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Why is the post type 'media' noindex in Yoast SEO?

Ask Yoast: Why is the post type ‘media’ noindex in Yoast SEO?

December 22nd, 2017 – 5 Comments

Both the free and the Premium Yoast SEO plugin come with several default settings. We’re all about sensible default settings! So, we’ve put a great deal of thought into setting these defaults, to make sure they’re right for most users. Still, it’s understandable that people get confused, for example when using our awesome configuration wizard, when they see the visibility of the post type ‘media’ set to ‘hidden’.

The last thing you want is to have all the media on your site invisible to your users. Of course, we don’t want that either, and won’t let that happen. So let me explain in this post why the post type ‘media’ is set to noindex in by default and what that means.

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Jez emailed us this question, something we actually get asked more often:

“Yoast SEO sets the post type media to noindex by default in ‘Post Type Visibility’. Why is this? Will my images still display correctly?”

Watch the video or read the transcript further down the page for my answer!

Post type ‘media’ noindex in Yoast SEO

“There’s this weird thing in WordPress where, if you upload an image, not only does it allow you to embed the image in the post, it also automatically creates a page for that image on your site. This is the media post type.

So now that single image has its own page and that page is very thin, because the only thing on that page is that image and maybe the alt text that you put in there, but there’s nothing else on that page. So this is thin content. That’s why we noindex it by default because there is really no reason to have that indexed by Google and to make sure that that thing ranks. So that’s why we do that, we like sensible defaults like that.

Of course, if you have very large media pages that have a lot more than just the image by all means set it to index, that’s why you can. Good luck!”

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5 Responses to Ask Yoast: Why is the post type ‘media’ noindex in Yoast SEO?

  1. zeb
    By zeb on 27 December, 2017

    This “Ask Yoast” is really helpful one. Wish the team puts more guides under the Ask Yoast banner.

  2. Basit Ansari
    By Basit Ansari on 26 December, 2017

    Thank you for telling this guide for me.

  3. Rajendira Prasad
    By Rajendira Prasad on 25 December, 2017

    I would like to know, how to “noindex” media post pages in Yoast premium.

  4. Adi
    By Adi on 25 December, 2017

    Actually yes, this happened to me.

    I enabled that setting to “index” it, and yet a few days ago, I saw this image, this tiny content was got rank.

    To my surprise is, when I clicked that page, it has only one single image (with alt text).

    Then I disabled this setting, and in a few days…now it’s gone.

    May I ask why you don’t hide this setting?

  5. fabjulia
    By fabjulia on 24 December, 2017

    Thanks for sharing. I didnt know this before


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