Posts by Edwin Toonen archive - page 7

Local business listings with and JSON-LD

25 November 2016 by Edwin Toonen » - 13 Comments

JSON-LD for your website

One of the things you can do to present your local business better in search results is data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a »

Categories: eCommerce, Technical SEO
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Interview with Maile Ohye (Google)

18 November 2016 by Edwin Toonen » - 4 Comments

Interview Maile Ohye

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, »

Category: Content SEO
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Rich snippets for product listings with

14 November 2016 by Edwin Toonen » - 8 Comments

online customers - brand ambassadors

You see them in search results a lot: product listings with added metadata, like price, availability, reviews and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been »

Category: eCommerce
Tags: ,

Enhance online shopping with eCommerce filters

3 November 2016 by Edwin Toonen » - 7 Comments

Ask Yoast

Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve »

Categories: eCommerce, User eXperience (UX)