Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Searching Without Result

1 October 2009 by Joost de Valk » - 25 Comments

Justin Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, e-commerce website or your blog) is vital to get a glimpse of what your visitors are looking for but can’t find on your website. Beneath you will find more […]

Category: Analytics

Press This with Aaron Brazell

23 September 2009 by Joost de Valk » - 5 Comments

Last nights Press This featured a very pleasant conversation with Aaron Brazell, also known as Technosailor, the author of the upcoming WordPress Bible. We discussed a lot of things, as usual, and as I promised in the comments on my previous Press This update, I’ve kept more notes so I can do this post and »

Category: WordPress

Press This updates

16 September 2009 by Joost de Valk » - 18 Comments

So since I haven’t gone as far as adding the Press This podcast straight into my feed (I think I will though, if you have a problem with that, I’d love for you to let me know in the comments), I wanted to give you an update here on the recent shows. There have been »

Category: WordPress

Sociable gets a new home

14 September 2009 by Joost de Valk » - 34 Comments

Over the last few months I’ve been doing a lot of work on my plugins. I’ve found out that with each new release, they get more users, which is good, and get more time demanding, which is unfortunate. Now with OrangeValley going so well, and the things we have planned there, as well as my »

Category: WordPress

Think Visibility II was a blast

14 September 2009 by Joost de Valk » - 8 Comments

Think Visibility by sk8geek So I’m starting to wake up from Think Visibility, after flying back yesterday to dive straight into a family party. I can honestly say it was very cool, my presentation went quite well I think, judging by the average of the reactions. Julian’s presentation after mine was very interesting as it »

Category: General SEO

Newspaper SEO at Think Visibility

12 September 2009 by Joost de Valk » - 13 Comments

Julian Sambles from the Telegraph is up on stage here talking about Newspaper SEO. I’ve had a bit of email conversation with Julian before when he wrote an article in the Telegraph about the Queen’s new website, and I know that he knows his stuff. Hearing him talk about how they’re optimizing the Telegraph, and »

Category: General SEO

My presentation at Think Visibility

12 September 2009 by Joost de Valk » - 5 Comments

Here are the slides from my presentation here at Think Visibility. As I talk a lot more than I type on my slides this might not always make sense to you if you weren’t there, but feel free to follow all the links and check it all out!

Category: WordPress

Travel gear…

11 September 2009 by Joost de Valk » - 7 Comments

So I’m on Schiphol Airport, on my way to Think Visibility in Leeds, UK, and I found that there are no power outlets here. Good thing I brought an external battery for my Macbook Pro… When I plugged it in I thought this would be a great time to write a bit about the new »

Category: Announcements


27 August 2009 by Joost de Valk » - 15 Comments

In about 2 weeks (on september 12th) I’ll be keynoting the ThinkVisibility conference in Leeds, talking about WordPress, blogging, SEO, online marketing and more. If you’re in the area, or even if you’re not, ThinkVisibility looks like an awesome conference, with speakers and panelists like Judith Lewis, Patrick Altoft, Chris Garrett, to name but a »

Category: General SEO

Gravity Forms on Press This

26 August 2009 by Joost de Valk » - 31 Comments

Last night, Carl Hancock of Gravity Forms was my guest on the 3rd episode of Press This. We discussed what this awesome new plugin does, how they went about developing it and a whole lot more. If you’re interested, listen to the show, or read the transcript. I wanted to talk a bit more about »

Category: WordPress