Posts by Michiel Heijmans


Michiel Heijmans

Michiel is COO and one of the partners at Yoast. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging, about:blank. At Yoast, Michiel works on our website reviews as a senior online marketing consultant, and handles all day to day HRM.

Read all about Michiel or find him on Twitter Linkedin Facebook

Check out posts by Michiel

WordPress Security

24 May 2016 by Michiel Heijmans »

wordpress security must read article by yoast

WordPress security has always been food for thought. Even though most of the latest updates (including WordPress 4.5.2) deal with WordPress security issues, there is still a lot that can be done to improve that security, even by the less tech-savvy of us. In this article, I’d like to enumerate a number of suggestions on how to improve […]

Categories: Technical SEO, WordPress
Tag:

Keyword research for your webshop

12 May 2016 by Michiel Heijmans » - 7 Comments

Keyword research for your webshop

When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun »

Category: eCommerce
Tags: ,

Positioning your shop in the online market

Positioning your shop in the online market

Successful positioning adds value to your business and gives you a head start on the competition. Positioning is the art of distinguishing your business from others in the mind of your customers. You can make your webshop stand out by high product quality, great service, low prices or dedicated care for the environment. But it’s equally important to communicate this distinctive factor to your »

Category: eCommerce
Tag:

Find your shop’s niche

27 April 2016 by Michiel Heijmans » - 3 Comments

find your shop's niche

After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you have found your niche, your products, sales, communication »

Category: eCommerce
Tag:

Shopping cart abandonment

12 April 2016 by Michiel Heijmans » - 14 Comments

Shopping cart abandonment

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost »

Categories: eCommerce, Usability & Conversion
Tag:

WordPress plugins and accessibility

6 April 2016 by Michiel Heijmans » - 4 Comments

accessibility responsibility

WordPress recently announced that “all new or updated code released into WordPress core and bundled themes must conform with the WCAG 2.0 guidelines at level AA.” This means WordPress will be making the product more accessible with every new update. Rian Rietveld‘s article WordPress goes WCAG clearly reflects her enthusiasm about this step forward in terms of accessibility. It aligns »

Categories: Usability & Conversion, WordPress
Tag:

How to optimize your food blog

31 March 2016 by Michiel Heijmans » - 11 Comments

how to optimize your food blog

A very popular type of website is the ‘food blog’. Cooking and baking are hot, and the number of food blogs seems to rise. In this post, we’ll go over the things that will give your food blog just that little extra. Both for your users and in terms of SEO. Focus on long tail »

Category: Content SEO
Tags: , ,

The power of our reviews

23 March 2016 by Michiel Heijmans » - 11 Comments

Reviews_alt_FI

We’ve been doing our website reviews for quite some time now. Over the past years, we have reviewed more than 1,700 websites (!) and counting. In this article, I’d like to show you how our reviews can help your website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic »

Category: Technical SEO
Tag:

How to optimize your real estate site

16 March 2016 by Michiel Heijmans » - 8 Comments

how to optimize your real estate site

There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First »

Category: Technical SEO
Tags: ,

Optimize your (WordPress) gallery

9 March 2016 by Michiel Heijmans » - 9 Comments

Optimize your WordPress gallery

Optimizing your images is one thing, but optimizing a page filled with images really is another. Of course, there is a certain overlap in how to optimize a single image and a gallery. In this post, I will go over the things you need to take into account when using photo galleries on your website. »

Category: Technical SEO
Tag: