Posts by Michiel Heijmans

Michiel Heijmans

Michiel is COO and one of the partners at Yoast. He was one of the first bloggers in the Netherlands and co-founded one of the first Dutch blogs about web design and blogging. At Yoast, Michiel writes for our blogs and eBooks, works as a senior online marketing consultant on our website reviews and handles all day to day office related issues. And obviously is a daily, heavy user of our plugins!

Read all about Michiel or find him on Twitter Linkedin Facebook

Check out posts by Michiel

W3 Total Cache high-risk XSS vulnerability

23 September 2016 by Michiel Heijmans » - 19 Comments


Just today, WP Media pointed us to a high-risk XSS vulnerability in W3 Total Cache (W3TC). This was a very popular WordPress plugin that has over 1 million active installs. Although it’s a very popular plugin, it hasn’t been updated in over six months. We stopped recommending it a while back for WP Rocket, a W3 Total Cache […]

Category: WordPress

eCommerce SEO checklist: 27 tips for a better online shop

22 September 2016 by Michiel Heijmans » - 6 Comments


There is so much you can do to optimize your eCommerce site for SEO, that we decided to write an extensive checklist about it. Word of warning: there’s more. Nevertheless, if you start optimizing all the things in this article, you are definitely doing a great job already :) 1. Branding The first thing you should be aware of is »

Category: eCommerce

Holiday season SEO: start preparing NOW!

15 September 2016 by Michiel Heijmans » - 1 Comment


It’s 86°F outside, and here we are telling you to think about the snowy days of Christmas. Already. If you have an online shop, please start thinking about the Christmas holiday season already! Ranking in Google isn’t something you can do overnight, and that is why it’s never too early to start. Remember, it’s already »

Categories: Content SEO, eCommerce

Improve your small business SEO today

9 September 2016 by Michiel Heijmans » - 3 Comments

Small business tips

Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can »

Categories: Content SEO, Social Media, Usability & Conversion
Tags: ,

How to create the right meta description

30 August 2016 by Michiel Heijmans » - 24 Comments

How to create the right meta description

The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO. What does a meta description do? The meta »

Category: Content SEO
Tags: ,

Optimize product images for your online shop

25 August 2016 by Michiel Heijmans » - 16 Comments

Optimize product images for your online shop

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important »

Categories: eCommerce, Usability & Conversion

Internal search for online shops: an essential asset

18 August 2016 by Michiel Heijmans » - 6 Comments

Internal Search webshops

Internal search is a valuable asset for any informational website containing over 20 pages. That value is probably double or more when it comes to internal search for online shops. The easier a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for »

Categories: eCommerce, Usability & Conversion

eCommerce usability: the ultimate guide

2 August 2016 by Michiel Heijmans » - 12 Comments

eCommerce usability: the ultimate guide

Usability is an important part of holistic SEO. It influences bounce rate, time on page and conversion rate, just to name a few. A lot of these metrics have an effect on your website’s SEO. Optimizing usability is important for all sites, but even more for eCommerce sites. Apart from user-testing, you can optimize online shops »

Categories: eCommerce, Usability & Conversion

Landing pages and why they matter

26 July 2016 by Michiel Heijmans » - 29 Comments

how to create great landing pages

Landing pages are a very important part of your business. You see, if you optimize your landing page, you can be increasing both your traffic and your conversion rate. Obviously, you should tailor that landing page to your preferred audience, but there are a number of things that go for all landing pages. In this »

Category: Usability & Conversion

Insights in Instagram analytics

21 July 2016 by Michiel Heijmans » - 6 Comments

Insight Instagram Analytics

Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens »

Categories: Analytics, Social Media