Posts by Michiel Heijmans


Michiel Heijmans

Michiel is COO and one of the partners at Yoast. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging, about:blank. At Yoast, Michiel works on our website reviews as a senior online marketing consultant, and handles all day to day HRM.

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Check out posts by Michiel

Where do you want me to click?

28 June 2016 by Michiel Heijmans » - 45 Comments

call to action

It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call to action. That call to action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your […]

Category: Usability & Conversion
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DIY: Duplicate content check

22 June 2016 by Michiel Heijmans » - 9 Comments

Duplicate_content_FI

Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, »

Categories: Content SEO, Technical SEO
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DIY: Test your mobile site!

21 June 2016 by Michiel Heijmans » - 1 Comment

optimize for mobile

More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites in our website reviews. After this post, you’ll be able to check your mobile website yourself »

Category: Usability & Conversion
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DIY: Optimize your browser cache

20 June 2016 by Michiel Heijmans » - 15 Comments

Site_speed_FI

Browser caching is the way a browser stores files from your website on a local computer. Browser caching makes sure all files load without unnecessary server connections, which is much faster. In this article, we’ll tell you how to check if that browser cache works and how to optimize it in WordPress. We’ll tell you how we approach »

Categories: Technical SEO, WordPress
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7 ways to increase sales by creating trust

9 June 2016 by Michiel Heijmans » - 44 Comments

7 ways to increase sales by creating trust

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain »

Category: Usability & Conversion
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Checkout page UX

2 June 2016 by Michiel Heijmans » - 3 Comments

Checkout page UX

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll »

Categories: eCommerce, Usability & Conversion
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WordPress Security

24 May 2016 by Michiel Heijmans »

wordpress security must read article by yoast

WordPress security has always been food for thought. Even though most of the latest updates (including WordPress 4.5.2) deal with WordPress security issues, there is still a lot that can be done to improve that security, even by the less tech-savvy of us. In this article, I’d like to enumerate a number of suggestions on how to improve »

Categories: Technical SEO, WordPress
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Keyword research for your webshop

12 May 2016 by Michiel Heijmans » - 7 Comments

Keyword research for your webshop

When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun »

Category: eCommerce
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Positioning your shop in the online market

Positioning your shop in the online market

Successful positioning adds value to your business and gives you a head start on the competition. Positioning is the art of distinguishing your business from others in the mind of your customers. You can make your webshop stand out by high product quality, great service, low prices or dedicated care for the environment. But it’s equally important to communicate this distinctive factor to your »

Category: eCommerce
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Find your shop’s niche

27 April 2016 by Michiel Heijmans » - 3 Comments

find your shop's niche

After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you have found your niche, your products, sales, communication »

Category: eCommerce
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