Posts by Joost de Valk archive - page 4


Google’s snippets and the length of your meta description

20 December 2017 by Joost de Valk » - 47 Comments

Meta description

You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. »

Category: Content SEO
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Ask Yoast: Emojis and SEO

15 December 2017 by Joost de Valk » - 7 Comments

Ask Yoast: dealing with holiday gift sets after the holidays

With so much of our day-to-day communication happening online these days, the use of emojis, to add some flavor to typed messages, has gone through the roof. They don’t just express emotions, but depict a range of animals, objects, places and so on, as well. The options to express yourself with them are endless! If »

Category: Content SEO
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How to choose the perfect focus keyword

12 December 2017 by Joost de Valk » - 20 Comments

start keyword research case study

Regularly adding quality content to your website in a blog is a very good SEO strategy. Google sees that your website is active because new information is added and you increase the volume of your content. If you have crafted your keyword strategy properly and your content is nicely optimized for the right keywords, adding »

Category: Content SEO
Tags: ,

Ask Yoast: WordPress themes and heading structure

8 December 2017 by Joost de Valk » - 10 Comments

Ask Yoast: dealing with holiday gift sets after the holidays

Headings play an important role in structuring text, whether it’s on paper or online. Since reading from a screen is already quite difficult, you should make sure you make proper use of headings. There’s a hierarchy in heading tags, with <h1> being the most important, and <h6> the least important. This will help both your »

Category: WordPress
Tags: ,

Ask Yoast: Using a TLD as part of your brand?

1 December 2017 by Joost de Valk » - 10 Comments

Ask Yoast: dealing with holiday gift sets after the holidays

Branding plays a vital role in the success of your business. We’ve written about branding several times on this site, for instance, the 5 tips on branding and Low-budget branding for small businesses articles. Your domain name should also be a part of your brand. But should you buy one of those fancy new TLDs »

Category: Technical SEO
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Search and SEO in 2018

25 November 2017 by Joost de Valk » - 22 Comments

SEO_in_2018_FI

2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the »

Categories: Content SEO, Technical SEO
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Ask Yoast: Yoast SEO premium features explained

24 November 2017 by Joost de Valk » - 5 Comments

Ask Yoast: dealing with holiday gift sets after the holidays

As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, »

Categories: Content SEO, Technical SEO
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Ask Yoast: Changing URL structure and rankings

17 November 2017 by Joost de Valk » - 14 Comments

Ask Yoast: dealing with holiday gift sets after the holidays

If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your »

Category: WordPress
Tags: ,

Ask Yoast: Adding testimonials to your site

10 November 2017 by Joost de Valk » - 13 Comments

Ask Yoast: adding testimonials

Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of »

Categories: eCommerce, User eXperience (UX)
Tags: ,

Ask Yoast: How to get sitelinks

3 November 2017 by Joost de Valk » - 6 Comments

Ask Yoast: dealing with holiday gift sets after the holidays

As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking number 1. Sitelinks can help you achieve that. These links appear under the main search result, highlighting subpages of a website. Sitelinks can push down the pages of your »

Category: WordPress
Tag: