Ask Yoast: multiple extensions of a domain

Ask Yoast
Not much above the fold in Twenty Seventeen?

Ask Yoast: Not much above the fold in Twenty Seventeen?

June 02nd, 2017 – 4 Comments

“Above the fold” is a term originating from newspaper and tabloid design. It refers to the upper half of the paper that shows the most important news and photos of the newspaper. In web design “above the fold” means the part that you can see without scrolling down the page. Guidelines often state that your most important message should be above the fold. However, the Twenty Seventeen theme just allows for a large image, and we received a question about that at Ask Yoast:

Ruth Maude emailed us about the Twenty Seventeen theme – the new default theme for WordPress:

“We’ve always told our customers that their main message and call-to-action should be above the fold. The new WordPress Twenty Seventeen is all image above the fold. Isn’t the fold important anymore?”

Check out the video or read the answer below!

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Not much action above the fold?

In the video, I’ll share how I feel about “above the fold” nowadays:

Well, Ruth, you’ve hit my single most important issue with the Twenty Seventeen theme. It’s just too big. I think something should be above the fold too. At the same time, what’s really most important is that you show people that there’s a way to scroll. If people see that there’s a way to scroll on your site, they will scroll and they will find that other stuff, if you’ve made it interesting enough for them. So really good imagery is what Twenty Seventeen is all about. That can really help. And it can give a sort of interaction with a user that can be pretty good. But I wish there was a bit more action above the fold on 2017 too. We agree.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘How to find the perfect WordPress theme’ »


4 Responses to Ask Yoast: Not much above the fold in Twenty Seventeen?

  1. Jillian Michelle
    By Jillian Michelle on 9 June, 2017

    I actually had a theme that I absolutely loved but ultimately abandoned…partly because an annoyance with nothing above the fold in its mobile version.

  2. Mark
    By Mark on 5 June, 2017

    For website like travel blogs, food blog or crafts blog, it could be good option where users are more interested in images.

    It could be bad for content based websites.

    But who uses wordpress default themes. Themes are good but I have not see any professional blogger using default wordpress themes.

  3. Pattipie
    By Pattipie on 3 June, 2017

    I do agree that some text should be above the folder. I usually close sites who are just a picture. Especially if that is a new site or no brand!

  4. Matt LaClear
    By Matt LaClear on 2 June, 2017

    I cringe whenever I see upper fold space be used as an image billboard. A few well placed interior links would be a lot more useful.


Check out our must read articles about User eXperience (UX)