Latest Posts

WordPress SEO 2.1: release notes

As we don’t want to drown these release notes in the bigger security news, we’ve made it into a separate post. WordPress SEO 2.1 (both free and premium have the same version number now) contains a series of bugfixes but also some enhancements I’d like to highlight in this post. These changes come on top of…

Security updates for our GA and SEO plugins & many others

In this post, we’re announcing a security update to both our SEO plugin and our Google Analytics plugin. Chances are, a few of the other plugins you use are affected too. Read on below if you’re interested in the how and why, but make sure you go into your WordPress admin and update. Don’t just update our plugins, update all of…

Changing URLs in search results

Yesterday Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our WordPress SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website name…

Yoast joins CrowdFavorite!

Update: look at the date above and draw your conclusions :) This is the year that Yoast turns 5 years old. A natural time to reflect upon how the company is doing and what it should and should not be doing and what we want for the future. Today we’re proud to announce that we’ve…

WordPress SEO 2.0: focus on what matters

We’re proud to announce the availability of WordPress SEO 2.0. This release adds new features for Google’s Knowledge Graph and improves the design, layout & usability of the WordPress SEO plugins admin screens in many ways. Google Knowledge Graph Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search…

GA plugin security update & more

It’s been quite the week here at Yoast. Our release of a security update to WordPress SEO was followed by several other major plugins uncovering similar issues and a renewed interest among security researchers into big WordPress plugins. Turns out we had another issue to patch, so today we released an update to our Google Analytics…

WordPress SEO Security release

This morning we released an update to our WordPress SEO plugin (both free and premium) that fixes a security issue. A bit more details follow below, but the short version of this post is simple: update. Now. Although you might find your WordPress install has already updated for you. What did we fix? We fixed a…

YoastCon: 5 year anniversary conference

This year in May Yoast will turn 5 years old. In May 2010 I founded Yoast. Now, almost 5 years later, we have 21 employees and we’re still growing! To celebrate our anniversary and our continued growth we’re hosting a conference: YoastCon! YoastCon will be a day full of great speakers, all speaking on what Yoast stands for: website optimization.…

rel=canonical • What it is and how (not) to use it

In February 2009, six years to the day from when this is published, Google, Bing and Yahoo! introduced the rel=canonical link element (Matt’s post is probably the easiest reading). While the idea is simple, the specifics of how to use it turn out to be complex. The basic premise is: if you have several similar…

WordPress robots.txt Example

The robots.txt file is a very powerful file if you’re working on a site’s SEO, but one that also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed a lot in how…