Latest Posts

PageRank: more valuable than ever

Now that Google has been so nice as to decrease PageRank for at least a portion of the sites they have identified as selling links, PageRank, and more importanly historical PageRank data, has become very valuable linkbuilding data. If you know that a site has decreased in visible PageRank, are you going to buy a…

A del.icio.us linkstructure!

del.icio.us is showing us right now what the power of an authoritative domain, together with internal linkjuice can do to your site. More and more, I see del.icio.us ranking for pretty cool queries with their “url” pages.

Google Analytics’ find function

If you use my Google Analytics WordPress plugin, or just use another javascript to add extra search engines and refine the way Analytics tracks your search referrers, you can’t see the figures for for instance Google’s organic search as a whole anymore.

We need a Google court!

Imagine this (and no this is not based at all on any of my clients, just for the sake of this argument): you have a client who has a pitch black history in search engine optimization, his tactics ranging from “simple” cloaking to using negative links to push his competitors sites down. At one point,…

SMX Stockholm, having a blast!

I’ve been here at SMX for the last few days and I’ve not been as prolific as I was last week at A4UExpo, mostly due to the fact that I’m actually talking to a lot of people and talking about loads and loads of nice stuff. Some highlights: Yesterday morning, the session on what’s new…

OS X 10.5 Leopard: Spaces combined with Parallels

OS X 10.5 has this awesome great new feature called Spaces, they’re multiple desktops on steroids. You can assign programs to open in a specific Space, swiftly switch between them and loads more cool stuff. Now, if you’re a developer and need to test your stuff in Windows, you can assign Parallels (in which you…

A4UExpo Rocked!

As all my regular readers now, I’ve been at A4UExpo the last couple of days, and I loved every single bit of it. The session were great (above all my expectations even), the people were great and the partying was good too. So: Matthew Wood: you rock! I’ll certainly be there again next year. And…

Kevin Ryan & Jeff Ferguson of Napster

Jeff is quite an interesting guy, he worked as an SEO and later worked as online marketing manager for Hilton before becoming the director of online marketing for Napster. He talked a bit about how it was to set up the online marketing strategy for Hilton, including an affiliate program, it turns out he had…

Know your customer!

The next session for today is by Tony Pybuss and a bit of talk by Jason Duke who are talking about knowing your customer’s values, and how you can use that info in search and conversion optimization. Tony is teaching marketing here, and it’s great, Maslow’s hierarchy of needs comes around, funny because I’ve been…