Posts by Caroline Geven

Caroline Geven

Caroline is a technical product specialist at Yoast. In her spare time she writes and maintains a blog about life as a mother. In September 2014 she joined the company as a software developer without any idea what the Yoast SEO plugin even did. Something with SEO, sure. But who needs that as a blogger? That’s for the big companies out there that are only in it for the money. O, how wrong she was.

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Blog post images: Why use them and where to get them

13 September 2018 by Caroline Geven » - 37 Comments

Caroline's Corner

For the bloggers who started building websites in the early 00s, blogging was ‘just’ writing an update on your life or writing a tutorial. Photos were  not usual and if you had photos, you made sure the title of the blog post contained something like: ‘warning: image heavy’. Today, you cannot imagine posting a blog »

Category: Content SEO
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Writing great social media content for your blog

27 August 2018 by Caroline Geven » - 4 Comments

Caroline's Corner

I’ve always felt lucky blogging for Yoast.com. As I wrote before, I have an entire blog team that makes sure my post gets scheduled, is free of grammar or spelling errors and they publish it on social media. So I ‘only’ had to come up with an idea, which the team often helped me with, »

Category: Social Media
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Caroline’s Corner: How to make time for your blog when you have no time

13 August 2018 by Caroline Geven » - 29 Comments

Caroline's Corner

“I’ve decided I wanted to start a travel blog”. I received this text from a friend who was in Croatia and wanted to just inform me about this. What I heard: “Caroline, spring into action. Throw ALL your tips at her. Buy your favorite blog book and get it delivered to her through same day »

Category: Content SEO
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Blogging during summer

2 August 2018 by Caroline Geven » - 16 Comments

Caroline's Corner

I don’t know what the weather is like where you’re from, but we’re currently in the middle of a so-called heat wave. With temperatures above 30 degrees Celsius (or 86 degrees Fahrenheit), more people are found in pools and at their summer destinations. You might have the feeling that no one is online to read »

Category: Content SEO
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How to optimize without spending all day optimizing

20 July 2018 by Caroline Geven » - 30 Comments

Caroline's Corner

My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever written, as I was not focussing on SEO at all back then. I honestly didn’t want to spend time doing keyword research and research my audience. »

Category: Content SEO
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Caroline’s Corner: My blog planning habits

13 June 2018 by Caroline Geven » - 12 Comments

Caroline's Corner

If there’s one thing I’m known for among my colleagues, it’s for my obsession with notebooks and planners. I have not one, but a total of three planners in my bag. Three, ladies and gentlemen. Is this insane? Yes, it is. Is it too much? No, you can never have too many planners. And oh »

Category: Content SEO
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Caroline’s Corner: Sharing my ambitions, goals and statistics

31 May 2018 by Caroline Geven » - 24 Comments

Caroline's Corner

I love to look at my statistics in Google Analytics. I like to watch the numbers creep up slowly towards the goal I’ve set for this month, and I love to see my hard work paysoff. But there’s one thing I like even more than looking at my numbers: looking at the stats of the »

Category: Content SEO
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Caroline’s Corner: Why you should quit your blog now

17 May 2018 by Caroline Geven » - 52 Comments

Caroline's Corner

I bet you’ve reread the title at least several times. Did I really just announce a blog post on why you should quit your blog? Yes. Yes, I did. Who am I to tell you to quit blogging? And before you tell me that I should be the one to quit my blog, let me »

Category: Content SEO
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Caroline’s Corner: How to use Pinterest to grow – my experiences

3 May 2018 by Caroline Geven » - 22 Comments

Caroline's Corner

A little over a month ago I started looking at my Pinterest profile more seriously in regards to my blog. I didn’t use Pinterest for my blog yet and never even thought of pinning my blog posts to Pinterest. I used the website to keep my wishlist up to date and had tons of hidden »

Categories: Content SEO, Social Media
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Caroline’s Corner: How to kill that inner critic

19 April 2018 by Caroline Geven » - 19 Comments

Caroline's Corner

In my previous blog post, I wrote that the only way you could fail to write all those posts you had in mind was with the wrong planning. But, I knew already that I left out one tiny detail. While in theory, you’ll only need a site, ideas and inspiration to write your posts, there »

Category: Content SEO
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