Posts by Michiel Heijmans

Michiel Heijmans

Michiel is one of the partners at Yoast and our COO. He's happily married to Esther and proud father of his two daughters Puck and Linde. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging. At Yoast, he works as a senior SEO consultant for both customers and colleagues. And obviously is a daily, heavy user of all of our plugins!

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Update or delete old content on your site

19 June 2018 by Michiel Heijmans » - 4 Comments

Keep or delete old content

You should update or delete old content on your site that has become irrelevant over time. It really doesn’t matter if that is due to new insights or truths that align better with your current business, or because you, for instance, stopped selling that specific service. Consider it spring cleaning. Update or even just get rid »

Category: Content SEO
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How to keep your page out of the search results

4 June 2018 by Michiel Heijmans » - 9 Comments

keep pages out of search results

If you want to keep your page out of the search results, there are a number of things you can do. Most of ’em are not hard and you can implement these without a ton of technical knowledge. If you can check a box, your content management system will probably have an option for that. »

Category: Technical SEO
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Ultimate guide to small business SEO

22 May 2018 by Michiel Heijmans » - 18 Comments

small business SEO

What is local SEO?

24 April 2018 by Michiel Heijmans » - 10 Comments

SEO basics: local SEO

Local SEO is about how to optimize your website to rank better for a local audience. A website gives you the opportunity to target the entire (online) world. But if the target audience for your business is actually located in or near the city you have your office or shop, you’ll need to practice at least »

Category: SEO basics
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What is keyword research?

16 April 2018 by Michiel Heijmans » - 23 Comments

What is keyword research?

Keyword research is your first step in optimizing your website for certain keywords. Without keyword research, you might find yourself lost in your own lingo and battling giants in your industry that can’t be beaten in the search result pages just like that. There is a variety of factors you have to take into account when »

Categories: Content SEO, SEO basics
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eCommerce usability: the ultimate guide

13 April 2018 by Michiel Heijmans » - 6 Comments

What is conversion?

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Categories: eCommerce, User eXperience (UX)
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What are crawl errors?

11 April 2018 by Michiel Heijmans » - 23 Comments

What are crawl errors?

Crawl errors occur when a search engine tries to reach a page on your website but fails at it. Let’s shed some more light on crawling first. Crawling is the process where a search engine tries to visit every page of your website via a bot. A search engine bot finds a link to your website and starts »

Category: SEO basics
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What is the difference between tags and categories?

4 April 2018 by Michiel Heijmans » - 28 Comments

SEO basics: difference tags and categories

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is »

Categories: SEO basics, WordPress
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Optimizing a single page: One page website SEO

21 March 2018 by Michiel Heijmans » - 18 Comments

seo for architects

One page websites have been popular for some time now. Basically, it’s your entire website on your homepage. It’s fancy, it’s streamlined. By dividing your homepage into multiple sections, and adding a menu that allows visitors to jump to the section they want to visit, you create an entire website experience on that one single »

Category: Technical SEO
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An hreflang example and how to test it

14 March 2018 by Michiel Heijmans » - 14 Comments

hreflang example

There are multiple ways to implement hreflang. Perhaps your content management system supports it, or you are using a plugin or extension to add hreflang in any way to your pages. No matter how you implement them, it’s obviously good that you do! hreflang is the glue that binds pages that are the same except for »

Category: Technical SEO
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