Posts by Joost de Valk


Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Crawl efficiency: making Google’s crawl easier

8 May 2015 by Joost de Valk » - 18 Comments

Crawl_efficiency_FI

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend […]

Category: General SEO

Search Analytics in Google Search Console

6 May 2015 by Joost de Valk » - 23 Comments

8_Google_Webmaster_Tools_FI

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their »

Category: General SEO

Using category and tag pages for your site’s SEO

1 May 2015 by Joost de Valk » - 39 Comments

using categories and tags for SEO

In our site reviews we often see that a site’s category / tag structure is completely unmanaged. Even large news sites suffer from over-usage of tags and categories. Tags and categories are both examples of a taxonomy system. By default a WordPress site has these two, but you can add more. When used correctly, a »

Category: Content SEO

The future of search

29 April 2015 by Joost de Valk » - 8 Comments

marcus-tandler-still

One of the speakers at our upcoming YoastCon is Marcus Tandler, one of my best friends in the industry. I met Marcus almost at the beginning of my career as an SEO consultant, we’ve since had fun at numerous conferences throughout the world, most notably SEOktoberfest, which Marcus organizes in his hometown Munich. I’m very proud that he’ll »

Category: General SEO

Google’s “Mobilegeddon” is on its way

24 April 2015 by Joost de Valk » - 39 Comments

This is what mobilegeddon looks like

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself, »

Category: General SEO

Holistic SEO

22 April 2015 by Joost de Valk » - 9 Comments

holistic-seo

Here at Yoast we try to combat the notion that SEO is just a trick. SEO is so much more. Over the years, social media has become more important as a method for discovering new content and products. Google changes its algorithm literally hundreds of times a year. It adapts to the changing influence of »

Category: General SEO

Google Analytics 5.4 release notes

20 April 2015 by Joost de Valk » - 30 Comments

This release is mostly a security release. After last months security update we decided to have Sucuri do another in-depth review of the plugin, we found another issue ourselves that was common in many plugins and we were informed of another issue by Jouko. For that reason, you should update immediately. The release contains a few »

Categories: Analytics, WordPress

WordPress SEO 2.1: release notes

20 April 2015 by Joost de Valk » - 72 Comments

As we don’t want to drown these release notes in the bigger security news, we’ve made it into a separate post. WordPress SEO 2.1 (both free and premium have the same version number now) contains a series of bugfixes but also some enhancements I’d like to highlight in this post. These changes come on top of »

Category: WordPress

Security updates for our GA and SEO plugins & many others

20 April 2015 by Joost de Valk » - 31 Comments

In this post, we’re announcing a security update to both our SEO plugin and our Google Analytics plugin. Chances are, a few of the other plugins you use are affected too. Read on below if you’re interested in the how and why, but make sure you go into your WordPress admin and update. Don’t just update our plugins, update all of »

Category: WordPress

Changing URLs in search results

17 April 2015 by Joost de Valk » - 132 Comments

google-rodin

April 2015, Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our Yoast SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website »

Category: General SEO