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Ask Yoast: WordPress themes and heading structure

Headings play an important role in structuring text, whether it’s on paper or online. Since reading from a screen is already quite difficult, you should make sure you make proper use of headings. There’s a hierarchy in heading tags, with <h1> being the most important, and <h6> the least important. This will help both your visitors (whether they’re reading or using a screen reader!) and search engines understand what’s most essential on a page. But what if your theme only allows the use of one type of heading? Is that bad for your SEO, and what does it mean for your visitors? In this Ask Yoast, I’ll get into that.

Nikola emailed us her question on WordPress themes and heading structure:

My theme has no H1 headings on the homepage (or category and archive pages). All headings are H2. My developer says it isn’t bad for SEO, it’s worse to use multiple H1s on a single page. Is he right?

Watch the video or read the transcript further down the page for my answer!

A logical order in your heading structure

Is he right? Well he is and he isn’t…it really depends. If you’re using HTML 5, you can have multiple H1s, depending on how your page is structured. At the same time, not having an H1 at all in your page sounds very weird.

On a post page the title of that post should be in the H1. On an archive page the title of that archive should be in the H1. On your homepage your brand name should probably be in the H1. So, I’m not entirely sure that he’s right. I would prefer that he does it right in terms of using one H1, then some H2s, etc.

This is more of an accessibility issue than it is a specific SEO issue. But it’s important for people who are blind, or otherwise have a hard time reading your page, because they can actually follow the structure of the headings on your page. So do think about the headings on your page and make them follow a logical order. Good luck!

Ask Yoast

In the series Ask Yoast we answer SEO questions from our readers. Have an SEO-related question? Let us help you out! Send an email to ask@yoast.com.

(note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about our plugin not working properly, we’d like to refer you to our support page.)

Read more: ‘SEO Basics: How to use headings on your site’ »