Latest Posts

Link building, SEO & branding

If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry…

Should we move to an all HTTPS web?

There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so…

A major update to our Local SEO plugin

Today we’re releasing a major update to our Local SEO plugin, bringing it to version 1.2. This new version has functionality that quite a few of you requested, most important of them is a new store locator option. Store locator When you’re a brand that’s sold in several stores throughout a country, continent or even…

Yoast is looking for a senior WordPress developer

Update 29-11: we’ve found a developer, @cagenl, he’ll be starting January 1st.  We’re growing at Yoast, our plugins are doing extremely well and we’ve got lots more in the works. What’s becoming clear though is that we are in dire need of an addition to our team: we need a senior WordPress developer. So, if…

RSS feeds in the age of Panda and Penguin

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less…

Checkout field validation tips and tricks

Our previous post discussed what we did to improve our checkout page. In this post I’ll share with you some of the technical work we did in that process and mostly: the libraries and techniques we used for checkout field validation. We’ve tried several libraries in the process but settled on these as they were…

Why you should not use autocomplete

Several updates to this post below! Today at Pubcon Matt Cutts of Google once again promoted the use of autocomplete-type, a new property for web forms that works in Chrome (and possibly other browsers, I haven’t checked). Google first introduced it back in January 2012 in this post. I wanted to do this quick post…

Why you should avoid HostGator

Today I got a tweet from a user of WordPress SEO who had their site disabled by HostGator, without any prior notice. They said that while they had a cache plugin running, their caching wasn’t working, and HostGator blamed it on two plugins, our own WordPress SEO plugin and WordFence. Why would these plugins prevent caching? They…

The honest Truth about Plugin Testing

After my post about content analysis with the WordPress SEO plugin, which covered the recent updates to that plugin, I got some comments that we should test better, especially because the commenter had issues with a certain slider plugin. I laughed when I read that comment, but then it dawned on me that most in…

New license options

In response to a growing demand from people who wanted “bigger” licenses, we’ve added a couple of license options for our plugins. All of them now have a 50 site and a 100 site license option too, at a discount. We’ve also added a Complete SEO bundle that contains our Premium SEO, Local SEO, Video SEO,…