Posts by Joost de Valk

Joost de Valk

Joost de Valk is the owner and creator of He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

Read all about Joost de Valk or find him on Twitter Linkedin Facebook

Check out posts by Joost

WordPress SEO Premium 1.1

4 April 2014 by Joost de Valk » - 19 Comments

WordPress SEO Premium

After we released WordPress SEO Premium at January 23rd and WordPress SEO 1.5 at the beginning of March (a major rewrite of large parts of the plugin), we’re now ready to release WordPress SEO Premium 1.1. This new version introduces regular expression support for redirects as well as an even better integration with Google Webmaster Tools […]

Category: WordPress

With great names comes great responsibility.

1 April 2014 by Joost de Valk » - 13 Comments

  Update: check the date of the post ;) In recent years, Joost and Yoast have become less and less synonymous, to the point where it’s now downright confusing as to what people are referring to when they’re correctly pronouncing Joost’s first name and the company name. You’d almost start to feel thankful for those »

Category: WordPress

A new Yoast theme: Strategy

25 March 2014 by Joost de Valk » - 17 Comments


Today we’re unveiling the next of our Yoast Genesis child themes: Strategy. Aimed a bit more at the business side of the WordPress community, you’ll find that the look of this theme changes dramatically with the different color schemes it comes with. From a warm, beachy Summer feeling orange to a cool Winter. So, even »

Category: WordPress

Major update of WordPress SEO (1.5)

11 March 2014 by Joost de Valk » - 301 Comments

WordPress SEO by Yoast

Today we’re releasing what’s probably the single biggest update to our WordPress SEO plugin since its initial release. It improves speed, fixes a ton of bugs and edge cases and adds a new bulk title & description editor. On top of that we’ve changed several default settings and added some smaller new features. This post addresses »

Category: WordPress

WordPress Themes by Yoast

11 February 2014 by Joost de Valk » - 73 Comments


 Notice: We’ve discontinued our themes, as explained in this post. It’s done! The WordPress Themes by Yoast are now finally available. This project has been over a year in the making. When Mijke joined Yoast in September 2012, we decided it’d be a good plan to use her design skills and our knowledge about optimizing WordPress »

Category: WordPress

Yoast looking for a new developer

9 February 2014 by Joost de Valk » - 4 Comments

Join Team Yoast

We’re expanding again. We’re looking for a junior / medior developer to help grow our rapidly expanding WordPress plugin & theme business, as well as support our consultancy & site review team with tools to automate frequent tasks. What we’re looking for If you’re a developer with a junior to medior level knowledge of: HTML »

Category: WordPress

Yoast acquires

7 February 2014 by Joost de Valk » - 31 Comments

WP Force logo

Last week we’ve acquired WordPress news site Jonathan Dingman, who used to run the site, got too busy with his job and personal life to be able to keep running the site and was looking to sell it. We acquired it and will start to slowly bring it into our system. We’ve got some plans »

Category: WordPress

New plugin: Post Connector

28 January 2014 by Joost de Valk » - 48 Comments

If you’re an advanced WordPress user, you’ll have “abused” taxonomies quite often to relate post types to each other. Now you might think “abused? but that’s what they’re for, right?” Well… Not entirely. Sometimes you just want to relate posts directly to posts. There are loads of reasons why you’d want to do this, for »

Category: WordPress

WordPress SEO Premium 1.0

23 January 2014 by Joost de Valk » - 69 Comments

We’re very proud to bring this release to you today: WordPress SEO premium 1.0 is here. This premium version adds a redirect module to the WordPress SEO plugin that allows you to manage your redirects from within your WordPress installation. It also allows you to retrieve your site’s crawl errors from Google Webmaster Tools and »

Category: WordPress

Link building, SEO & branding

21 January 2014 by Joost de Valk » - 65 Comments


If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry »

Category: General SEO