Posts by Joost de Valk archive - page 4


Ask Yoast: stop words in your focus keyword?

13 February 2017 by Joost de Valk » - 3 Comments

Ask Yoast stopwords in focus keywords

If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have »

Category: Content SEO
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Ask Yoast: how to get users to the right subdomain?

10 February 2017 by Joost de Valk » - 2 Comments

Ask Yoast stopwords in focus keywords

As a site owner you want search engines to point people to the most “fitting” language. For instance, if you’re Dutch, you’d rather see the Dutch version than the English version, if a Dutch version is available. But sometimes you might want to switch. For instance, if you’re abroad, you’d want to be able to switch »

Category: Technical SEO
Tag:

Ask Yoast: should I redirect my affiliate links?

6 February 2017 by Joost de Valk » - 1 Comment

Ask Yoast stopwords in focus keywords

There are several reasons for cloaking or redirecting affiliate links. For instance, it’s easier to work with affiliate links when you redirect them, plus you can make them look prettier. But do you know how to cloak affiliate links? We explained how the process works in one of our previous posts. This Ask Yoast is »

Category: Technical SEO
Tags: , , ,

Meta description for search & social

2 February 2017 by Joost de Valk » - 6 Comments

How to create the right meta description

Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that »

Categories: Content SEO, Technical SEO
Tag:

Yoast SEO 4.2 adds another new language: Dutch

31 January 2017 by Joost de Valk » - 6 Comments

Yoast SEO

In our quest to speak more of the world’s languages, we’ve now added our mother tongue: Yoast SEO 4.2 premium supports Dutch in its entirety. Our Dutch users can now use all of our innovative features, like Insights and Internal linking suggestions, in their own language. More languages will follow soon. Insights into more languages »

Categories: Announcements, WordPress
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Ask Yoast: nofollow layered navigation links?

30 January 2017 by Joost de Valk » - 4 Comments

Ask Yoast stopwords in focus keywords

If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user »

Categories: eCommerce, Technical SEO
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How to cloak your affiliate links

24 January 2017 by Joost de Valk » - 11 Comments

cloak affiliate links

We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get »

Category: Technical SEO
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Ask Yoast: Old static website, move to WordPress?

23 January 2017 by Joost de Valk » - 5 Comments

Ask Yoast stopwords in focus keywords

Imagine, you created a website a few years ago. It’s still out there, but you didn’t make any changes or updates ever since. So, your site probably needs a major – SEO – update. If you have a static website, you might consider to move your site to a CMS, like WordPress. What’s the best choice? »

Category: WordPress
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Yoast SEO 4.1: Mobile snippets and German readability

17 January 2017 by Joost de Valk » - 8 Comments

As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full »

Category: Announcements
Tag:

Ask Yoast: security measures new domain

16 January 2017 by Joost de Valk »

Ask Yoast stopwords in focus keywords

There are several reasons to move your website to a new domain. Maybe you’ve gained access to a much stronger domain. Perhaps you’re changing direction or you’re rebranding. Or you’d like to start over with a new name and a new site. Assuming you have a good reason for moving your site to a new »

Categories: Technical SEO, WordPress
Tags: ,