Latest Posts

WordPress SEO Plugin Theme Integration Guide

Theme authors come in two different shapes and sizes: those who integrate SEO “functionality” into their themes and those who don’t. If you’re in the camp of integrating SEO functionality into your theme, you’ve got yet another choice to make: do you “yield” for site owners that have an SEO plugin installed, disabling your own…

GoDaddy’s spammy link building techniques

Over the last few months, I’ve seen GoDaddy rise up in the rankings for a lot of hosting related terms. At first I suspected they were finally using their very strong domain in a smart way, but then I noticed they ranked for terms I know you can’t rank for without a lot of external links, no…

Rich Snippets showing up everywhere

Google seems to have taken out the whitelisting process for several types rich snippets, most importantly the review and review-aggregate types. In the process they have also made some changes to how combined author / rich snippets are shown. Let me run you through what I’ve seen over the last few days. Review snippets for…

How to change your WordPress Permalink Structure

Quite often I give people the advice to change their WordPress permalink structure, this post details the why and, more importantly: how to make such a change without losing the traffic that you already have. It includes a new tool built by yours truly to help you create the necessary redirects. Keep on reading! Why…

Using Cornerstone Content to make your Site Rank

The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is…

Sending Reliable Email with Postmark

Reliable email delivery is important to your business: your website probably has a contact form for hiring inquiries; your web application(s) rely on email for interaction with your clients, heck, you might even rely on your server to send email for e-commerce transactions. If those emails do not reliably reach you or your (prospective) customers,…

Questions and Answers – Google+ edition

In honor of the new Yoast Google+ page, I’ve taken questions there which I’ll answer here, so everyone can benefit. Do you think the increased number of metatags released by Google are good for webmasters and the web, or just making things more complicated for the amateur so only those that can afford SEO consultancy…

SEO Ranking Data: Tracking Passively and Actively

People ask me at times whether I talk about SEO ranking data with my clients and/or monitor it for them. In almost all cases I do monitor it, in some cases, we talk about them, in a lot of cases we don’t, as it’s just not that reliable of a metric. On the other hand, with…

Questions and Answers

Last sunday evening I started taking questions on my Facebook page, and I promised to answer them in a blog post here, so here we go: If I have just made changes to my WP site, does it help to toggle the cache plugin? Absolutely. My SEO plugin force refreshes the cache because otherwise people…

Lowering the Price for Site Analyses

I’ve made a pretty drastic change this morning in a manner that I normally do not do. I usually only raise my rates and never lower them. However, I’ve significantly lowered the rates of my website review this morning, going from €750 to €495. Why I made this change? Simple: I wanted the site analysis,…