Posts by Edwin Toonen archive - page 4

How to semantically link entities to your content

16 January 2018 by Edwin Toonen » - 25 Comments

internal linking yoast seo

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or »

Category: Content SEO
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How to use Yoast SEO: The readability analysis

11 January 2018 by Edwin Toonen » - 29 Comments

Content analysis FI

Everybody knows the colored bullets in Yoast SEO. There are two parts to the traffic light system, namely the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected as readable content is »

Category: Content SEO

Yoast SEO 6.1

9 January 2018 by Edwin Toonen » - 25 Comments

release yoast seo 6.1

Welcome, 2018! And welcome to our first release of 2018: Yoast SEO 6.1. This is the first in a long line of new versions to be released in this new year. Yoast SEO 6.1 is mainly a bug fix release that makes sure that your favorite plugin runs like butter. Find out what’s new! Bye »

Category: Announcements
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Always improving: Yoast SEO in 2017

29 December 2017 by Edwin Toonen » - 11 Comments

yoast year in review 02

Our 12 most read posts of 2017

25 December 2017 by Edwin Toonen » - 13 Comments

yoast best read posts 2017

We’re quickly nearing the end of 2017. These final days of the year are for contemplating, thankfulness and optimism about what’s ahead. While we’re looking back at this past year – which has been incredible for us -, we wanted to present for your reading pleasure: the twelve most read posts of 2017. A super »

Category: Announcements

Yoast SEO 6.0: More characters for your meta descriptions

20 December 2017 by Edwin Toonen » - 44 Comments

yoast seo 6.0

The end of the year is coming up fast. Today is the day we’re releasing the last update of Yoast SEO in 2017. It’s been a wild ride this year and we’re already working on big plans for 2018. But first, Yoast SEO 6.0. And yes, we’ve heard you loud and clear; we’ve extended the »

Category: Announcements
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Hot off the press: Yoast SEO for TYPO3 1.3

13 December 2017 by Edwin Toonen » - 1 Comment

maxserv yoast typo3

While Yoast SEO is mostly known for its WordPress plugin, we are in the process of branching out. We support several plugins for other platforms, like Magento 2. One of those platforms, the large-scale open source CMS TYPO3, received a brand new version of Yoast SEO today. In Yoast SEO for TYPO3 1.3, you’ll find »

Category: Announcements
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Yoast SEO 5.9: A more accessible content analysis

5 December 2017 by Edwin Toonen » - 16 Comments

Yoast SEO 5.9

A new release doesn’t always have to bring incredible features, as it can silently set the stage for bigger things to come. Yoast SEO 5.9, released today, is such a release. While this release doesn’t contain groundbreaking new features, it does provide an important new piece of the Yoast SEO puzzle for the future: we’ve »

Category: Announcements
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What does the redirects manager in Yoast SEO do?

30 November 2017 by Edwin Toonen » - 13 Comments

Keep or delete old content

The redirects manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirects manager makes everyday website optimization and maintenance a piece of cake. It takes care of all »

Categories: Technical SEO, WordPress
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What is Googlebot?

21 November 2017 by Edwin Toonen » - 14 Comments

SEO basics: what is Googlebot?

Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to »

Category: SEO basics