Latest Posts

WordPress SEO Security release

This morning we released an update to our WordPress SEO plugin (both free and premium) that fixes a security issue. A bit more details follow below, but the short version of this post is simple: update. Now. Although you might find your WordPress install has already updated for you. What did we fix? We fixed a…

YoastCon: 5 year anniversary conference

This year in May Yoast will turn 5 years old. In May 2010 I founded Yoast. Now, almost 5 years later, we have 21 employees and we’re still growing! To celebrate our anniversary and our continued growth we’re hosting a conference: YoastCon! YoastCon will be a day full of great speakers, all speaking on what Yoast stands for: website optimization.…

rel=canonical • What it is and how (not) to use it

In February 2009, six years to the day from when this is published, Google, Bing and Yahoo! introduced the rel=canonical link element (Matt’s post is probably the easiest reading). While the idea is simple, the specifics of how to use it turn out to be complex. The basic premise is: if you have several similar…

WordPress robots.txt Example

The robots.txt file is a very powerful file if you’re working on a site’s SEO, but one that also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed a lot in how…

Our second eBook: Content SEO

After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke…

Local SEO strategy tips from Kristopher Jones

Two weeks ago, we asked our Facebook audience to post a question for Kristopher Jones about local SEO as a strategy. Kristopher is (among many other things) the founder of lseo.com, a local search engine optimization solution for businesses that we really like. We chose the best five and got some interesting answers from Kris we’d like to share…

Public betas for our plugins

Over the last few months we’ve been working hard on improving how we build and test our plugins. We’re writing more and more unit tests and are trying to prevent issues from popping up. There’s one recurring issue though: we can’t test everything. Hosting environments vary so much that we have decided to do more public…

The 2014 Yoast year in review

In 2014 Yoast once again grew exponentially. I thought it’d be fun to highlight some of the things that happened and show what we’ve been working on that might have been somewhat hidden. User base Our WordPress SEO plugin is now used by approximately 4 million users worldwide, with our Google Analytics plugin following with…

Google Analytics by Yoast gets Dashboards

Today we released quite a big upgrade to our Google Analytics plugin, for both free and premium users. We’ve built a dashboards feature that shows you some top of the line stats for your site, and if you’re a premium customer, provides high-quality reports on the custom dimensions included in it. Basic reports The first ones…

Black Friday through Cyber Monday promotion

First of all, I hope all our American friends enjoyed Thanksgiving. We’re thankful for our loyal readers and customers from everywhere in the world. You’ve helped grow this company at an incredible rate, so we wanted to make you a nice offer today. From today through till Monday we’ll offer you two very specific bundles: Yoast…