Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

Read all about Joost or find him on Twitter Linkedin Facebook

Check out posts by Joost

Website Maintenance: 404 error pages

7 August 2015 by Joost de Valk » - 29 Comments

checking and fixing 404 error pages

If your website means anything for your business, you should regularly schedule time to do maintenance on it. This post will be the first of a series on website maintenance. The series is intended as a guide to things you should check while doing maintenance. We start of with the most basic of all: checking for 404 […]

Categories: Analytics, General SEO

Weekly SEO Recap: Google Panda 4.2

24 July 2015 by Joost de Valk » - 13 Comments

Joost's weekly SEO recap

First things first: I type this as I’m getting ready for a holiday, so the next weekly SEO recap will be on August 21st. Luckily, Google released Panda this week, so I can cover it now. And there’s more, including a statement by Google about the new top level domains. Let’s dive in: Google Panda 4.2 Google has »

Category: General SEO

Yoast SEO 2.3

21 July 2015 by Joost de Valk » - 98 Comments


We’ve just released a major release of Yoast SEO, bringing it up to version 2.3. This new version of Yoast SEO helps you optimize your site and keep it optimized. It shows errors straight from Google’s Search Console, and points you at posts that need work. But first of all, we’ve changed the name! WordPress SEO »

Categories: General SEO, WordPress

Weekly SEO Recap: Newsflash!

17 July 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

I’m a bit feisty this week. I apologize upfront. We’ve been doing tons of website reviews after last month’s sale and it had me quite busy. But there’s good news this week if you’re looking for a job as an SEO: here’s your chance! Google is hiring one. SEO’s all over the web had fun with »

Category: General SEO

Weekly SEO Recap: all about Google

10 July 2015 by Joost de Valk » - 4 Comments

Joost's Weekly SEO Recap

It’s all about Google today, sorry, so let’s be quick about it. Luckily, we’re allowed to forget about Yandex now, sorry, bad pun, I know. Let’s get on with it: Is Google’s webmaster communications failing? We’ve “lost” Matt Cutts as a spoke person to the SEO community about a year ago. Some other Googlers have stepped »

Category: General SEO

Weekly SEO Recap: Search landscape changes

3 July 2015 by Joost de Valk » - 5 Comments

Joost's weekly SEO recap

This weeks news has some drastic changes to the search landscape that could mean… Well, anything really. There’s also some smaller news about Google which is worth mentioning, so let’s dive in: Microsoft Bing to power AOL Search AOL Search, while relatively small, is still a thing. Microsoft just signed a deal to power it »

Category: General SEO

Real time content analysis for better SEO

2 July 2015 by Joost de Valk » - 21 Comments


The best way to improve someone’s SEO content writing, is to let him do it, and then give real time feedback. Ever since its first release in 2011, the page analysis functionality in WordPress SEO has always worked when you saved the post. We’re about to change that, and make it real-time. We’ll give you a preview »

Category: Content SEO

Weekly SEO Recap: Google tests & oDesk becomes Upwork

26 June 2015 by Joost de Valk » - 11 Comments

Joost's weekly SEO recap

Coming to you from warm & very sunny Seville, where I’m currently attending WordCamp Europe along with some colleagues, this is another weeks SEO recap! There was some nice news about Google tests that came out this week that I’d love to share with you. Also, a case study on a project I was actually involved in »

Category: General SEO

Facebook author tags & Yoast SEO

24 June 2015 by Joost de Valk » - 19 Comments

Last week, Facebook did a post on their media site about Facebook author tags. Many blogs, including sites we love like SearchEngineJournal, picked it up as though it was the best new thing since sliced bread. It’s not, obviously, mostly because it’s not actually new. You see, Facebook did release their author tags in June, but »

Category: WordPress

Weekly SEO Recap: Google & HTTPS, Bing no longer nice

19 June 2015 by Joost de Valk » - 24 Comments

Joost's weekly SEO recap

An interesting week this one, including an update that seems to have quite a bit of impact. There are also some nice new features in Google Trends, possible labels for slow loading sites and some more annoying news about Bing and keywords. A Google update It wasn’t Panda, it wasn’t Penguin, though both are still “to come”, but »

Category: General SEO