Posts by Marieke van de Rakt archive - page 2


SEO copywriting and writing for sales

16 February 2017 by Marieke van de Rakt » - 6 Comments

copywriting for seo and sales

Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your »

Categories: Content SEO, eCommerce
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Is my website over-optimized?

9 February 2017 by Marieke van de Rakt » - 10 Comments

Website over-optimized

Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, »

Category: Content SEO
Tag:

My post ranks, but I don’t get any traffic

7 February 2017 by Marieke van de Rakt » - 14 Comments

post ranks no traffic

You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to »

Category: Content SEO
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Tips for your local SEO content strategy

1 February 2017 by Marieke van de Rakt » - 13 Comments

local seo content strategy

If you own a local business, you want to dominate the local search results of your niche. But how do you write content that’ll pop up in those local search results? On what aspects should you focus? In this post, I’ll give tips you can use in order to set up your very own local »

Categories: Content SEO, WordPress
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My bullets are green, but my post doesn’t rank?!

25 January 2017 by Marieke van de Rakt » - 11 Comments

green bullet no ranking

The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has »

Category: Content SEO
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SEO fact or fiction?

18 January 2017 by Marieke van de Rakt » - 7 Comments

SEO fact or fiction

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? »

Category: Content SEO
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How to start your keyword research: a case study

12 January 2017 by Marieke van de Rakt » - 18 Comments

start keyword research case study

If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words »

Category: Content SEO
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2016 has been an awesome year. Let’s celebrate!

28 December 2016 by Marieke van de Rakt » - 5 Comments

end of year sale

As the end of the year approaches, we always take some time to look back at all the things we did that year. We had a great 2016! We created new products, made large improvements to our Yoast SEO plugin and traveled the globe for many WordCamps and conferences. Because 2016 has been such an awesome year, we »

Category: Announcements

SEO basics: What is content marketing?

19 December 2016 by Marieke van de Rakt » - 8 Comments

what is content marketing

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of »

Categories: Content SEO, SEO basics
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Why you should NOT write clickbait headlines

15 December 2016 by Marieke van de Rakt » - 4 Comments

clickbait headlines don't work

You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not »

Category: Content SEO
Tag: