Posts by Joost de Valk archive - page 9


Whipping your hosting into shape

6 March 2017 by Joost de Valk » - 27 Comments

WordPress Host Improvement Project

In this post, I explain why Yoast SEO warns people whose website runs on an older, unsupported, version of PHP to upgrade their PHP version. We’re doing this mainly to improve the security and speed of those websites. This post is long, but I’ll explain: what the problem is; why we want to fix it; why we »

Category: WordPress
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Yoast SEO 4.4

28 February 2017 by Joost de Valk » - 14 Comments

Yoast SEO

Today marks the release of the next version of our flagship WordPress plugin: Yoast SEO 4.4. In Yoast SEO 4.4 you’ll find many small changes and a couple of new features that make it even easier to work with the plugin. In this release post, we’ll give a brief overview of the changes that we’ve »

Category: Announcements
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Ask Yoast: Do off-topic comments hurt SEO?

27 February 2017 by Joost de Valk » - 4 Comments

Ask Yoast off-topic comments

If you own a blog, you have to deal with the opinions, questions, and feedback from your blog’s visitors. Mostly you receive comments related to your post, but sometimes you might receive off-topic comments. How do you respond properly? And, more importantly, do off-topic comments on your blog post hurt your SEO? In this Ask Yoast, we’ll »

Category: Content SEO
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Ask Yoast: Duplicate content issues on my shop?

22 February 2017 by Joost de Valk » - 2 Comments

Ask Yoast category and product pages duplicate content issues

If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate »

Categories: Content SEO, eCommerce, Technical SEO
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The perfect WordPress SEO permalink structure

17 February 2017 by Joost de Valk » - 23 Comments

the perfect wordpress seo permalink

In the past, we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your »

Category: WordPress
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Yoast SEO 4.3: It’s time for Spanish

14 February 2017 by Joost de Valk » - 8 Comments

Yoast SEO

Did you know over 550 million people speak Spanish? Did you know there are now more Spanish speakers in the US than there are in Spain? And that Spanish is considered the second most important language in the world, just after English, and before Mandarin? These are huge numbers, and we are now proud to »

Category: Announcements
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Ask Yoast: stop words in your focus keyword?

13 February 2017 by Joost de Valk » - 3 Comments

Ask Yoast stopwords in focus keywords

If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have »

Category: Content SEO
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Ask Yoast: How to get users to the right subdomain?

10 February 2017 by Joost de Valk » - 2 Comments

Ask Yoast stopwords in focus keywords

As a site owner, you want search engines to point people to the most “fitting” language. For instance, if you’re Dutch, you’d rather see the Dutch version than the English version, if a Dutch version is available. But sometimes you might want to switch. For instance, if you’re abroad, you’d want to be able to switch »

Category: Technical SEO
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Ask Yoast: Should I redirect my affiliate links?

6 February 2017 by Joost de Valk » - 1 Comment

Ask Yoast stopwords in focus keywords

There are several reasons for cloaking or redirecting affiliate links. For instance, it’s easier to work with affiliate links when you redirect them, plus you can make them look prettier. But do you know how to cloak affiliate links? We explained how the process works in one of our previous posts. This Ask Yoast is »

Category: Technical SEO
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Meta description for search & social

2 February 2017 by Joost de Valk » - 6 Comments

How to create the right meta description

Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that »

Categories: Content SEO, Technical SEO
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