Posts by Joost de Valk


Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

Read all about Joost or find him on Twitter Linkedin Facebook

Check out posts by Joost

Weekly SEO recap: Panda, Penguin, Mobilegeddon

5 June 2015 by Joost de Valk » - 12 Comments

Joost's Weekly SEO Recap

We’ve decided that we’re going to turn my “somewhat” regular recent posts on changes in the Search and SEO world into a weekly SEO recap. It’ll run on Friday most of the time, so you know when to expect it. This week was absolutely packed with search news, so let’s dive right in. The Headlines News from SMX […]

Category: General SEO
Tags: , , , ,

Feature highlight: WP SEO Premium redirect manager

3 June 2015 by Joost de Valk » - 15 Comments

WPSEO-012

One of the things we are understanding more and more, is that we have failed to explain why our WordPress SEO Premium plugin is awesome. Today, I’d like to tell you about the redirect manager that’s contained in it. First, let me show you this video: This is one of the 13 videos that you »

Categories: General SEO, WordPress
Tags: ,

Announcing a Yoast redesign

24 May 2015 by Joost de Valk » - 28 Comments

As I announced in our previous post on the evolution of Yoast avatars, we’re working on a redesign. In fact… The HTML and CSS are mostly done, but we’ll take quite a bit more time to work on it. Over the summer we’ll make a WordPress theme out of it and make sure that all the »

Category: Announcements
Tag:

Website maintenance: clean up old posts & pages

13 May 2015 by Joost de Valk » - 34 Comments

website maintenance: clean up old posts

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should »

Category: General SEO
Tag:

The evolution of Yoast avatars & we’re doing a redesign!

12 May 2015 by Joost de Valk » - 19 Comments

Yoast_Evolution_1024x512

Over the years, our avatars have evolved quite a bit. Paul Madden created the first avatar, back in 2007. A few years later, I asked Erwin to improve upon it and he ran off with them. He created many, many avatars. First of me, later on of the entire, rapidly growing, team. Below is an infographic highlighting »

Category: Announcements
Tag:

Crawl efficiency: making Google’s crawl easier

8 May 2015 by Joost de Valk » - 18 Comments

Crawl_efficiency_FI

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend »

Category: General SEO
Tags: ,

Search Analytics in Google Search Console

6 May 2015 by Joost de Valk » - 23 Comments

8_Google_Webmaster_Tools_FI

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their »

Categories: Analytics, General SEO
Tags: , ,

Using category and tag pages for your site’s SEO

1 May 2015 by Joost de Valk » - 39 Comments

using categories and tags for SEO

In our site reviews we often see that a site’s category / tag structure is completely unmanaged. Even large news sites suffer from over-usage of tags and categories. Tags and categories are both examples of a taxonomy system. By default a WordPress site has these two, but you can add more. When used correctly, a »

Category: Content SEO
Tag:

The future of search

29 April 2015 by Joost de Valk » - 8 Comments

marcus-tandler-still

One of the speakers at our upcoming YoastCon is Marcus Tandler, one of my best friends in the industry. I met Marcus almost at the beginning of my career as an SEO consultant, we’ve since had fun at numerous conferences throughout the world, most notably SEOktoberfest, which Marcus organizes in his hometown Munich. I’m very proud that he’ll »

Category: General SEO
Tag:

Google’s “Mobilegeddon” is on its way

24 April 2015 by Joost de Valk » - 39 Comments

This is what mobilegeddon looks like

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself, »

Category: General SEO
Tag: