Posts by Michiel Heijmans

Michiel Heijmans

Michiel is COO and one of the partners at Yoast. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging. At Yoast, Michiel writes for our blogs and eBooks, works as a senior online marketing consultant on our website reviews and handles all day to day office related issues. And obviously is a daily, heavy user of our plugins!

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Contact page examples: What makes a great contact page?

22 March 2017 by Michiel Heijmans » - 6 Comments

great contact pages

In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming »

Categories: Content SEO, User eXperience (UX)
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Metadata and SEO part 3: social, internationalization and more

15 March 2017 by Michiel Heijmans »

metadata seo social media internationalization

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. »

Categories: Social Media, Technical SEO
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Metadata and SEO part 2: link rel metadata

9 March 2017 by Michiel Heijmans » - 4 Comments

metadata SEO link rel

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version »

Category: Technical SEO
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Local ranking factors that help your local business’ SEO

2 March 2017 by Michiel Heijmans » - 13 Comments

local SEO ranking factors

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are »

Categories: Content SEO, Social Media, Technical SEO
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Metadata and SEO part 1: the head section

1 March 2017 by Michiel Heijmans » - 15 Comments

metadata and SEO

Metadata is all the information about a page that you send to a search engine that isn’t visible to your visitors. There seems to be some misunderstanding about this, as most of the articles I read about SEO metadata seem to imply that it’s just the title, description, keywords and robots declaration in the <head> of »

Category: Technical SEO

Top WordPress plugins every site should have

15 February 2017 by Michiel Heijmans » - 28 Comments

top wordpress plugins

WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top »

Category: WordPress
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5 handy WordPress plugins for your blog

26 January 2017 by Michiel Heijmans » - 18 Comments

handy wordpress plugins

Every WordPress website owner occasionally stumbles upon a problem that could probably be fixed in a heartbeat with a handy WordPress plugin. That’s what makes WordPress great, right? I recall a friend of mine asking about the possibility of an answering machine on his website. There’s a plugin for that. Need to add testimonials in an »

Category: WordPress
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The sense and nonsense of XML sitemaps

17 January 2017 by Michiel Heijmans » - 2 Comments

xml sitemaps do you need them

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily »

Categories: Content SEO, Technical SEO
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Don’t block CSS and JS files

2 January 2017 by Michiel Heijmans » - 4 Comments

you should not block your CSS and JS files

In 2015, Google Search Console already started to warn webmasters actively not to block CSS and JS files. In 2014, we told you the same thing: don’t block CSS and JS files. We feel the need to repeat this message now. We’re currently working on the websites of our first Yoast SEO Care customers, and this »

Category: Technical SEO
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Know your customer

20 December 2016 by Michiel Heijmans » - 5 Comments

know your customer

Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs »

Categories: Content SEO, eCommerce
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