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Content on product category pages

Ask Yoast: Content on product category pages

Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you rank. But adding a lot of text could direct attention away from your products, and you want to avoid that.

As I discussed in another Ask Yoast video, it often boils down to this question: do you want that product page to rank for a keyword? For most individual product pages, it’s often not necessary. But for a product category page, that’s probably the case. So you need to add a sufficient amount of text. But you still want products on that page to catch the eye. In this Ask Yoast, I’ll discuss some options for dealing with that!

Stefan Wohlert emailed us this question:

Should I start with a long introduction on my shop’s category page? If I write 400 – 500 words, the actual products will be pushed down a lot.

Watch the video or read the transcript further down the page for my answer!

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Adding content on product category pages

“This is a question we get a lot. You want content on those pages to be able to rank. At the same time, your products are more important than your content. Now I would suggest having a couple of hundred words up top and then maybe allow people to continue to read by going to the bottom of the page and having a button there that takes them there.

You can play with this. You can also do different tabs. This was a big no-no in the past, but with the advent of mobile, Google has actually started indexing both tabs, even the non visible ones, because on mobile this actually makes sense. So you can play with this, see what works, see what makes your ranking change and then make it as good as possible. I would keep up the 400, 500 words per page, though. That’s a very good thing. Good luck.”

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In the series Ask Yoast we answer SEO questions from our readers. Have an SEO-related question? Let us help you out! Send an email to ask@yoast.com.

(Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about our plugin not working properly, we’d like to refer you to our support page.)

Read more: ‘eCommerce SEO checklist’ »

 


16 Responses to Ask Yoast: Content on product category pages

  1. need craigslist PVA account
    By need craigslist PVA account on 13 February, 2018

    Very nice article. I certainly appreciate this site.
    Keep it up!

  2. bloggersworld
    By bloggersworld on 7 February, 2018

    Hello Melina Reintjens,thanks for the amazing article thanks
    for sharing and good luck,and please submit my blog Article directories has been playing an important and major part in SEO link building strategies over years. It is a process in which various website owners and authors publish their articles on various article submission sites related to the express categories. There are numerous of such directories, out of which ArticleDashboard, zinatel, xoogie, Sooperarticles, etc., are some of the best available directories.

  3. johnatha orcdh
    By johnatha orcdh on 5 February, 2018

    This is great informative post . I have always been good experience with yoast.

  4. Mr & Mrs Gist
    By Mr & Mrs Gist on 5 February, 2018

    Thank you for sharing this – it not only helps SEO, but conversion too when good content is offered up to the customer. No brainer, really.

    • Melina Reintjens
      By Melina Reintjens on 6 February, 2018

      Yep, you’re absolutely right: conversion can be improved by good SEO. And having great content is always a good idea! :)

  5. Arien
    By Arien on 5 February, 2018

    Hello Joost,

    Thanks for sharing this info about content on product category pages.

    Can you please explain what you mean by “You can also do different tabs”

    Thanks, Arien

    • Melina Reintjens
      By Melina Reintjens on 6 February, 2018

      Hi Arien, What Joost means is: You can add tabs on those pages to add more text without pushing down your products, as switching between tabs will reveal different bits of information. Hope that clarifies things for you!

  6. vishal
    By vishal on 5 February, 2018

    thank you very much for this fantastic post. i am your regular reader i learned seo only from you.

  7. kapil heera
    By kapil heera on 5 February, 2018

    Hey thank you very much for the post. I was actually confused about to add content to the product page or not. Your point of adding a few hundred words is a good point and i am looking forward for applying it on my website. thank you very much.

    • Melina Reintjens
      By Melina Reintjens on 6 February, 2018

      You’re welcome, Kapil, happy to hear we cleared things up for you!

  8. Daniel Dan
    By Daniel Dan on 3 February, 2018

    Migrated to wordpress today. Hoping to find great experience with yoast.

  9. nexvan
    By nexvan on 3 February, 2018

    Reduce text from old images useful?
    Old images are not optimal. What should I do?

    • Willemien Hallebeek
      By Willemien Hallebeek on 5 February, 2018

      Hi Nexvan, if your old product images aren’t optimal, but you’re still selling those products, optimizing them is a great idea. If you want to read a bit more on how to optimize them, please read this post: https://yoast.com/product-images-online-shop-optimization/

  10. Aayush
    By Aayush on 3 February, 2018

    Helpful Guide.Thanx

  11. Alan
    By Alan on 3 February, 2018

    I mentioned this before but I think it’s appropriate here too. There should be a way to make categories/tags/custom taxonomies cornerstone content. Also, it would be great if there was a different way to handle attachments to the categories/tags/custom taxonomies because in the current style they are seen as unattached in the Media Library. That means they could easily be deleted.

    • Willemien Hallebeek
      By Willemien Hallebeek on 5 February, 2018

      Hi Alan, thanks for sharing your ideas! If you have ideas to improve Yoast SEO or new features in mind you can best share your thoughts in the github repository of Yoast SEO: github.com/Yoast/wordpress-seo/issues


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