Posts by Marieke van de Rakt archive - page 2


SEO fact or fiction?

18 January 2017 by Marieke van de Rakt » - 7 Comments

SEO fact or fiction

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? »

Category: Content SEO
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How to start your keyword research: a case study

12 January 2017 by Marieke van de Rakt » - 18 Comments

start keyword research case study

If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words »

Category: Content SEO
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2016 has been an awesome year. Let’s celebrate!

28 December 2016 by Marieke van de Rakt » - 5 Comments

end of year sale

As the end of the year approaches, we always take some time to look back at all the things we did that year. We had a great 2016! We created new products, made large improvements to our Yoast SEO plugin and traveled the globe for many WordCamps and conferences. Because 2016 has been such an awesome year, we »

Category: Announcements

SEO basics: What is content marketing?

19 December 2016 by Marieke van de Rakt » - 8 Comments

what is content marketing

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of »

Categories: Content SEO, SEO basics
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Why you should NOT write clickbait headlines

15 December 2016 by Marieke van de Rakt » - 4 Comments

clickbait headlines don't work

You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not »

Category: Content SEO
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Why you should use Yoast internal linking

14 December 2016 by Marieke van de Rakt » - 6 Comments

use the yoast internal linking tool

Yesterday we released our new internal linking tool in Yoast SEO Premium. The internal linking tool will help you to link to related content. It will find related posts for you, and it will become much easier to link from your post to these related articles. Using our tool systematically will help you improve the structure »

Categories: Content SEO, WordPress
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Why is site structure important?

8 December 2016 by Marieke van de Rakt » - 7 Comments

site structure for SEO

Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google »

Categories: Content SEO, User eXperience (UX)
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Site structure: the ultimate guide

30 November 2016 by Marieke van de Rakt » - 7 Comments

site structure for SEO

Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is »

Category: Content SEO
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SEO basics: What is SEO?

23 November 2016 by Marieke van de Rakt » - 8 Comments

what is seo

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how »

Category: SEO basics
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SEO basics: What does Google do?

15 November 2016 by Marieke van de Rakt » - 17 Comments

what does google do

How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines »

Category: SEO basics
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