Posts by Joost de Valk archive - page 2


robots.txt: the ultimate guide

17 May 2016 by Joost de Valk » - 5 Comments

robots.txt

The robots.txt file is one of the primary ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers. There are some extra rules that are used by a few search engines which can be useful too. This guide covers all […]

Category: Technical SEO
Tag:

Ask Yoast: should I never buy links?

13 May 2016 by Joost de Valk » - 5 Comments

Ask Yoast your SEO question

We understand that, at times, you might be tempted to buy links. Who doesn’t want to start ranking quickly? And, would it really harm your site, even if it’s from a “trustworthy” link selling site? Watch this video and know why you should never buy links! Why you should never buy links Can’t watch the »

Category: Technical SEO
Tags: ,

rel=canonical: the ultimate guide

10 May 2016 by Joost de Valk » - 38 Comments

canonical urls as a solution for duplicate content

A canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Sometimes you have products or content that is accessible under multiple URLs, or even on multiple websites. Using a canonical URL (an HTML link tag with attribute rel=canonical) these can exist without harming your rankings. What »

Categories: Content SEO, Technical SEO
Tags: ,

How to choose the perfect focus keyword

3 May 2016 by Joost de Valk » - 29 Comments

Focus_keyword_FI

Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the »

Category: Content SEO
Tags: ,

Social Previews in Yoast SEO Premium

3 May 2016 by Joost de Valk » - 8 Comments

Social previews in Yoast SEO Premium

In Yoast SEO Premium 3.2, we introduced social previews. It works much like the snippet preview people have come so used to. As the snippet preview does for search rankings, we think social previews will improve your social workflow. Which picture will Facebook pick? When you publish a post and you haven’t specifically selected a Facebook image »

Category: Social Media
Tags: , , ,

WordPress robots.txt example for great SEO

26 April 2016 by Joost de Valk » - 36 Comments

robots.txt

The robots.txt file is a very powerful file if you’re working on a site’s SEO. At the same time, it also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed »

Categories: Technical SEO, WordPress
Tags: , ,

Yoast SEO: hidden features

22 April 2016 by Joost de Valk » - 16 Comments

Hidden features of Yoast SEO

There are many choices on how to optimize your site. When we develop our Yoast SEO plugin we don’t translate all these choices into settings. In fact, we try to make as few settings as possible! If we think something should always be on, it’s on. We call these features ‘hidden features’, because as a user you’re not necessarily aware of »

Category: WordPress
Tags: ,

Yoast SEO 3.2

20 April 2016 by Joost de Valk » - 68 Comments

Software_Yoast_FI

Today we’ve pushed out Yoast SEO 3.2. This release’s most notable feature is the addition of a help center to every settings page. You’ll remember we released tutorial videos a while back. These videos are now available right where you’d need them: on the tab that each video discusses. Other changes include accessibility improvements and tons of »

Category: WordPress
Tag:

Ask Yoast: page tabs and SEO

18 April 2016 by Joost de Valk » - 3 Comments

Ask Yoast your SEO question

Welcome to another Ask Yoast! This time we’ll take a question from Gary Cannon (Home España). He asks: “What’s your opinion on SEO and using page tabs? Should each tab have an SEO text or just the first tab?” Should you really use tabs? Check out our video or read the answer below! Ask Yoast transcript Well, in »

Category: Technical SEO
Tag:

A new home for our Google Analytics plugins

14 April 2016 by Joost de Valk » - 66 Comments

Google Analytis by Yoast becomes Monster Insights

Today we’re announcing that our Analytics plugins are getting a new home on MonsterInsights.com. One of the “problems” of a quickly growing business is that you have to choose what to focus on. We’ve made that choice: we’ll focus on building best in class SEO products, from plugins to reviews, eBooks and training programs. We’re very »

Categories: Analytics, Announcements
Tag: