Posts by Marieke van de Rakt archive - page 2

5 questions for Yoast’s community hero Taco

14 June 2018 by Marieke van de Rakt » - 1 Comment

interview with taco

Five years ago, I met Taco Verdonschot for the first time. He applied for a job at Yoast. He brought a cake to his job interview. So smart! He was the first developer we ever hired and probably the worst one we had. And although Taco wasn’t much of a developer, I knew right from »

Category: WordPress
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Is Facebook getting less important?

Facebook reach

Nowadays, the majority of teens use YouTube and Instagram, instead of Facebook. And, websites are now attracting more traffic from Google – organic search – than from Facebook. Statistics aren’t looking that good for Facebook. Is Facebook getting less important for companies, blogs, and websites? And what should you do about it? In this post, »

Category: Social Media
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When Google changes up: Should I abide every decision they make?

The dude abides

Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is »

Category: Content SEO
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Meta descriptions are going to be shorter again

How to use Yoast SEO to create an awesome meta description

Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s »

Category: Content SEO

Rank with that cornerstone content!

21 May 2018 by Marieke van de Rakt »

rank that cornerstone content with the Yoast SEO Premium internal linking tool

Cornerstone articles are those posts that are most important to you. The ones you really want to rank with. The posts that make people come back to your site or buy your stuff. But how do you get those cornerstone articles to end up high in the search engines? How do you get the most »

Categories: Content SEO, WordPress

Yoast’s mission: SEO for everyone

mission yoast - seo for everyone

Here at Yoast, our mission is ‘SEO for everyone’ and we keep that in mind in everything we do. But what does that mean? And why is it our mission? This post explains all. A little bit of history To understand why we pursue this mission, we have to go back in time. Let’s start »

Categories: Announcements, WordPress
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Blogging: the ultimate guide

How to blog - ultimate guide to blogging

Why a free online course?

Free SEO for beginners training

We’ve added a free course to our curriculum of online SEO courses. It is an SEO course for beginners. If you’re an SEO-newbie or your SEO skills have become a bit rusty, then this is the course for you! Our free online SEO course offers lots and lots of training videos, reading material and challenging »

Categories: Announcements, SEO basics

Is Facebook evil? Aren’t we all?

18 April 2018 by Marieke van de Rakt » - 37 Comments

Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? »

Category: Social Media

On Google’s related entities patent: Write awesome posts!

12 April 2018 by Marieke van de Rakt » - 12 Comments

internal linking yoast seo

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. So, in this »

Category: Content SEO
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