Posts by Michelle Foolen

Michelle Foolen

Michelle Foolen is an SEO Consultant at Yoast. She gives customers advice on how to get better rankings in Google and how to make their site user-friendly.

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SEO basics: What is thin content?

1 March 2018 by Michelle Foolen » - 31 Comments

what is thin content

At Yoast, we like to say ‘Content is king’. By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google »

Categories: Content SEO, SEO basics
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Ask Yoast case study: Looking for a holiday home?

18 December 2017 by Michelle Foolen »

Ask Yoast case study: renting holiday home

Today’s case study is about renting holiday homes. There are a million holiday homes out there in all shapes and sizes. So what about a castle? A reader sent us a link to the site of a beautiful castle, located in France: Chateau de Lastours. The rooms and apartments are for rent. Let’s have a »

Category: Technical SEO
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Ask Yoast case study: SEO for a fashion business

14 November 2017 by Michelle Foolen » - 8 Comments

Ask Yoast Case study SEO fashion business

As a small business owner in the fashion and interior design industry, it’s important to make sure that visitors become familiar with your work and style. But when it comes to making your site SEO proof, some other aspects need attention as well. This case study focuses on the site bedivine.com.au, a great example of »

Categories: Content SEO, Technical SEO
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How to avoid common SEO mistakes

3 October 2017 by Michelle Foolen » - 26 Comments

SEO common mistakes

A few weeks ago, I gave a lightning talk at WordCamp Nijmegen (my hometown in the Netherlands) on how to avoid common SEO mistakes. And this seemed a great topic to write a post about as well, so here it is! I’ll describe the most pressing SEO problems I find on sites I work on »

Category: SEO basics
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Ask Yoast case study: SEO for local businesses

23 August 2017 by Michelle Foolen » - 6 Comments

Mobile

Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to »

Categories: Content SEO, Technical SEO, User eXperience (UX)
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