Posts by Joost de Valk


Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

Read all about Joost or find him on Twitter Linkedin Facebook

Check out posts by Joost

Why you should buy Yoast SEO Premium

17 December 2015 by Joost de Valk » - 18 Comments

Yoast SEO Premium

One of the questions people ask us sometimes is “Why should I buy Yoast SEO Premium when Yoast SEO free is so awesome already?”. Well, we’re glad you asked! Let me explain the two most important features you’ll get when you buy Yoast SEO Premium. I’ll discuss both the redirects module and the multiple focus keywords functionality below. […]

Category: WordPress
Tag:

Yoast Vlog: Mobilegeddon

15 December 2015 by Joost de Valk »

Vlog_Template

On April 22, 2015 “Mobilegeddon” took place. This update to Google’s search algorithm would favor mobile-friendly sites over other sites. So, when searching from a mobile device, sites optimized for mobile would rank higher. Developers and SEOs named it Mobilegeddon, because they thought it would really disrupt the mobile SEO landscape. But did it? In this video I explain what »

Category: General SEO
Tag:

Weekly SEO recap: don’t disavow the money!

11 December 2015 by Joost de Valk » - 3 Comments

Joost's weekly SEO Recap

This week was low on big news, and high on small tiny interesting tidbits, just how I personally like it most. The reason I like that most is that those tiny tidbits usually show you more about how Google and / or other search engines work than the big flashy news items. Let’s dive right »

Category: General SEO
Tags: ,

Yoast SEO Import & Export features

10 December 2015 by Joost de Valk » - 3 Comments

Import and export in the Yoast SEO plugin

When you’re a web developer or SEO, working with many clients, you probably have a set of settings for Yoast SEO for WordPress that you prefer. You might have a default title template for instance, default XML sitemap settings, etc. This post will teach you how to easily apply those settings to a site quickly using »

Category: WordPress
Tag:

Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk » - 7 Comments

SEO question - Ask Yoast

Writing at least 300 words for one page is not always easy. We advise to do so, since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza »

Category: Content SEO
Tags: , ,

Weekly SEO recap: Googlebot: Apples to…

4 December 2015 by Joost de Valk » - 1 Comment

Joost's weekly SEO Recap

A nice couple of small news bits this week, of course mostly about Google as usual, but also one about Apple’s spider! Let’s dive right in! A Google phantom update There was some discussion a few weeks back about whether an update had taken place. Our friends at SearchMetrics have shown that it was one without a doubt, »

Category: General SEO
Tags: ,

Yoast SEO 3.0 release: a recap

1 December 2015 by Joost de Valk » - 52 Comments

Yoast SEO Premium

What. a. week. We released Yoast SEO 3.0 last week. This was arguably one of the biggest releases we’ve ever done. There was quite a bit of buzz around this release, both positive and negative. I wanted to post an update after a week to show where we stand and what we’ve learned. We’ve made mistakes, obviously. Of course, »

Category: WordPress
Tag:

Ask Yoast: same keywords on multiple pages?

30 November 2015 by Joost de Valk » - 7 Comments

SEO question - Ask Yoast

In our Ask Yoast videos we answer your SEO questions. Today’s question comes from Tristan. Tristan wonders what to do when he wants to optimize a page for a phrase with a keyword that he already optimized another page for: “What should I do if my phrases contain keywords I’ve already optimized other pages for? »

Category: Content SEO
Tags: ,

Weekly SEO Recap: AMPing up to SSL all the Penguins

27 November 2015 by Joost de Valk » - 4 Comments

Joost's Weekly SEO Recap

This was very much the “week after” for us. Yoast SEO 3.0.4 saw the light, but other than that most of us are still recovering. It was also a week full with tiny little nuggets of newsy niceness. From SSL on WikiPedia to AMP to Penguin. Let’s dive in! SSL all the things This is a »

Category: General SEO
Tags: , , ,

Keyword density in a post-Panda world

25 November 2015 by Joost de Valk » - 21 Comments

keyword stuffing is not a good idea in a post-Panda world

The Yoast SEO plugin helps you to optimize your text for the keyword you want to be found for. In Yoast SEO 3.0 we made some big changes in our content analysis. In this post we’ll discuss the adaption of our Yoast SEO keyword density check and the possibility to optimize for multiple keywords in »

Categories: General SEO, WordPress
Tags: ,