Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

Read all about Joost de Valk or find him on Twitter Linkedin Facebook

Check out posts by Joost

Yoast looking for a new developer

9 February 2014 by Joost de Valk » - 4 Comments

Join Team Yoast

We’re expanding again. We’re looking for a junior / medior developer to help grow our rapidly expanding WordPress plugin & theme business, as well as support our consultancy & site review team with tools to automate frequent tasks. What we’re looking for If you’re a developer with a junior to medior level knowledge of: HTML […]

Category: WordPress

Yoast acquires

7 February 2014 by Joost de Valk » - 31 Comments

WP Force logo

Last week we’ve acquired WordPress news site Jonathan Dingman, who used to run the site, got too busy with his job and personal life to be able to keep running the site and was looking to sell it. We acquired it and will start to slowly bring it into our system. We’ve got some plans »

Category: WordPress

New plugin: Post Connector

28 January 2014 by Joost de Valk » - 48 Comments

If you’re an advanced WordPress user, you’ll have “abused” taxonomies quite often to relate post types to each other. Now you might think “abused? but that’s what they’re for, right?” Well… Not entirely. Sometimes you just want to relate posts directly to posts. There are loads of reasons why you’d want to do this, for »

Category: WordPress

WordPress SEO Premium 1.0

23 January 2014 by Joost de Valk » - 69 Comments

We’re very proud to bring this release to you today: WordPress SEO premium 1.0 is here. This premium version adds a redirect module to the WordPress SEO plugin that allows you to manage your redirects from within your WordPress installation. It also allows you to retrieve your site’s crawl errors from Google Webmaster Tools and »

Category: WordPress

Link building, SEO & branding

21 January 2014 by Joost de Valk » - 65 Comments


If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry »

Category: General SEO

Should we move to an all HTTPS web?

13 January 2014 by Joost de Valk » - 45 Comments

HTTPS Everywhere

There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so »

Category: General SEO

A major update to our Local SEO plugin

4 December 2013 by Joost de Valk » - 65 Comments

Local SEO plugin

Today we’re releasing a major update to our Local SEO plugin, bringing it to version 1.2. This new version has functionality that quite a few of you requested, most important of them is a new store locator option. Store locator When you’re a brand that’s sold in several stores throughout a country, continent or even »

Category: WordPress

Yoast is looking for a senior WordPress developer

27 November 2013 by Joost de Valk » - 16 Comments

We’re growing at Yoast, our plugins are doing extremely well and we’ve got lots more in the works. What’s becoming clear though is that we are in dire need of an addition to our team: we need a senior WordPress developer. So, if you’re that guy or girl who: can easily develop a WordPress plugin »

Category: WordPress

RSS feeds in the age of Panda and Penguin

21 November 2013 by Joost de Valk » - 105 Comments

Yoast playing Google's Penguin

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less »

Category: General SEO

Checkout field validation tips and tricks

12 November 2013 by Joost de Valk » - 13 Comments

credit card input visa

Our previous post discussed what we did to improve our checkout page. In this post I’ll share with you some of the technical work we did in that process and mostly: the libraries and techniques we used for checkout field validation. We’ve tried several libraries in the process but settled on these as they were »

Category: Usability & Conversion