Posts by Marieke van de Rakt archive - page 11


Link building: what not to do?

2 November 2015 by Marieke van de Rakt » - 18 Comments

link building don'ts

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT »

Category: Content SEO
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Link building from a holistic SEO perspective

19 October 2015 by Marieke van de Rakt » - 16 Comments

illustration of link building as part of holistic seo

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That »

Category: Technical SEO
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Get ready for the launch: Yoast Basic SEO training!

8 October 2015 by Marieke van de Rakt » - 22 Comments

Basic SEO Training

We’ve been working really, really hard these past few weeks to finalize our first Yoast Academy training. Now, we’re counting the days until the launch: only 5 days to go. The Basic SEO training will be available starting from October 12 and will be offered at an introductory price of $249 this October (after which the price will »

Categories: Announcements, Technical SEO
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Blog SEO: make people stay and read your post

29 September 2015 by Marieke van de Rakt » - 9 Comments

When you succeed in getting visitors to one of your blogpost, you want them to stay and read your stuff. Readers (and especially first time visiting readers) are bored really quickly. You should grab their attention extremely fast and help them to understand the main message of your blog. In this post, I will give five »

Category: Content SEO
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Blog SEO: befriend the long tail!

16 September 2015 by Marieke van de Rakt » - 19 Comments

Focusing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you gradually to get more traffic and to be found by new and motivated audiences. In this second post about blog SEO (read my first »

Category: Content SEO
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Blog SEO: add categories to your blog!

8 September 2015 by Marieke van de Rakt » - 27 Comments

If you write an amazing blog post, you’d like it to help in the ranking of your site, right? If you create awesome content, you’d like people to read it now and be able to find it and read it later. Also, you want new visitors on your site to read some of your older blog »

Category: Content SEO
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Announcing: Yoast Academy

27 August 2015 by Marieke van de Rakt » - 30 Comments

In a few weeks, Yoast.com will get a major make-over! We are currently working on the last details of our redesign. Alongside our new appearance, we will also launch a new section on Yoast.com: Yoast Academy. Yoast Academy will become the SEO library of Yoast.com. It will become the place to be if you want »

Categories: Technical SEO, WordPress
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Keyword research tools: which ones to use?

12 August 2015 by Marieke van de Rakt » - 56 Comments

The basis of keyword research

Earlier, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips and keyword »

Category: Content SEO
Tag:

10 tips for an awesome and SEO-friendly blog post

10 tips for an awesome and SEO-friendly blog post

Preparing your blog post

Preparing your blog post

Writing a good blog post all starts with thinking. You should think about what you want to say and to whom you want to say it. It is important to realise, that proper writing takes some time. In order to write a good, readable piece, you will have to follow three steps: All writing begins »

Category: Content SEO
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