Posts by Joost de Valk archive - page 2


Google’s Medic update, and how to deal with it

22 August 2018 by Joost de Valk » - 20 Comments

Dealing with Google updates

In the week of August 1st Google rolled out a “broad core algorithm update.” This update has been dubbed the “Medic update” online. We know it was that because they said so on Twitter. There was quite a bit of buzz around this update. Some sites “won”, others “lost”, which is logical because, in the »

Category: Content SEO
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Ask Yoast: Workaround to create category page

17 August 2018 by Joost de Valk » - 5 Comments

ask yoast: WordPress

It can be quite a search to find the perfect WordPress theme. One that has a design you like, is nice and fast, and has all the functionalities you need. So, imagine you’ve finally found a theme you like, that answers all your needs, only to realise you’re not happy with the way it generates »

Categories: Content SEO, WordPress
Tags: , ,

Ask Yoast: Hreflang for sites with different domains

9 August 2018 by Joost de Valk » - 5 Comments

Ask Yoast: technical SEO

If you have two very similar sites in two different languages, you may wonder whether you need to implement hreflang. Will Google recognize both sites as ‘stand-alone’ websites, and is that what you want? While translated content isn’t considered duplicate content, it may still be worth your while to actively point users to the right »

Category: Technical SEO
Tags: ,

Ask Yoast: How to create an FAQ page?

3 August 2018 by Joost de Valk » - 13 Comments

Ask Yoast: content SEO

A page that is commonly found on all kinds of websites, is the FAQ (frequently asked questions) page. Commonly asked questions or remarks from customers/visitors are addressed on this page. When you visit a site looking for an answer to a specific question, the FAQ page is probably one of the first pages you’ll check. »

Category: Content SEO
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Content maintenance for SEO: research, merge & redirect

30 July 2018 by Joost de Valk » - 24 Comments

Keyword cannibalization

As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even if you’ve always categorized it well, your content might be competing with itself: you’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date, and »

Category: Content SEO
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Ask Yoast: How to update images without losing rankings?

27 July 2018 by Joost de Valk » - 10 Comments

Ask Yoast: content SEO

Updating ‘big’ things on your site can have quite an impact. You may well be facing (slightly) lower rankings or traffic for a while after changing things like your URL structure, or switching to a different TLD, for example. Sometimes, there’s little you can do to avoid that, other than properly implementing the changes and »

Category: Content SEO
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Ask Yoast: Nofollow tags for Amazon affiliate links

20 July 2018 by Joost de Valk » - 3 Comments

Ask Yoast: technical SEO

When you add a nofollow tag to a link on your site, you’re basically telling search engines that they shouldn’t count your backlink when ranking that page. Doing this helps you avoid leaking link value to pages that may not be trustworthy, or, in case of affiliate marketing, to your advertiser’s website. But what if »

Category: Technical SEO
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Noindex a post in WordPress, the easy way!

16 July 2018 by Joost de Valk » - 12 Comments

noindex a post with meta robots noindex

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show it in their results. Here, we’ll explain how easy this »

Categories: Technical SEO, WordPress
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Ask Yoast: Geotargeting and SEO

13 July 2018 by Joost de Valk » - 11 Comments

Ask Yoast: content SEO

Geotargeting is when you serve a user content, based on their location. There are several ways to determine where a user is located, for example by checking IP-address, device ID or even using GPS. It can be beneficial to present your user content that’s customized for their locale, for instance using familiar imagery. Still, it »

Category: Content SEO
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rel=canonical: the ultimate guide

11 July 2018 by Joost de Valk » - 20 Comments

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