Posts by Joost de Valk archive - page 2


Ask Yoast: Facebook or Adwords advertising?

8 July 2016 by Joost de Valk » - 4 Comments

Ask Yoast links to pdf files

If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who […]

Categories: eCommerce, Social Media
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Google maps API changes

7 July 2016 by Joost de Valk » - 4 Comments

Local_SEO_plugin_FI

Google has recently announced some changes to their Google Maps API. More specifically they have changed for which functionality in Google Maps they require API keys. This has a profound effect on our Local SEO plugin as that plugin allows you to easily embed maps with directions and/or store locator functionality. Unfortunately, Google made some »

Category: WordPress
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Crawl budget optimization

5 July 2016 by Joost de Valk » - 3 Comments

crawl budget

Google doesn’t always spider every page on a site instantly. In fact, sometimes it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it becomes time to optimize your crawl budget. Crawl budget is the time Google has in a given »

Category: Technical SEO
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Help center in Yoast SEO

17 June 2016 by Joost de Valk » - 12 Comments

Yoast_SEO_3.0_empty

In Yoast SEO 3.2 we added a new feature called the help center. The help center is meant to help you figure out all the settings in Yoast SEO. To do that it contains a ton of training videos. In Yoast SEO 3.3, which we released this week, we added knowledge base search to this »

Category: WordPress
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Yoast SEO 3.3: content analysis

14 June 2016 by Joost de Valk » - 67 Comments

Yoast SEO 3.3

Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center »

Categories: Announcements, Content SEO, WordPress
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Ask Yoast: www and duplicate content

3 June 2016 by Joost de Valk » - 6 Comments

Ask Yoast links to pdf files

If content on different urls is the same, search engines don’t know which url to show in the search results. We call this a duplicate content issue. And it can hurt your rankings! Unfortunately it happens more often than you’d think. Did you, for instance, ever think about the consequences of www or non www versions »

Categories: Content SEO, Technical SEO
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Ask Yoast: can backlinks from one site hurt my rankings?

27 May 2016 by Joost de Valk » - 1 Comment

Ask Yoast links to pdf files

Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots of links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you therefore be penalized? In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta »

Category: Social Media
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Crafting good titles for SEO

25 May 2016 by Joost de Valk » - 5 Comments

crafting good titles

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. This »

Category: Content SEO
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robots.txt: the ultimate guide

17 May 2016 by Joost de Valk » - 5 Comments

noindex a post with meta robots noindex

The robots.txt file is one of the primary ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers. There are some extra rules that are used by a few search engines which can be useful too. This guide covers all »

Category: Technical SEO
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Ask Yoast: should I never buy links?

13 May 2016 by Joost de Valk » - 5 Comments

Ask Yoast links to pdf files

We understand that, at times, you might be tempted to buy links. Who doesn’t want to start ranking quickly? And, would it really harm your site, even if it’s from a “trustworthy” link selling site? Watch this video and know why you should never buy links! Why you should never buy links Can’t watch the »

Category: Technical SEO
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