Posts by Marieke van de Rakt archive - page 9


Basic SEO training: long tail keywords

8 February 2016 by Marieke van de Rakt » - 9 Comments

Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more »

Category: Content SEO
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Monetizing your blog (part 1)

3 February 2016 by Marieke van de Rakt » - 21 Comments

Monetizing your blog (part 1)

Just writing a blog post every day does not pay the bills. For some bloggers, the ultimate goal for their blog is to be able to make a living out of it. But in what ways can you actually make money with your blog? In this post, we’ll talk you through a few ways of monetizing »

Category: Content SEO
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Managing a growing blog: technical SEO

27 January 2016 by Marieke van de Rakt » - 15 Comments

SEO basics

As a blog starts growing, you’ll need to do more things to keep the technical aspects of your SEO covered. The first thing you should do, whether your blog is big or small, is installing our Yoast SEO plugin. That pretty much covers everything concerning technical SEO. We made it that simple. But, as your blog or »

Category: Technical SEO
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What is the mission of your website?

12 January 2016 by Marieke van de Rakt » - 11 Comments

think about the mission of your website

Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post »

Categories: Content SEO, Technical SEO
Tag:

Why you should buy the Yoast Basic SEO training

22 December 2015 by Marieke van de Rakt » - 15 Comments

Basic SEO training

Most of the SEO skills we teach you in our Basic SEO training can also be learned in our blogposts and eBooks. So, why should you buy our Yoast Basic SEO training course then? In this post, I will give you 5 reasons to buy our training! 1. DIY SEO is cheaper than hiring Learning to »

Category: Technical SEO
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6 tips for coming up with blog ideas

21 December 2015 by Marieke van de Rakt » - 11 Comments

coming up with ideas for your blogpost

Your keyword research will give you much direction on what to blog about. You’ll have to unlock content around specific words. A word is not yet a topic though. Next to a keyword, you’ll need an angle, a specific story around a keyword, to write a blogpost. And as your blog grows, your inspiration can get »

Category: Content SEO
Tags: ,

Basic SEO training: Mobile-Friendly Test

16 December 2015 by Marieke van de Rakt » - 3 Comments

basic seo training mobile friendly test

Your website needs to be mobile-friendly nowadays. For your users ánd Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check on your website and tells you what »

Category: User eXperience (UX)
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Stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt »

yoast seo - use stopwords in your focus keyword or not

Stop words (a, the, of, for) are usually filtered out by Google in a search query. The Yoast SEO plugin would advise you to filter the stop words from your focus keyword as well (and optimize your post or page with a focus keyword without stop words). Since the release of Yoast SEO 3.1, stop words »

Category: Content SEO
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Basic SEO training: signal words

4 December 2015 by Marieke van de Rakt » - 8 Comments

Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to »

Category: Content SEO
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6 steps to a successful link building strategy

24 November 2015 by Marieke van de Rakt »

Link building is part of your growth strategy

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO »

Category: Technical SEO
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