Posts by Jesse van de Hulsbeek

Jesse van de Hulsbeek

Jesse van de Hulsbeek is the Yoast Academy lead. As a former teacher, he is working on optimizing the didactic methods of the Yoast Academy courses. He is also responsible for creating and maintaining new courses.

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Yoast SEO for WordPress plugin training: Better than ever & reduced in price!

yoast seo for wordpress training

If you want to use the Yoast SEO for WordPress plugin to its full potential, you obviously need to know exactly what it can and can’t do. The release of Yoast SEO 7.0 at the beginning of March introduced many changes to the Yoast SEO plugin. Because of all these changes, we’ve decided to completely »

Category: Announcements
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SEO copywriting for multilingual and multi-regional sites

7 February 2018 by Jesse van de Hulsbeek » - 12 Comments

keyword research for ecommerce

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why »

Category: Content SEO
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New online SEO training: Multilingual SEO

7 February 2018 by Jesse van de Hulsbeek » - 4 Comments

Multilingual SEO training

Today marks the release of our new multilingual SEO training. If you have or maintain websites in multiple languages or meant for different regions, this course on international SEO is indispensable. By implementing the advice given in this training, Google will send your users to the correct site automatically. This is often done wrong, but »

Categories: Announcements, Content SEO, Technical SEO

“Yoast SEO hates my writing style!”

29 January 2018 by Jesse van de Hulsbeek » - 56 Comments

yoast seo hates my writing style

This is just one of the many misconceptions about the Yoast SEO readability feedback we’re happy to set straight. We’ve often been telling you to go chase those green bullets – or green lights as some are calling them. The bullets are a key part of the Yoast SEO plugin. The Yoast SEO bullets serve to »

Category: Content SEO
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Why you should actively avoid the passive voice

7 November 2017 by Jesse van de Hulsbeek » - 35 Comments

avoid the passive voice

Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. »

Category: Content SEO