Posts by Joost de Valk


Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

Read all about Joost or find him on Twitter Linkedin Facebook

Check out posts by Joost

Weekly SEO Recap: Newsflash!

17 July 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

I’m a bit feisty this week. I apologize upfront. We’ve been doing tons of website reviews after last month’s sale and it had me quite busy. But there’s good news this week if you’re looking for a job as an SEO: here’s your chance! Google is hiring one. SEO’s all over the web had fun with […]

Category: General SEO
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Weekly SEO Recap: all about Google

10 July 2015 by Joost de Valk » - 4 Comments

Joost's Weekly SEO Recap

It’s all about Google today, sorry, so let’s be quick about it. Luckily, we’re allowed to forget about Yandex now, sorry, bad pun, I know. Let’s get on with it: Is Google’s webmaster communications failing? We’ve “lost” Matt Cutts as a spoke person to the SEO community about a year ago. Some other Googlers have stepped »

Category: General SEO
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Weekly SEO Recap: Search landscape changes

3 July 2015 by Joost de Valk » - 5 Comments

Joost's weekly SEO recap

This weeks news has some drastic changes to the search landscape that could mean… Well, anything really. There’s also some smaller news about Google which is worth mentioning, so let’s dive in: Microsoft Bing to power AOL Search AOL Search, while relatively small, is still a thing. Microsoft just signed a deal to power it »

Category: General SEO
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Real time content analysis for better SEO

2 July 2015 by Joost de Valk » - 21 Comments

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The best way to improve someone’s SEO content writing, is to let him do it, and then give real time feedback. Ever since its first release in 2011, the page analysis functionality in WordPress SEO has always worked when you saved the post. We’re about to change that, and make it real-time. We’ll give you a preview »

Category: Content SEO
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Weekly SEO Recap: Google tests & oDesk becomes Upwork

26 June 2015 by Joost de Valk » - 11 Comments

Joost's weekly SEO recap

Coming to you from warm & very sunny Seville, where I’m currently attending WordCamp Europe along with some colleagues, this is another weeks SEO recap! There was some nice news about Google tests that came out this week that I’d love to share with you. Also, a case study on a project I was actually involved in »

Category: General SEO
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Facebook author tags & Yoast SEO

24 June 2015 by Joost de Valk » - 19 Comments

Last week, Facebook did a post on their media site about Facebook author tags. Many blogs, including sites we love like SearchEngineJournal, picked it up as though it was the best new thing since sliced bread. It’s not, obviously, mostly because it’s not actually new. You see, Facebook did release their author tags in June, but »

Category: WordPress
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Weekly SEO Recap: Google & HTTPS, Bing no longer nice

19 June 2015 by Joost de Valk » - 24 Comments

Joost's weekly SEO recap

An interesting week this one, including an update that seems to have quite a bit of impact. There are also some nice new features in Google Trends, possible labels for slow loading sites and some more annoying news about Bing and keywords. A Google update It wasn’t Panda, it wasn’t Penguin, though both are still “to come”, but »

Category: General SEO
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Introducing Yoast Comment Hacks

16 June 2015 by Joost de Valk » - 92 Comments

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Comments are awesome, but the WordPress comments system is sometimes slightly lacking. Several large sites have, in the first few months of this year, announced they were no longer allowing comments. We, at Yoast, don’t understand that. We’ve found that there’s huge value in discussing our posts with our community. Over the years, we’ve made several plugins that all »

Category: WordPress
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Weekly SEO Recap: Apple & Mobilegeddon

13 June 2015 by Joost de Valk » - 5 Comments

Joost's Weekly SEO Recap

News comes in weird bumps sometimes. While last week was filled to the brim with search news, this week it’s incredibly slow. There was a lot of news out of Apple though, and some of it touches on search and online enough that it warrants discussing it here. Apple news Ad blocking In iOS9, Apple will let »

Category: General SEO
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WordPress SEO 2.2

10 June 2015 by Joost de Valk » - 32 Comments

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Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues »

Categories: General SEO, WordPress
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