Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

Read all about Joost or find him on Twitter Linkedin Facebook

Check out posts by Joost

Yoast eBook: Optimize your WordPress site

2 September 2014 by Joost de Valk » - 69 Comments

Cover of optimize your WordPress site

Exciting news! Team Yoast has written its very own book! In recent years, we often fantasized about writing a book in which all of our knowledge was bundled. In the last few months, we finally put our pens down to paper! Starting today you can buy our awesome ebook for only $19. Our book will […]

Category: WordPress

Google: Slowly moving back to 10 blue links

29 August 2014 by Joost de Valk » - 44 Comments

Last night Google’s John Mueller announced on Google+ that “authorship” had been removed completely from the search results. Just like Google has recently removed most video snippets, this is another step towards Google’s search result pages going “back” to being 10 blue links. Brief history of author highlighting / authorship We were among the very early adopters of author »

Category: WordPress

WordPress SEO Tutorial Videos

28 August 2014 by Joost de Valk » - 6 Comments

One of the returning questions we get from customers is for better tutorial videos for our SEO plugin. That’s no “simple” thing as we quite regularly update the plugin and add new features to it, changing the interface. So we’ve teamed up with Shawn Hesketh, from WP101, who has created (and will continue to update) a »

Category: WordPress

The demise of Video SEO

22 August 2014 by Joost de Valk » - 23 Comments

Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google’s removal of author highlight pictures from the search results. First discussed by Seer on July 16th and slowly becoming more and more visible, we’ve been testing and trying to figure out what worked and what »

Category: WordPress

Regular security audits: taking our responsibility

4 August 2014 by Joost de Valk » - 24 Comments

Yoast Black Friday bundle

Today, we’re announcing that we have partnered with Sucuri, in the interest of pro-actively securing our plugins. As our plugins run on more and more sites, we have a responsibility towards our users and the web at large to make sure that we do our utmost to make sure our code doesn’t make them vulnerable.* We’ve »

Category: WordPress

Google Panda 4, and blocking your CSS & JS

19 June 2014 by Joost de Valk » - 79 Comments

Yoast liked the Panda

A month ago Google introduced its Panda 4.0 update. Over the last few weeks we’ve been able to “fix” a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Sounds too good to be »

Category: WordPress

WordPress SEO Premium 1.2

5 June 2014 by Joost de Valk » - 38 Comments

WordPress SEO Premium

As I announced yesterday on the Dradcast, we released a new version of WordPress SEO premium. This is another feature packed update with a lot of things people had been asking us for. Let me go through the list of new features: Import redirects from your .htaccess file If you have a lot of redirects »

Categories: General SEO, WordPress

Improving our reviews

21 May 2014 by Joost de Valk » - 12 Comments

We recently did customer research into what our site review customers thought about our site reviews. While we were very happy with the results, it also showed us some things we could improve. It was very clear people wanted our reviews for the SEO improvements most of all, and today we’re launching the changes to our review »

Category: WordPress

The Snippet Preview: what it means and how to use it.

12 May 2014 by Joost de Valk » - 37 Comments

Our Yoast SEO plugin has come with a snippet preview from day 1. This snippet preview mimics what the current page would look like in the search results, by our best “guesstimation”. In this post I’ll explain what the different sections are made up of, and what you can do to optimize those. I’ll also explain why the »

Category: Content SEO

News SEO 2.0: Google News optimization with ease

22 April 2014 by Joost de Valk » - 42 Comments

news seo

We’ve rebuilt and reimagined our News SEO plugin and taken it to the next level. Today we’re proud to release News SEO version 2.0, which allows you to easily optimize your site for Google News. It had been, unfortunately, almost 2 years since we last updated the plugin which meant it didn’t work anymore for »

Category: WordPress