Posts by Marieke van de Rakt archive - page 12


Analyzing your audience

23 March 2014 by Marieke van de Rakt » - 8 Comments

yoast SEO

About three weeks ago,  I wrote a post about the necessity of knowing your audience. We ourselves are currently investigating our audience. We asked our newsletter readers to fill out a questionnaire. After we have collected the results of our survey, I started analyzing the results. It has been a great week for me! In »

Category: Announcements

Yoast research: get to know your audience!

25 February 2014 by Marieke van de Rakt »

analyzing your audience

The first step in marketing is to find out what your audience looks like. Who are your visitors? Where are they from? Who engages with your blog posts? In this post, I’ll explain how we got to know our own audience at Yoast.com. Knowing your audience! When Joost began Yoast.com it was a blog. He wrote »

Category: Analytics

Why are people (not) buying my products online?

5 February 2014 by Marieke van de Rakt »

Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in »

Category: User eXperience (UX)
Tag:

Analyzing statistics just isn’t that easy

9 December 2013 by Marieke van de Rakt »

Having a solid statistical and scientific background, I often find myself frustrated by research and data-analysis in User Experience Metrics, Conversion Optimization and Google Analytics. In my opinion, doing research and analysing statistics requires proper training and understanding of what you are doing. Am I the only one? You need a brain to do statistics! »

Category: Analytics

Should you test that?

20 November 2013 by Marieke van de Rakt »

Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go.  Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every freaking little change you make on your page. Of course, I am exaggerating »

Category: User eXperience (UX)

Victory of the Commons

6 October 2013 by Marieke van de Rakt » - 21 Comments

open source victory commons

In this post we explain why we think that open source needs a business model attached to it to truly thrive. The ideal situation is a Nash equilibrium, which you could also call a Victory of the Commons. This is the write up of a presentation Joost gave at WordCamp Europe in 2013, which is embedded below. The presentation is based on an earlier »

Categories: Announcements, WordPress
Tag:

Plugin to the Future

2 October 2013 by Marieke van de Rakt » - 17 Comments

WordPress

In the past years the number of plugins has grown enormously. Is it likely that this number will continue to increase? And what will the consequences of these enormous numbers of plugins be? Is it desirable to have so many different plugins or is consolidation needed? Let’s philosophize a little: Explaining the increase in plugins »

Category: WordPress

Science of Conversion Rate Optimization

24 September 2013 by Marieke van de Rakt » - 7 Comments

The Science of Testing

Conversion rate tests are very useful,  but without proper knowledge of research and statistics, the pitfall of interpreting your results incorrectly is large. 1. Research design is beautiful but NOT flawless As I started to investigate upon the test designs of conversion rate testing, I was astonished and delighted with the beauty of the design »

Category: User eXperience (UX)