Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Optimizing WordPress database performance

30 March 2009 by Joost de Valk » - 71 Comments

I’ve been working with a plugin that was mentioned on the wp-hackers list last week, called debug queries, to optimize the performance on some of my sites, including this one. The plugin was pretty easy to use, and I’ve improved a bit on it. I’ve sent the patch to Frank, who authored the original plugin, […]

Category: WordPress

SEOBook SEO Toolbar

26 March 2009 by Joost de Valk » - 34 Comments

A while ago Aaron released his SEO Toolbar for Firefox, and while I’ve been using it I’ve never actually shown it here on my blog, even though it’s become one of my default SEO tools. As this toolbar comes with a slew of features that are probably best described by just showing them, I’ve made »

Category: General SEO

Postbox, an interview with Sherman Dickman

26 March 2009 by Joost de Valk » - 16 Comments

A short while ago I moved over to a new email program called Postbox, and I’ve been absolutely loving it for it’s labelling, archive and search functions. One of the people involved with Postbox is Sherman Dickman, whom I knew from when he was still the Product Manager at Mozilla, so I decided to interview »

Category: General SEO

An interview with Matthew Wood of A4UExpo

24 March 2009 by Joost de Valk » - 8 Comments

Next month Amsterdam will see the first A4UExpo Europe, the European counterpart of the highly succesfull A4UExpo conference series in London. I though it would be interesting for all of you to do an interview with Matthew Wood, the genius behind all of this. Hey Matthew, could you quickly introduce yourself and a4uexpo? Sure, I’ve »

Category: General SEO

Magento SEO

18 March 2009 by Joost de Valk » - 65 Comments

I’ve been working with Joachim Houtman on creating a guide to Magento SEO, much like my definitive guide to WordPress SEO. In the process we’ve created two modules for Magento, and an optimized blank theme! Expect more from us on the Magento SEO front, as we develop more experience in the area together! For now: »

Categories: eCommerce, General SEO

Winner of the SunPress competition!

18 March 2009 by Joost de Valk » - 5 Comments

Finally, we’re pleased to announce the winner of our SunPress competition. We had a bounty of entries and after much debating we asked two of the entrants to go back and make their plug-ins a finished article. Our final winner is David Fiske, who developed SunPress Exchange – a very clever plug-in to take sunshine’s »

Category: General SEO

Coverage of SES Amsterdam

17 March 2009 by Joost de Valk » - 5 Comments

I’ll try to list all the coverage of SES Amsterdam I’ve found online, please leave a link in the comments if I’ve missed one. Most of them are in Dutch, the first four are in English: Live coverage SES Amsterdam – SearchCowboys SES Amsterdam: The Changing Face of Search – SearchCowboys SES Amsterdam – Google »

Category: General SEO

SES Amsterdam

17 March 2009 by Joost de Valk »

Today’s the conference day of SES Amsterdam, the Dutch version of the internationally renowned series of search conferences. I’ve been actively involved in getting SES Amsterdam to happen, and have been the programming director, arranging speakers etc., so today is an exciting day! Chaired by Henk van Ess, featuring speakers like Kevin Ryan and Anne »

Category: General SEO

New design (and submitting for a contest)!

13 March 2009 by Joost de Valk » - 35 Comments

For all your lurkers in the RSS feed who haven’t come out in the last week, and I know there’s quite a few of you, there’s a new design waiting for you if you click the link! I’m also, with this post, submitting this design to the WP WebHost Best WordPress Design Award contest in »

Category: Announcements

Google FriendConnect API

12 March 2009 by Joost de Valk » - 79 Comments

I’ve been following the #pubcon conversation with interest, and here is the official announcement :). All I can say… look here. Thanks to Matt and Anindo of Google for their help on this!

Category: Social Media