Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

Read all about Joost de Valk or find him on Twitter Linkedin Facebook

Check out posts by Joost

Weekly SEO Recap: Panda U-Turns and new Bing tools

11 September 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

New iPhones! Search news? Oh right… So… About that search news. Panda’s making U-turns, Yandex penalizing sites for selling links, Bing offering new keyword tools and more! What happened to Panda? Google announced a Panda 4.2 update that’d “very slowly” roll out a while back, we covered that. It seems as though, according to this post by […]

Category: General SEO

Yoast SEO… for Drupal

9 September 2015 by Joost de Valk » - 28 Comments


Today I’m proud to announce the first step in Yoast SEO going cross-platform. We’ll release the first version of Yoast SEO for Drupal on September 23, 2015. This brings the core functionality of Yoast SEO to the users of Drupal 7. This core functionality includes management and optimization of content and meta data (like titles and »

Category: General SEO

Weekly SEO Recap: app interstitials, snippets & knowledge panel

4 September 2015 by Joost de Valk » - 15 Comments

Joost's Weekly SEO Recap

Next to Google getting a new logo, there was also actual news this week. Like… Google increased the height of its search box. Yes, really. Shocking, right? There’s more: Do you have app interstitials? Drop them. If you run a site that has an app interstitial, a popup asking the user to install your iPhone / Android »

Category: General SEO

Weekly SEO Recap: Alphabet, CTR and Local

28 August 2015 by Joost de Valk » - 9 Comments

Joost's weekly SEO recap

Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google »

Category: General SEO

Yoast SEO: announcing breaking API Changes

26 August 2015 by Joost de Valk » - 13 Comments

As we announced a while back, we’re working on real time content analysis functionality for Yoast SEO. While we wanted to preserve backwards compatibility, we’ve come to the conclusion that we won’t be able to for some filters. This means that some themes and plugins, who integrate with our page analysis functionality, will need to be updated. We »

Website Maintenance: 404 error pages

7 August 2015 by Joost de Valk » - 29 Comments

checking and fixing 404 error pages

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. If your website means anything for your business, you should regularly schedule time to do maintenance on it. This post will be the first of a series on website »

Categories: Analytics, General SEO

Weekly SEO Recap: Google Panda 4.2

24 July 2015 by Joost de Valk » - 13 Comments

Joost's weekly SEO recap

First things first: I type this as I’m getting ready for a holiday, so the next weekly SEO recap will be on August 21st. Luckily, Google released Panda this week, so I can cover it now. And there’s more, including a statement by Google about the new top level domains. Let’s dive in: Google Panda 4.2 Google has »

Category: General SEO

Yoast SEO 2.3

21 July 2015 by Joost de Valk » - 98 Comments


We’ve just released a major release of Yoast SEO, bringing it up to version 2.3. This new version of Yoast SEO helps you optimize your site and keep it optimized. It shows errors straight from Google’s Search Console, and points you at posts that need work. But first of all, we’ve changed the name! WordPress SEO »

Categories: General SEO, WordPress

Weekly SEO Recap: Newsflash!

17 July 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

I’m a bit feisty this week. I apologize upfront. We’ve been doing tons of website reviews after last month’s sale and it had me quite busy. But there’s good news this week if you’re looking for a job as an SEO: here’s your chance! Google is hiring one. SEO’s all over the web had fun with »

Category: General SEO

Weekly SEO Recap: all about Google

10 July 2015 by Joost de Valk » - 4 Comments

Joost's Weekly SEO Recap

It’s all about Google today, sorry, so let’s be quick about it. Luckily, we’re allowed to forget about Yandex now, sorry, bad pun, I know. Let’s get on with it: Is Google’s webmaster communications failing? We’ve “lost” Matt Cutts as a spoke person to the SEO community about a year ago. Some other Googlers have stepped »

Category: General SEO