Posts by Michiel Heijmans

Michiel Heijmans

Michiel is one of the partners at Yoast and our COO. He's happily married to Esther and proud father of his two daughters Puck and Linde. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging. At Yoast, he works as a senior SEO consultant for both customers and colleagues. And obviously is a daily, heavy user of all of our plugins!

Read all about Michiel or find him on TwitterLinkedinFacebook

Benchmarking SEO: competitive analysis

21 February 2018 by Michiel Heijmans » - 15 Comments

Benchmarking SEO

Just recently, a friend of mine asked me to have a quick peek at his website, as he felt some of his keywords didn’t perform as well as before. Some other websites outranked him in Google, and he wondered why. In such a case, it often pays to do a quick competitive analysis. In most »

Categories: Content SEO, Technical SEO
Tags: ,

eCommerce SEO checklist: 27 tips for a better online shop

20 February 2018 by Michiel Heijmans » - 14 Comments

There is so much you can do to optimize your eCommerce site for SEO, that we have written this checklist to help you. This doesn’t cover absolutely everything, but if you at least start by optimizing everything in this post, you will definitely be doing a great job :) 1. Branding The first thing you »

Category: eCommerce

Do outbound links matter for SEO?

15 February 2018 by Michiel Heijmans » - 24 Comments

outbound links and SEO

In our plugin, we have a check for outbound links. Is there an outbound link on your post or page? And in case there isn’t one, please add an outbound link to your content! Why do we insist on adding a link like that? Isn’t it true that you should get links to your website, and »

Category: Content SEO

Mobile parity: are your desktop and mobile site equal?

1 February 2018 by Michiel Heijmans » - 13 Comments

mobile parity

You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that »

Categories: Content SEO, Technical SEO, User eXperience (UX)
Tags: , ,

Low-quality pages and how to fix them

24 January 2018 by Michiel Heijmans » - 22 Comments

Low quality pages

Low-quality pages are pages that don’t contribute much to your SEO. In most cases, these pages add little value for your visitors as well. You can have different types of low-quality pages on your site, sometimes without even knowing it. Like thin content – pages holding little information – and duplicate content – pages showing the »

Category: Content SEO
Tags: , ,

Calling to the next action

17 January 2018 by Michiel Heijmans » - 14 Comments

call to action

Every website needs a proper call-to-action. Since I wrote the first version of that post way back when we have often been referring to that same post. It seems very hard to add focus to a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design »

Category: User eXperience (UX)

3 SEO quick wins to implement right now

10 January 2018 by Michiel Heijmans » - 22 Comments

SEO quick wins

We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to »

Categories: Technical SEO, User eXperience (UX)
Tags: , , ,

Yoast SEO: How to use the internal linking tool

3 January 2018 by Michiel Heijmans » - 19 Comments

internal linking yoast seo

The article you are about to read is probably one of the easiest posts I have written in a long time, as its subject is right there next to the edit screen in WordPress: the internal linking tool, which is a part of Yoast SEO Premium. I have only written three lines right now, but »

Category: WordPress
Tags: , , ,

Why I like the Local SEO plugin and Technical SEO course so much

19 December 2017 by Michiel Heijmans » - 2 Comments


When my colleagues asked me to name two of my favorite products for my birthday sale, I didn’t hesitate. Yes, our flagship product Yoast SEO is awesome, but I’ve always had a thing for small businesses and helping them optimize for Google. Two of our products that every small business owner should purchase, in my »

Category: Announcements

Yoast SEO: How to make your site stand out in search results

14 December 2017 by Michiel Heijmans » - 31 Comments

make your site stand out in search results

In this article, I’d like to highlight the snippet preview in our Yoast SEO plugin. What is it, how does it work and what should you pay attention to? First of all, I have to point out that Google makes the final selection of content for your mention in the search result pages. No matter »

Category: Content SEO
Tags: ,