Posts by Edwin Toonen archive - page 6

What is Google’s Knowledge Graph?

9 May 2017 by Edwin Toonen » - 8 Comments

Rich snippets

Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by »

Categories: Content SEO, Technical SEO

Improve local SEO with Google My Business

20 April 2017 by Edwin Toonen » - 23 Comments

Small business tips

Every business owner with a website is looking for ways to get noticed in the search results. Today, there are loads of tactics to rank well as a local business, but there is no silver bullet: as with most SEO issues, this is a combined effort. One of these pieces of the local SEO puzzle »

Category: eCommerce

Page speed as a ranking factor: what you need to know

4 April 2017 by Edwin Toonen » - 33 Comments

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. Work on your mobile SEO. For »

Categories: Technical SEO, User eXperience (UX)
Tags: ,

How to find the perfect WordPress theme

10 March 2017 by Edwin Toonen » - 38 Comments

The perfect WordPress theme

We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout / look and feel, usability, and optionally, room for advertising. If the theme meets your needs in »

Category: WordPress

SEO basics: How to improve your mobile site

8 February 2017 by Edwin Toonen » - 18 Comments

Here’s the thing: your site should be mobile-friendly. In fact, this might just be your number one priority. If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent mobile experience. In this SEO basics article, you’ll »

Categories: SEO basics, Technical SEO

HTTP status codes and what they mean for SEO

20 January 2017 by Edwin Toonen » - 8 Comments

HTTP status codes

HTTP status codes, like 404, 301 and 500, might not mean much to a regular visitor, but for SEOs they are incredibly important. Not only that, search engine spiders, like Googlebot, use these to determine the health of a site. These status codes offer a way of seeing what happens between the browser and the server. »

Category: Technical SEO
Tags: ,

Structured data with the ultimate guide

13 January 2017 by Edwin Toonen » - 25 Comments

Rich snippets

To get search engines to fully understand your site, you need structured data in the form of This guide helps you on your way.

Category: Technical SEO
Tags: ,

Google’s Sitelinks Searchbox and Yoast SEO

5 January 2017 by Edwin Toonen » - 18 Comments

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results »

Categories: Technical SEO, WordPress
Tags: , ,

How to get mobile Rich Cards in Google

21 December 2016 by Edwin Toonen » - 7 Comments

Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up »

Category: Technical SEO
Tags: , ,

Rich snippets everywhere

9 December 2016 by Edwin Toonen » - 17 Comments

Rich snippets

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different. We see extra information beneath the links, plus a couple of big blocks of rich content, depending on what you look for. The additional lines beneath results are called rich snippets, and they »

Categories: eCommerce, Technical SEO
Tags: ,