Posts by Jesse van de Hulsbeek

Jesse van de Hulsbeek

Jesse van de Hulsbeek is the Yoast Academy lead. As a former teacher, he is working on optimizing the didactic methods of the Yoast Academy courses. He is also responsible for creating and maintaining new courses.

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Get ready for our new Keyword research training!

Get ready for our new Keyword research training!

Yoast Academy proudly announces the newest addition to its SEO training catalog: the Keyword research training, coming August 23rd! In this online training, you will learn about the first and most important step in SEO: keyword research. Before you start writing your website’s content, you need to think about which search terms you want to »

Category: Announcements
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Basic SEO training / SEO for beginners: What’s the difference?

New Basic SEO training

Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners training also cover the basics? Why should you pay for access to the Basic SEO »

Categories: Announcements, SEO basics
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New Basic SEO training: Up your all-around SEO skills today!

New Basic SEO training

Today, Yoast Academy is proud to release an all-new SEO course: Basic SEO. If you want to learn how to make your site rank high in Google, there’s no way around it: Take our Basic SEO training and start working seriously on your SEO. It teaches you exactly how to tackle the key aspects of »

Categories: Announcements, SEO basics
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Creating SEO courses at Yoast – Interview by LearnDash

In November 2017, Yoast Academy took a big leap forward. Switching to a different Learning Management system, called LearnDash, was a key factor in this. Leading up to the release of our free SEO for beginners course, Justin from LearnDash and I decided to take twenty minutes to really dive into the Academy and discuss the »

Category: Announcements
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Free SEO for beginners course now available!

Free SEO for beginners training

Would you like to learn more about SEO? Do you want to learn from world-renowned experts? But can’t justify spending a lot of money on a training just yet? At Yoast, we understand that. And we want to help. That’s why today, we are releasing our first free course: SEO for beginners!   What will I »

Categories: Announcements, SEO basics
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Yoast SEO for WordPress plugin training: Better than ever & reduced in price!

yoast seo for wordpress training

If you want to use the Yoast SEO for WordPress plugin to its full potential, you obviously need to know exactly what it can and can’t do. The release of Yoast SEO 7.0 at the beginning of March introduced many changes to the Yoast SEO plugin. Because of all these changes, we’ve decided to completely »

Category: Announcements
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SEO copywriting for multilingual and multi-regional sites

7 February 2018 by Jesse van de Hulsbeek » - 12 Comments

keyword density

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why »

Category: Content SEO
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“Yoast SEO hates my writing style!”

29 January 2018 by Jesse van de Hulsbeek » - 56 Comments

yoast seo hates my writing style

This is just one of the many misconceptions about the Yoast SEO readability feedback we’re happy to set straight. We’ve often been telling you to go chase those green bullets – or green lights as some are calling them. The bullets are a key part of the Yoast SEO plugin. The Yoast SEO bullets serve to »

Category: Content SEO
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Why you should actively avoid the passive voice

7 November 2017 by Jesse van de Hulsbeek » - 35 Comments

avoid the passive voice

Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. »

Category: Content SEO
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