Posts by Michiel Heijmans

Michiel is a senior online marketing consultant at Yoast. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about webdesign and blogging, about:blank. At Yoast, Michiel mostly works on our website reviews. Read all about Michiel »

Latest Posts

Site reviews: new setup, new pricing!

Today we’ll be releasing a renewed setup for our site reviews. For the past year, we have been limiting the slots for our site review orders to a fixed number per week. The demand for the service is overwhelming, and we would like to thank all customers for the trust you have in our expertise.…

The tools we use for our site reviews

In our site reviews we check a website from multiple angles, and because of that we use a variety of tools to determine what to advise. Some tools are for analysing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these…

Breaking up responsive design

Over the last couple of weeks I have been dealing with the fine art of CSS. Although that is not my daily business anymore – because I lead the website review team here at Yoast – I really enjoyed mastering SCSS and using that for an actual design. During this field trip, I encountered several…

Calling to the next action

In a post I wrote about eighteen months ago, we discussed the need for a proper call-to-action. Since that posts, we have been referring to that same post in a large portion of our website reviews. It seems very hard to add focus on a homepage, somehow. I might be going out on a limb here,…

Common sense for your website

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to…

Why should I visit your website?

One thing we often recommend in our site analyses, is the use of introductory content on a homepage. We get quite a lot response on that, with people being unclear how to do that. “Where should I put that content?” or “How long should that content be?” or the one I dislike the most: “I…

7 ways to Increase Sales by creating Trust

The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain…

Where do you want me to click?

The case for a clear Call to Action on your homepage It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call to action. Clutter: To make disorderly or hard to use by filling or covering with objects The need…