Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Meet Yoast!

9 June 2008 by Joost de Valk » - 68 Comments

Yoast RedesignI’ve redesigned! Read the full post on it, and check out the great new design by clicking around!

Category: General SEO

Win a ticket for SES Hamburg!

6 June 2008 by Joost de Valk » - 20 Comments

So SES Hamburg is close, very close, and if you haven’t bought a ticket yet, you can win one here! There are three reasons, according to Matt McGowan, to come to SES: Constructive feedback on how to improve your website’s visibility in the Search Engines – more relevant traffic, more sales Immediate feedback on how »

Category: General SEO

SEO Link Analysis 1.0.3!

6 June 2008 by Joost de Valk » - 14 Comments

I’ve been receiving “complaints” from quite a few people the last few weeks that my SEO Link Analysis plugin for Firefox stopped working on Yahoo! Site Explorer. It took some time, (actually it took 20 minutes, but it took some time to find that time) but I’ve fixed it now, so go download the new »

Category: General SEO

Interview with Kevin Ryan of SES

5 June 2008 by Joost de Valk » - 2 Comments

For a new series we’ve started on DutchCowboys I recently interviewed Kevin Ryan. We covered some interesting topics, like the difference between the European market and the American market, the influence of the Chinese market and loads more! I’m really looking forward to seeing Kevin and Matt on SES Hamburg in a couple of weeks! »

Category: General SEO

PageRank Sculpting with nofollow, the final words

4 June 2008 by Joost de Valk » - 15 Comments

Matt just did a huge post with updates to Google’s SEO documentation, and mentioned a new page about nofollow. This page features one block of content that is the final word on whether using nofollow for PageRank sculpting is “allowed” or not: Crawl prioritization: Search engine robots can’t sign in or register as a member »

Category: General SEO

Treat those first time commenters with respect!

3 June 2008 by Joost de Valk » - 15 Comments

I’ve been using comment relish for a while, and used to be quite pleased with that. It has some bugs though, and it was just a tad bit more spammy than I actually wanted to be. So when Alejandro Reyes asked on Twitter: I thought, I don’t know of any plugin that does that, but »

Category: WordPress

Web Analytics Congress: the learnings

29 May 2008 by Joost de Valk »

I’ve had a great day at the web analytics congress, the keynotes by Neil Mason and my good friend Avinash Kaushik were inspiring as ever, and Mieke from had a nice presentation. Not much real news in there for me, but very, very inspiring. What I saw today was mostly this though: even though »

Category: Analytics

Web Analytics Congress in the Netherlands

29 May 2008 by Joost de Valk »

I’m currently at the web analytics conference here in the Netherlands, where Neil Mason of Applied Insights is doing the keynote speech, saying he doesn’t actually like web analytics, but rather calls it online marketing optimization and I feel strangely at home…

Category: Analytics

Cloaking for AdWords

28 May 2008 by Joost de Valk » - 2 Comments

A post by Barry on SEL discusses cloaking AdWords URL’s to get around the display URL policy from Google (displayed domain in the ad has to exactly match the destination domain for the ad). The source for the “news” is a post by Stephen, who shows a good example of it, on which Matt commented »

Category: Usability & Conversion

Piwik – Open source webanalytics

27 May 2008 by Joost de Valk » - 9 Comments

I got a tweet from @zjuul today, because he was modifying (and has since released a beta version) my Google Analytics plugin to work with Piwik. Piwik is an open source analytics tool, in it’s very early stages of development. I’ve been looking at it, installing it on this site, and so far, I like »

Category: Analytics