Posts by Joost de Valk archive - page 2


Ask Yoast: Avoiding duplicate content for multi-regional sites

27 October 2017 by Joost de Valk » - 2 Comments

Ask Yoast: post type 'media' set to noindex in Yoast SEO

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. For example: if you translate your existing content into a different language, it isn’t »

Category: Technical SEO
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X-Redirect-By header: a standard proposal

27 October 2017 by Joost de Valk » - 2 Comments

which redirect - delete a page

Redirects, and in particular redirect loops, can be incredibly hard to troubleshoot. We have a solution for that, called an X-Redirect-By header. It’s a simple addition that allows us to find which piece of code is responsible for doing a particular redirect. Yoast SEO already does this and we think every other system in the world »

Category:

Ask Yoast: Lower rankings without HTTPS?

20 October 2017 by Joost de Valk » - 20 Comments

Ask Yoast: post type 'media' set to noindex in Yoast SEO

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal. »

Category: Technical SEO
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Ask Yoast: Having a privacy page and SEO

13 October 2017 by Joost de Valk » - 6 Comments

privacy page and SEO

There are several kinds of pages that you’ll expect to find on most websites: a home page, a contact page or an about page, for example. In this Ask Yoast, I’m going to discuss another type of page: the privacy page. This is a page where you put your privacy policy, which allows your visitors »

Category: Content SEO
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Closing a spider trap: fix crawl inefficiencies

12 October 2017 by Joost de Valk » - 4 Comments

spider traps

We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix »

Category: Technical SEO
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An alternative approach to Gutenberg

3 October 2017 by Joost de Valk » - 74 Comments

There’s a lot of discussion in the WordPress world right now about a new editing experience that’s in the making. It’s called Gutenberg. While some of that discussion is technical, every user that uses WordPress regularly should be aware of what’s coming. At Yoast, we are quite excited about the concept of Gutenberg. We think »

Category: WordPress
Tag:

Ask Yoast: Www or no www?

2 October 2017 by Joost de Valk » - 14 Comments

Ask Yoast: www or no www?

If you own a website, you have probably, at some point, thought about your preferred URL. Perhaps you chose between www.yoursite.com and yoursite.com straight away and never thought about it again. Or maybe you switched to or from www at one point. While in the early days of the internet www was the norm, these »

Category: Technical SEO
Tag:

How to properly delete a page from your site

16 September 2017 by Joost de Valk » - 3 Comments

how to delete pages properly

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be »

Category: Technical SEO
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Ask Yoast: Breadcrumbs for products in multiple categories

1 September 2017 by Joost de Valk » - 1 Comment

Ask Yoast: Breadcrumbs for products in multiple categories

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll »

Category: Technical SEO
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Ask Yoast: Which eCommerce plugin do you recommend?

21 August 2017 by Joost de Valk » - 1 Comment

No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin »

Category: eCommerce
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