Posts by Joost de Valk archive - page 11


YoastCon: 5 year anniversary conference

5 March 2015 by Joost de Valk » - 9 Comments

This year in May Yoast will turn 5 years old. In May 2010 I founded Yoast. Now, almost 5 years later, we have 21 employees and we’re still growing! To celebrate our anniversary and our continued growth we’re hosting a conference: YoastCon! YoastCon will be a day full of great speakers, all speaking on what Yoast stands for: website optimization. […]

Category: Announcements
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rel=canonical: the ultimate guide

12 February 2015 by Joost de Valk » - 28 Comments

canonical urls as a solution for duplicate content

The canonical URL allows you to tell search  engines that certain similar URLs are actually one and the same. Sometimes you have products or content that is accessible under multiple URLs, or even on multiple websites. Using rel=canonical you can have this without harming your rankings. What is the canonical link element? The rel=canonical element, »

Categories: Content SEO, General SEO
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Our second eBook: Content SEO

3 February 2015 by Joost de Valk » - 32 Comments

Content SEO eBook

After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke »

Category: Content SEO
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Local SEO strategy tips from Kristopher Jones

22 January 2015 by Joost de Valk » - 37 Comments

Two weeks ago, we asked our Facebook audience to post a question for Kristopher Jones about local SEO as a strategy. Kristopher is (among many other things) the founder of lseo.com, a local search engine optimization solution for businesses that we really like. We chose the best five and got some interesting answers from Kris we’d like to share »

Category: General SEO
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Public betas for our plugins

15 January 2015 by Joost de Valk » - 18 Comments

public betas for our plugins

Over the last few months we’ve been working hard on improving how we build and test our plugins. We’re writing more and more unit tests and are trying to prevent issues from popping up. There’s one recurring issue though: we can’t test everything. Hosting environments vary so much that we have decided to do more public »

Category: WordPress
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The 2014 Yoast year in review

24 December 2014 by Joost de Valk » - 22 Comments

In 2014 Yoast once again grew exponentially. I thought it’d be fun to highlight some of the things that happened and show what we’ve been working on that might have been somewhat hidden. User base Our WordPress SEO plugin is now used by approximately 4 million users worldwide, with our Google Analytics plugin following with »

Category: WordPress
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Google Analytics by Yoast gets Dashboards

9 December 2014 by Joost de Valk » - 60 Comments

yoast-session-dashboard

Today we released quite a big upgrade to our Google Analytics plugin, for both free and premium users. We’ve built a dashboards feature that shows you some top of the line stats for your site, and if you’re a premium customer, provides high-quality reports on the custom dimensions included in it. Basic reports The first ones »

Categories: Analytics, WordPress
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New eBook: optimize your website

13 November 2014 by Joost de Valk » - 11 Comments

Optimize your Website cover

Just about 2 months ago we released our eBook optimize your WordPress site. It’s been sold over 5,000 times now, which makes us very proud. We have received a lot of positive feedback in that time encouraging us to do more eBooks. There was one question that kept popping up though: do you have a »

Category: General SEO
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How to choose the perfect focus keyword

11 November 2014 by Joost de Valk » - 29 Comments

Choose_keyword_FI

Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the »

Category: Content SEO
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Branding & your keyword strategy

31 October 2014 by Joost de Valk » - 13 Comments

Branding_keyword_strategy_FI

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of »

Category: Content SEO
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