Posts by Michiel Heijmans

Michiel Heijmans

Michiel is one of the partners at Yoast and our COO. He's happily married to Esther and proud father of his two daughters Puck and Linde. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging. At Yoast, he works as a senior SEO consultant for both customers and colleagues. And obviously is a daily, heavy user of all of our plugins!

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SEO basics: What is keyword research?

16 April 2018 by Michiel Heijmans » - 16 Comments

What is keyword research?

Keyword research is your first step in optimizing your website for certain keywords. Without keyword research, you might find yourself lost in your own lingo and battling giants in your industry that can’t be beaten in the search result pages just like that. There is a variety of factors you have to take into account when »

Categories: Content SEO, SEO basics
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eCommerce usability: the ultimate guide

13 April 2018 by Michiel Heijmans » - 4 Comments

eCommerce usability: the ultimate guide

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Categories: eCommerce, User eXperience (UX)
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Basic SEO: What are crawl errors?

11 April 2018 by Michiel Heijmans » - 19 Comments

seo basics what are crawl errors

Crawl errors occur when a search engine tries to reach a page on your website but fails at it. Let’s shed some more light on crawling first. Crawling is the process where a search engine tries to visit every page of your website via a bot. A search engine bot finds a link to your website and starts »

Category: SEO basics
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SEO basics: The difference between tags and categories

4 April 2018 by Michiel Heijmans » - 28 Comments

SEO basics: difference tags and categories

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is »

Categories: SEO basics, WordPress
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Optimizing a single page: One page website SEO

21 March 2018 by Michiel Heijmans » - 18 Comments

seo for architects

One page websites have been popular for some time now. Basically, it’s your entire website on your homepage. It’s fancy, it’s streamlined. By dividing your homepage into multiple sections, and adding a menu that allows visitors to jump to the section they want to visit, you create an entire website experience on that one single »

Category: Technical SEO
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An hreflang example and how to test it

14 March 2018 by Michiel Heijmans » - 14 Comments

hreflang example

There are multiple ways to implement hreflang. Perhaps your content management system supports it, or you are using a plugin or extension to add hreflang in any way to your pages. No matter how you implement them, it’s obviously good that you do! hreflang is the glue that binds pages that are the same except for »

Category: Technical SEO
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The beginner’s guide to Yoast SEO

12 March 2018 by Michiel Heijmans » - 22 Comments

Beginners guide: Yoast SEO

Suppose you know nothing about SEO but have heard about this little gem called Yoast SEO. People told you that it is a very convenient tool to optimize your site and its pages for Google, Bing, and Yandex. It’s effortless. You want to use it. You install the Yoast SEO plugin or the Yoast SEO extension and »

Category: WordPress
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Which pages should I noindex or nofollow?

7 March 2018 by Michiel Heijmans » - 24 Comments

noindex robots

Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there as glue for other pages, or simply because whatever regulations require them to be accessible on your website. As a regular visitor to our website, »

Category: Technical SEO
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SEO tasks: Creation and prioritization

28 February 2018 by Michiel Heijmans » - 10 Comments

Prioritizing SEO tasks

It can be daunting to start in search engine optimization, I can imagine. There’s so much to do, ranging from the more technical SEO tasks to more general SEO tasks and content optimization. I can create a list for your website, or for your online shop, but you might find it hard to decide where to »

Category: Content SEO
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Benchmarking SEO: competitive analysis

21 February 2018 by Michiel Heijmans » - 18 Comments

Benchmarking SEO

Just recently, a friend of mine asked me to have a quick peek at his website, as he felt some of his keywords didn’t perform as well as before. Some other companies outranked him in Google, and he wondered why. In such a case, it often pays to do a quick competitive analysis. In most »

Categories: Content SEO, Technical SEO
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