Posts by Jesse van de Hulsbeek

Jesse van de Hulsbeek

Jesse van de Hulsbeek is the Yoast Academy lead. He creates SEO training courses and works on the Academy's didactic methods.

Read all about Jesse »


Yoast Academy: Teach yourself SEO

18 September 2018 by Jesse van de Hulsbeek » - 10 Comments

Yoast Academy

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off »

Categories: Announcements, Content SEO, Technical SEO
Tag:

Four ways you could benefit from a Yoast SEO training certification

3 September 2018 by Jesse van de Hulsbeek » - 4 Comments

SEO certification

Once you finish a Yoast Academy SEO training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. In this way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is SEO training certification, really? Does it »

Category: SEO basics
Tag:

Basic SEO training / SEO for beginners: What’s the difference?

New Basic SEO training

Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners training also cover the basics? Why should you pay for access to the Basic SEO »

Categories: Announcements, SEO basics
Tag:

Creating SEO courses at Yoast – Interview by LearnDash

Yoast Academy

In November 2017, Yoast Academy took a big leap forward. Switching to a different Learning Management system, called LearnDash, was a key factor in this. Leading up to the release of our free SEO for beginners course, Justin from LearnDash and I decided to take twenty minutes to really dive into the Academy and discuss the »

Category: Announcements
Tags: ,

Yoast SEO for WordPress plugin training: Better than ever & reduced in price!

yoast seo for wordpress training

If you want to use the Yoast SEO for WordPress plugin to its full potential, you obviously need to know exactly what it can and can’t do. The release of Yoast SEO 7.0 at the beginning of March introduced many changes to the Yoast SEO plugin. Because of all these changes, we’ve decided to completely »

Category: Announcements
Tags: ,

SEO copywriting for multilingual and multi-regional sites

7 February 2018 by Jesse van de Hulsbeek » - 12 Comments

keyword density

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why »

Category: Content SEO
Tags: ,

“Yoast SEO hates my writing style!”

29 January 2018 by Jesse van de Hulsbeek » - 56 Comments

yoast seo hates my writing style

This is just one of the many misconceptions about the Yoast SEO readability feedback we’re happy to set straight. We’ve often been telling you to go chase those green bullets – or green lights as some are calling them. The bullets are a key part of the Yoast SEO plugin. The Yoast SEO bullets serve to »

Category: Content SEO
Tags: ,

Why you should actively avoid the passive voice

7 November 2017 by Jesse van de Hulsbeek » - 35 Comments

avoid the passive voice

Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. »

Category: Content SEO
Tag: