Posts by Michiel Heijmans

Michiel Heijmans

Michiel is COO and one of the partners at Yoast. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging. At Yoast, Michiel writes for our blogs and eBooks, works as a senior online marketing consultant on our website reviews and handles all day to day office related issues. And obviously is a daily, heavy user of our plugins!

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Pagination or infinite scrolling: which is best for SEO?

7 December 2016 by Michiel Heijmans » - 13 Comments

pagination or infinite scrolling

Something that’s always up for discussion is how to load new content on your archive, category or search results pages. You can do this in a number of ways. You can list a certain amount of posts or products and add a ‘next’ link at the bottom of that list. You can add a ‘load more’ button at »

Category: Technical SEO

Low-budget branding for small businesses

2 December 2016 by Michiel Heijmans » - 13 Comments

low budget branding small business

Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and »

Categories: eCommerce, Social Media
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Google Search Console: Search Appearance

22 November 2016 by Michiel Heijmans » - 8 Comments

webmaster tools bing

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that »

Categories: Analytics, Technical SEO
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SEO basics: What’s a slug and how to optimize it

16 November 2016 by Michiel Heijmans » - 8 Comments

what's a slug

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL »

Category: WordPress
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Grow your business with ratings and reviews

10 November 2016 by Michiel Heijmans » - 4 Comments

ratings and reviews

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean »

Categories: Technical SEO, Usability & Conversion
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Enhance online shopping with eCommerce filters

3 November 2016 by Michiel Heijmans » - 7 Comments

Ecommerce filters

Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve »

Categories: eCommerce, Usability & Conversion
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Use JSON-LD to add schema.org data to your website

2 November 2016 by Michiel Heijmans » - 10 Comments

JSON-LD for your website

In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we »

Category: Technical SEO
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Turn your online customer into a brand ambassador

20 October 2016 by Michiel Heijmans » - 6 Comments

online customers - brand ambassadors

Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Promote us! It’s so easy to leverage that new »

Categories: eCommerce, Usability & Conversion
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Related posts need to make sense, not just be there

14 October 2016 by Michiel Heijmans » - 10 Comments

Related posts

Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for »

Category: Content SEO
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AMP for eCommerce

7 October 2016 by Michiel Heijmans » - 10 Comments

Mobile SEO

In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website needs to optimize for it. That also goes »

Category: eCommerce
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