Posts by Joost de Valk


Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Weekly SEO recap: Happy new year!

8 January 2016 by Joost de Valk » - 5 Comments

Joost's SEO recap

First of all, a happy new year to you all! This is the first weekly recap of 2016 and the first weekly recap of the last 3 weeks so we have a few weeks of news to cover. Luckily, we weren’t the only ones taking it slow, so it’s about a normal week’s worth of […]

Category: General SEO

Yoast Vlog: Google Hummingbird explained

6 January 2016 by Joost de Valk » - 4 Comments

Google Hummingbird explained

In August 2013 Google rolled out the Hummingbird update. Unlike most other updates this wasn’t just a change to the algorithm; it was more like a replacement óf the algorithm. Why this big change? It’s closely related to Google’s vision of the ‘perfect search engine’, that Larry Page once described as “understands exactly what you »

Category: General SEO

12 days of Christmas: read our best posts of 2015!

24 December 2015 by Joost de Valk » - 6 Comments

Christmas_reposts_FI

We’re quite sure you’ve already noticed our excitement about the upcoming holidays: after our review sale we now have an awesome Academy sale! That’s because we think these holidays are the perfect time to teach yourself all there is to know about optimizing websites! The holidays are also a great moment to count your blessings »

Category: Announcements

Ask Yoast: how to clean up old blog posts

23 December 2015 by Joost de Valk » - 5 Comments

Ask Yoast how to clean up old blog posts

It’s important to clean up the content of your site and blog regularly. If you’ve been blogging for a while and the amount of content on your blog has grown substantially, it can be quite an overwhelming task though. At ask@yoast.com we received a question from Ben Anderson about a good process for a spring cleaning of a large blog »

Category: Content SEO

Weekly SEO recap: Let’s disambiguate!

18 December 2015 by Joost de Valk » - 3 Comments

Joost's weekly SEO Recap

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic »

Category: General SEO

Why you should buy Yoast SEO Premium

17 December 2015 by Joost de Valk » - 18 Comments

Yoast SEO Premium

One of the questions people ask us sometimes is “Why should I buy Yoast SEO Premium when Yoast SEO free is so awesome already?”. Well, we’re glad you asked! Let me explain the two most important features you’ll get when you buy Yoast SEO Premium. I’ll discuss both the redirects module and the multiple focus keywords functionality below. »

Category: WordPress

Yoast Vlog: Mobilegeddon

15 December 2015 by Joost de Valk »

Vlog_Template

On April 22, 2015 “Mobilegeddon” took place. This update to Google’s search algorithm would favor mobile-friendly sites over other sites. So, when searching from a mobile device, sites optimized for mobile would rank higher. Developers and SEOs named it Mobilegeddon, because they thought it would really disrupt the mobile SEO landscape. But did it? In this video I explain what »

Category: General SEO

Weekly SEO recap: don’t disavow the money!

11 December 2015 by Joost de Valk » - 3 Comments

Joost's weekly SEO Recap

This week was low on big news, and high on small tiny interesting tidbits, just how I personally like it most. The reason I like that most is that those tiny tidbits usually show you more about how Google and / or other search engines work than the big flashy news items. Let’s dive right »

Category: General SEO

Yoast SEO Import & Export features

10 December 2015 by Joost de Valk » - 3 Comments

Import and export in the Yoast SEO plugin

When you’re a web developer or SEO, working with many clients, you probably have a set of settings for Yoast SEO for WordPress that you prefer. You might have a default title template for instance, default XML sitemap settings, etc. This post will teach you how to easily apply those settings to a site quickly using »

Category: WordPress

Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk » - 7 Comments

Vlog_Ask_Yoast_300_words

Writing at least 300 words for one page is not always easy. We advise to do so, since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza »

Category: Content SEO