Posts by Jesse van de Hulsbeek

Jesse van de Hulsbeek

Jesse van de Hulsbeek is the Yoast Academy lead. As a former teacher, he is working on optimizing the didactic methods of the Yoast Academy courses. He is also responsible for creating and maintaining new courses.

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Why you should actively avoid the passive voice

7 November 2017 by Jesse van de Hulsbeek » - 35 Comments

avoid the passive voice

Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. »

Category: Content SEO

SEO copywriting for multilingual and multi-regional sites

19 September 2017 by Jesse van de Hulsbeek » - 2 Comments

keyword research for ecommerce

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why »

Category: Content SEO
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