Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Google Analytics by Yoast gets Dashboards

9 December 2014 by Joost de Valk » - 60 Comments


Today we released quite a big upgrade to our Google Analytics plugin, for both free and premium users. We’ve built a dashboards feature that shows you some top of the line stats for your site, and if you’re a premium customer, provides high-quality reports on the custom dimensions included in it. Basic reports The first ones […]

Categories: Analytics, WordPress

Black Friday through Cyber Monday promotion

28 November 2014 by Joost de Valk » - 6 Comments

First of all, I hope all our American friends enjoyed Thanksgiving. We’re thankful for our loyal readers and customers from everywhere in the world. You’ve helped grow this company at an incredible rate, so we wanted to make you a nice offer today. From today through till Monday we’ll offer you two very specific bundles: Yoast »

Category: Announcements

New eBook: optimize your website

13 November 2014 by Joost de Valk » - 11 Comments

Optimize your Website cover

Just about 2 months ago we released our eBook optimize your WordPress site. It’s been sold over 5,000 times now, which makes us very proud. We have received a lot of positive feedback in that time encouraging us to do more eBooks. There was one question that kept popping up though: do you have a »

Category: General SEO

How to choose the perfect focus keyword

11 November 2014 by Joost de Valk » - 29 Comments


Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the »

Category: Content SEO

Branding & your keyword strategy

31 October 2014 by Joost de Valk » - 13 Comments


What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of »

Category: Content SEO

Google Analytics by Yoast Premium

30 October 2014 by Joost de Valk » - 10 Comments

Google Analytics Premium by Yoast

We’ve just released the first version of our Google Analytics Premium plugin! It contains custom dimension tracking, which allows you to track pageviews per author, per category, per post type and more and of course, comes with our first-class support. You can read a bit about what the plugin does below or buy it right »

Category: WordPress

Google’s Search in Sitelinks and WordPress SEO

24 September 2014 by Joost de Valk » - 30 Comments


Recently, Google introduced the new “search in sitelinks” box for a lot more sites. In the past this used to be restricted to YouTube and a few other sites. If your site is eligible, you’ll see it by Googling your brand, or receiving an email like this from Google Webmaster Tools: So let’s run through steps »

Categories: General SEO, WordPress

Google Analytics eCommerce tracking

17 September 2014 by Joost de Valk » - 11 Comments


We’ve rebuilt our Google Analytics eCommerce tracking plugin and added support for WooCommerce! Read on to learn why you should buy it today. If you want to optimize your shops sales, you need to make sure you connect your visitor data to your transaction data. This plugin does just that. We’ve made transaction tracking so reliable that we »

Categories: Analytics, eCommerce, WordPress

Savvii: Expanding our local WordPress hosting options

11 September 2014 by Joost de Valk » - 11 Comments

We often get questions from people asking about what is “good” WordPress hosting. One of the things we tend to find hard is tell people which hosting company they should use in Europe. Some of the managed WordPress hosting companies out there offer servers in Europe, but their support is primarily American and it almost always shows. »

Category: WordPress

Google Analytics by Yoast, V5: Universal Support

4 September 2014 by Joost de Valk » - 98 Comments

Google Analytics by Yoast

We’ve been working hard on our Google Analytics plugin and are proud to release version 5.0, with universal support, today. With all the changes Google had made to Analytics and with our improved development experience we decided we’d be better off with a full rewrite. We’ve redone some of the features, killed a few minor features »

Category: Analytics