Posts by Michiel Heijmans

Michiel is one of the partners at Yoast. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about webdesign and blogging, about:blank. At Yoast, Michiel mostly works on our website reviews as a senior online marketing consultant, and handles all day to day HRM. Read all about Michiel »

Latest Posts

SEO changes, and so do our site reviews

Yoast has three main product lines. You all know our plugins, which are the main part of our business. Next to that, we have written a number of eBooks (the third one is actually coming out soon!) and we perform website reviews on a daily basis. All three product lines are related: they’re all about optimizing…

Headings and why you should use them

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. This post just had to be written. Somehow we have a chapter about Headings in all (!) our site reviews. Usually the website owner can’t change a single thing…

Use Social Media to increase your Sales

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach:…

How to clean up your site structure

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages…

Internal Search for webshops: An essential asset

Internal search is a valuable asset for any informational website containing over 20 pages. That value is probably double or more for webshops. The easier a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to elaborate a bit more…

Internal Search: Why and How

Internal search is the search that is on your website itself. It’s the search widget in WordPress and the product search in WooCommerce. Make no mistake: if your website has over twenty pages, your website should most definitely have that internal search option. There are a number of best practices for that internal search option, and I’d like…

Optimizing your mobile content

I don’t have to tell you that mobile traffic is taking over desktop traffic in a fast pace. Mainly because I already did. We have been talking about making sure your website is responsive and how Mobilegeddon is hurting websites. In this article, I’d like to talk about the practical side of optimizing your mobile content…

Focus on Clarity First

With the current trend of larger and larger header images being used on homepages, there is one thing that seems to be forgotten a lot: the purpose of a website. How often have you found yourself browsing a website, to find out only after a couple of minutes what it is the website owner wants…

Five things you are doing wrong

The more reviews we do, the more we feel there is a serious problem with the website owners’ perception of their websites and the content on these website. In this post, we will give our recommendations for the top five issues most websites have and probably do not know they have. Call-to-action on your homepage I’m…