Posts by Joost de Valk archive - page 4


Help us test Yoast SEO 7.0

22 February 2018 by Joost de Valk » - 55 Comments

Yoast SEO 7.0

We have got something special for you, but before we release it for real, we need your help testing it: Yoast SEO 7.0. This is one of the biggest releases we have ever done, hence the jump from version 6.3 to 7.0. We’ve greatly simplified the interface, deprecated unused features and combined others into smarter features. »

Categories: Announcements, WordPress
Tag:

Ask Yoast: How to avoid competing with your own pages

16 February 2018 by Joost de Valk » - 16 Comments

category and tag pages

If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up »

Category: Content SEO
Tags: , ,

Ask Yoast: Several link tags on a page

9 February 2018 by Joost de Valk » - 10 Comments

Ask Yoast: technical SEO

HTML <link> elements, also called HTML <link> tags, are bits in the HTML of a website that specify the relation between the current document and an external resource. They look like this: link rel= “…” and can be used for all kinds of things, like importing a stylesheet. SEO related link elements are, for instance, »

Category: Technical SEO
Tag:

hreflang: the ultimate guide

6 February 2018 by Joost de Valk » - 5 Comments

hreflang: the ultimate guide

Ask Yoast: Content on product category pages

2 February 2018 by Joost de Valk » - 16 Comments

Ask Yoast: eCommerce filters

Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you »

Categories: Content SEO, eCommerce
Tags: ,

Ask Yoast: Switching the TLD of your website

26 January 2018 by Joost de Valk » - 11 Comments

Ask Yoast: technical SEO

There could be a reason why you’d want to switch your top-level domain (TLD) at some point. Perhaps you want to use it in your brand name, or maybe you just want something that catches the eye a bit more. But what if your site isn’t performing as well as you thought it would after »

Category: Technical SEO
Tags: ,

Ask Yoast: Finding the best keyword strategy

19 January 2018 by Joost de Valk » - 13 Comments

ask yoast - podcast SEO

Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic »

Category: Content SEO
Tags: ,

Ask Yoast: Changes to your site and the search results

12 January 2018 by Joost de Valk » - 17 Comments

ask yoast: changes visible in search results

Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results, »

Category: Content SEO
Tags: , ,

Ask Yoast: Still minify and concatenate CSS and JS files?

5 January 2018 by Joost de Valk » - 21 Comments

Ask Yoast: technical SEO

To work properly, websites contain multiple CSS and JavaScript files. These must be fetched from the server by the visitors’ computer, to load a webpage fully. In the old standard, HTTP/1, only one request at a time could be handled, so minifying and concatenating multiple files was a good idea. Otherwise, visitors would experience a »

Categories: Technical SEO, WordPress
Tag:

Ask Yoast: Dealing with holiday gift sets after the holidays

29 December 2017 by Joost de Valk » - 7 Comments

category and tag pages

With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or »

Categories: Content SEO, eCommerce
Tags: ,