Posts by Marieke van de Rakt archive - page 11


Basic SEO training: Mobile-Friendly Test

16 December 2015 by Marieke van de Rakt » - 3 Comments

basic seo training mobile friendly test

Your website needs to be mobile-friendly nowadays. For your users and Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is and how to improve your mobile SEO? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check »

Category: User eXperience (UX)
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Stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt »

yoast seo - use stopwords in your focus keyword or not

Stop words (a, the, of, for) are usually filtered out by Google in a search query. The Yoast SEO plugin would advise you to filter the stop words from your focus keyword as well (and optimize your post or page with a focus keyword without stop words). Since the release of Yoast SEO 3.1, stop words »

Category: Content SEO
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Basic SEO training: signal words

4 December 2015 by Marieke van de Rakt » - 8 Comments

Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to »

Category: Content SEO
Tags: ,

6 steps to a successful link building strategy

24 November 2015 by Marieke van de Rakt »

Link building is part of your growth strategy

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO »

Category: Technical SEO
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Basic SEO training: clear call-to-action

17 November 2015 by Marieke van de Rakt » - 3 Comments

Video fragment of our Basic SEO training video

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is »

Category: User eXperience (UX)
Tag:

The site structure of a growing blog

12 November 2015 by Marieke van de Rakt »

Managing the structure a growing blog

It is never easy to set up a new blog. It can take quite some time to get picked up by the search engines. Nevertheless, as your blog starts to grow, you’ll probably face new SEO problems. In the upcoming weeks, I’ll discuss some of the difficulties you might encounter as your blog really starts to grow. »

Categories: Content SEO, WordPress
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Basic SEO training video: cornerstone content

5 November 2015 by Marieke van de Rakt » - 2 Comments

Video fragment of our Basic SEO training video

Our Basic SEO training teaches you how to optimize your site. One of the strategies we explain is creating cornerstone content. Cornerstone content is the most important content on your site. It should be informative, high quality content related to your core business. When it’s part of a good site structure it can help your site’s rankings tremendously. In this tiny fragment of our Basic »

Category: Content SEO
Tags: ,

Link building: what not to do?

2 November 2015 by Marieke van de Rakt » - 18 Comments

link building don'ts

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT »

Category: Content SEO
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Link building from a holistic SEO perspective

19 October 2015 by Marieke van de Rakt » - 16 Comments

illustration of link building as part of holistic seo

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That »

Category: Technical SEO
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Get ready for the launch: Yoast Basic SEO training!

8 October 2015 by Marieke van de Rakt » - 22 Comments

Basic SEO Training

We’ve been working really, really hard these past few weeks to finalize our first Yoast Academy training. Now, we’re counting the days until the launch: only 5 days to go. The Basic SEO training will be available starting from October 12 and will be offered at an introductory price of $249 this October (after which the price will »

Categories: Announcements, Technical SEO
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