button design has changed a »

Category: Usability & Conversion

What happened to my rankings!?

9 December 2015 by Michiel Heijmans » - 10 Comments

Yoast website reviews to help you optimize

One of the most asked questions in our site reviews is “What happened to my rankings!?”. Although we have the possibility of using all kind of great tools to analyze your website, this questions remains one of the toughest ones to answer. Google isn’t always clear about why some sites rank better than others. In this article, »

Category: General SEO

Your website review contains what?

2 December 2015 by Michiel Heijmans » - 6 Comments

Reviews_FI

In this article, I’ll explain more about what we address in our website review. That requires a bit of history. For the last 3.5 to 4 years, Joost and I have been sculpting the website reviews into what they are now. We started out writing reports that were focused on both technical and general SEO, »

Categories: Announcements, General SEO

Website SEO reviews: now on sale!

26 November 2015 by Michiel Heijmans » - 7 Comments

Yoast SEO website reviews are on sale

Our website reviews are on sale! For the next two and a half weeks you’ll get a $100 discount on our Silver SEO review  and Gold SEO review and a $700 discount on our Platinum SEO review. That’s almost 30% off! Check out our website reviews » Silver SEO review The Silver SEO review is the least expensive review. Nevertheless »

Category: Announcements

Accessibility matters

19 November 2015 by Michiel Heijmans » - 7 Comments

Accessibility matters

Usability is important: for everyone. To make sure your site can be properly used by all your visitors (even if they’re (visually) impaired), you have to optimize your site’s accessibility. Every software developer should at least have some basic interest in this. Well-known WordPress accessibility expert Rian Rietveld has trained both our review and development team and although »

Category: Usability & Conversion

Facebook Page Insights explained

3 November 2015 by Michiel Heijmans » - 13 Comments

Facebook Insights explained

Last week, we’ve been talking about Twitter Analytics. Naturally, this next article in our social media series is about Facebook Page Insights. This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends »

Category: Social Media