Posts by Michiel Heijmans

Michiel Heijmans

Michiel is COO and one of the partners at Yoast. He's happily married to Esther and proud father of his two daughters Puck and Linde. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging. At Yoast, works as a senior online marketing consultant and manages all day to day office related issues. And obviously is a daily, heavy user of all of our plugins!

Read all about Michiel or find him on TwitterLinkedinFacebook


5 SEO questions you were afraid to ask

23 November 2017 by Michiel Heijmans » - 7 Comments

SEO facts and fiction

Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there »

Category: SEO basics
Tag:

SEO Basics: What is conversion?

16 November 2017 by Michiel Heijmans » - 4 Comments

eCommerce usability: the ultimate guide

First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, »

Category: SEO basics

Check your site’s SEO yourself

8 November 2017 by Michiel Heijmans »

Check your site's SEO yourself

One question we get quite often is whether we can help people recover from the drop they noticed in their rankings or traffic. Often, this was a legitimate drop and people were actually in a bit of trouble. However, in most cases, there wasn’t anything wrong with either the traffic or the rankings. In this post, I’ll »

Category: Analytics
Tag:

AMP news: Where are we now?

1 November 2017 by Michiel Heijmans » - 10 Comments

AMP news: where are we now

It has been a while since we did a post specifically on AMP. Not sure whether that is because AMP is becoming a common part of the publisher’s toolkit we all use, or that there’s just not that much AMP news to share. I took the liberty to collect some of the recent developments for »

Category: Technical SEO
Tag:

The beginner’s guide to Yoast SEO

25 October 2017 by Michiel Heijmans » - 12 Comments

Beginners guide Yoast SEO

Suppose you know nothing about SEO but have heard about this little gem called Yoast SEO. People told you that it is a very convenient tool to optimize your site and its pages for Google, Bing, and Yandex. It’s effortless. You want to use it. You install the Yoast SEO plugin or the Yoast SEO extension and »

Category: WordPress
Tag:

Create a website with SEO in mind: Content optimization

20 October 2017 by Michiel Heijmans » - 23 Comments

Create a website with SEO in mind: Content optimization

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both »

Category: Content SEO
Tags: ,

Create a website with SEO in mind: Technical pointers

19 October 2017 by Michiel Heijmans » - 17 Comments

start your website from an SEO perspective: technical pointers

After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called »

Category: Technical SEO
Tags: , ,

The Yoast SEO Configuration Wizard

11 October 2017 by Michiel Heijmans » - 13 Comments

The Yoast SEO configuration wizard and why you should use it

Have you ever done a fresh Yoast SEO for WordPress install on your WordPress website? Have you ever found yourself wondering what’s hidden in the general SEO section of Yoast SEO? In the SEO section, in the bottom half of the WordPress menu on the left of the page? Perhaps the better question would be: »

Category: WordPress
Tags: ,

Holiday season SEO: start preparing NOW!

9 October 2017 by Michiel Heijmans » - 11 Comments

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out »

Categories: Content SEO, eCommerce
Tag:

Where SEO and UX meet on your site

6 October 2017 by Michiel Heijmans » - 25 Comments

Where SEO and UX meet on your site

At Yoast, we think SEO only works when you use a holistic approach. Just optimizing your page titles isn’t enough. It’s also about site speed and user experience (UX), and great content is obviously a huge part of it. In a holistic approach, SEO has a lot of “teammates” that have to work together. In »

Category: User eXperience (UX)
Tags: ,