Analytics conversions, please explain what’s wrong

January 31st, 2007 – 55 Comments

I use Analytics on some of my sites to check conversions, but the conversion summary of Analytics drives me nuts sometimes. On the 29th, it shows me 8 conversions. On the 30th, it shows me 1 conversion. Then when I change the view to 29-30 it shows me… 8 conversions! Now the last time I checked, 8 and 1 still summed up to 9… Have a look at the screenshots:

8 conversions on the 29th:

Analytics 29 januari

1 conversion on the 30th:

Analytics 30 januari

8 conversions on the 29th and 30th combined (!!):

Analytics 29 en 30 januari

Could someone please explain to me what’s causing this?

55 Responses to Analytics conversions, please explain what’s wrong

  1. Dallas
    By Dallas on 22 June, 2009

    Newbie here, trying to install GA plug-in and but running into wp_footer() complications. I am not familiar with the proper placement of the coding. Any help is much appreciated!!!

  2. rusli zainal sang visioner
    By rusli zainal sang visioner on 18 June, 2009

    its a good info for my blog

  3. mard
    By mard on 19 August, 2008

    OK, when I logout of my blog and look at the source view of my web page, I do see the tracking code down at the bottom just behind /body. So how come GA still says Tracking Not Installed?

    I notice the following code between End of Google Analytics code and :

    var load_cmc = function(){linktracker_init(1071837,0,2);};
    if ( typeof addLoadEvent != ‘undefined’ ) addLoadEvent(load_cmc);
    else load_cmc();

    This must be from some other plugin. Would this confuse GA?

  4. mard
    By mard on 19 August, 2008

    Joost: I believe I have implemented your plugin successfully with my UA, etc., on my blog but the GA site says the tracking code is not detected. I then logged out of my blog and looked at my theme’s footer.php file on my host’s server. Sure enough, there is a call to wp_footer(); there, just before the /body, but I see no tracking code.

    I recently upgraded to WP 2.6.1 and am a new user of GA, although so far I can’t use it of course.

    Thanks for your help.

  5. Sean
    By Sean on 18 August, 2008

    I have installed the plugin, added my UA and reset settings, but i am not recording any stats. I cannot see the code on any of my pages, using WP 2.5. Any help would be appreciated.

  6. Mark
    By Mark on 11 August, 2008

    Joost. since upgrading the plugin, I have had nothing go to GA. When I upgraded my UA number was reset to your default number. Is that normal? I am unable to change the UA number, even though I have tried several times.

    Quite frankly I am becoming less and less impressed with WP. I am almost sure this is a WP issue, but am not sure. NOTE: this has happen on all of my sites when I used the auto upgrade. Unfortunately I went on vacation whch was followed by several weeks in internet free areas; and now have lost almost 5 weeks of numbers.


  7. kate
    By kate on 10 August, 2008


    I’d tell you what I did wrong, but I am too embarrassed!

    Do you know anything about Word Press Direct? I set
    up WordPress in hopes of avoiding the $37 monthly
    fee of WPD, but as time goes by I am wondering if it
    might not be worth it!

  8. Joost de Valk
    By Joost de Valk on 10 August, 2008

    @Kate what’s your domain?

  9. kate
    By kate on 10 August, 2008

    Now I feel like I’m in preschool.

    Within Google I tried both and

    Still nada, zip, nothing.

    I am thinking WordPress is not for me, although I was pretty impressed with myself for getting it installed in the first place!

  10. Joost de Valk
    By Joost de Valk on 10 August, 2008

    @Kate no that should do it, now log out and check if it’s in the footer. If you’re logged in as admin it won’t show.

  11. kate
    By kate on 10 August, 2008

    I found the UA code and still nothing. WordPress has me feeling like I am in Kindergarten! I just put in teh UA code like this: UA-xxxxxxx-x without quotes, back or forward slashes. Anything else I should be looking at?


  12. Joost de Valk
    By Joost de Valk on 10 August, 2008

    @Kate: the code isn’t there, it should be a number, starting with UA.

  13. kate
    By kate on 10 August, 2008

    Here is the string I found in the instructions, but nothing was bolded. Can someone tell me what I need to enter into WordPress and is this plugin working for you all?

    var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src='” + gaJsHost + “’ type=’text/javascript’%3E%3C/script%3E”));

    var pageTracker = _gat._getTracker(“”);

  14. kate
    By kate on 10 August, 2008

    Newbie here. I am trying to install the plugin and I am looking for the string, which is supposed to be in bold in the example, but is not.

    Can someone help me identify the string please?

  15. Joost de Valk
    By Joost de Valk on 10 August, 2008

    Marujo: check whether the wp_footer() call exists in your blog theme’s footer.php, please.

  16. marujo
    By marujo on 10 August, 2008

    hi. i install the plugin Google Analytics for WordPress in a website (cotenco|dot|com). but the analytics always returns: The Google Analytics tracking code has not been detected on your website’s home page. For Analytics to function, you or your web administrator must add the code to each page of your website.
    can you help me? what i made worng. i put the code “UA-286242-15” but i cant see the sript in anypage.
    thanks a lot!

  17. Saif270
    By Saif270 on 9 August, 2008

    @Joost de Valk

    That would be fair enough but I filter google analytics on unique views and the numbers still do not match up or come even close. On average, the ‘asclicks’ in google analytics are 70%-99% greater than what my adsense account shows. For example today the asclick count is upto 8 but my adsense account shows 0 clicks. On an average day the blog I use it on gets 20 asclicks but adsense only shows at best 30% of those clicks – at best.

    Today, checking the source of the 8 asclicks in google analytics, I can see that 6 come from search engines and at least two land on product specific pages. I can see no reason why google would discount those clicks. If this was a one-off I would not worry about it but it’s a consistent difference in figures and it is a big difference

    Out of interest, is anybody else who uses this plugin able to match the reporting in analytics (asclicks) to adsense’s own click reporting?

    It’s quite depressing. I would rather disable the plugin than see false reporting and then wondering how come google are discounting nearly 100% of my clicks

  18. John Allen
    By John Allen on 5 August, 2008

    I see where this has been coverred here:

  19. John Allen
    By John Allen on 5 August, 2008

    And “viewing page source” the GA code appears to be in place. So, since I updated the settings, this may be working now. Any idea what the settings would have all become “a”s?

  20. Joost de Valk
    By Joost de Valk on 5 August, 2008

    The tracking code is too :P are you logged in as an admin?

  21. John Allen
    By John Allen on 5 August, 2008

    confirmed, the string is in my footer

  22. Joost de Valk
    By Joost de Valk on 5 August, 2008

    @John: please check if you have a wp_footer() call in your theme’s footer.php.

  23. John Allen
    By John Allen on 5 August, 2008

    Ok, I am weighing in a little late on this, but I am running WP 2.5 and my tracking also stopped on the 21st.

    I was checking plug-in settings today and when I tried to load page for the GA plug-in it froze. I refreshed and the data fields all had “a” in them (?). So I logged out and back in just to be sure there wasn’t something out of whack and the page still had “a” in every field. I clicked “reset all settings” and everthing looked normal again, then I re-entered my GA code and saved.

    Then I went to the google to check my stats and found they had stopped logging on the 21st. I hope its working now, but I thought since others had problems starting on the 21st I should post what I had experienced.

  24. MAS
    By MAS on 29 July, 2008

    I have a call to wp_footer() in my Footer.php file and it is no longer displaying. It worked fine before WP 2.6 and the latest plugin version. I was able to fix the corrupt settings, but now the Analytics code is not drawing.

  25. Ryan
    By Ryan on 28 July, 2008


    (note: delete the “)
    at the end of my footer.php file worked for me too.

  26. Lucas Cepeda
    By Lucas Cepeda on 27 July, 2008

    Adding wp_footer() solved it to me, also…

  27. Joost de Valk
    By Joost de Valk on 22 July, 2008

    @rsq: that’s a known issue, check my latest posts.

  28. rsq
    By rsq on 22 July, 2008

    what about this:

    After upgrading to latest version I loosing all settings?

  29. Joost de Valk
    By Joost de Valk on 22 July, 2008

    Thx Mitch, glad that worked for you! If the problem is the same for other people?

  30. Mitch
    By Mitch on 22 July, 2008

    Clarification: I added a call to wp_footer() just before the ending body tag in my footer.php file to fix the problem that manifested with WP 2.6 and your fine Google Analytics for WordPress plugin, v. 2.6.3.

    Again, thanks for the plugin and the help.

  31. Mitch
    By Mitch on 22 July, 2008

    @Joost: I added to my footer.php and that fixed the problem.


  32. Mitch
    By Mitch on 22 July, 2008

    @Joost: I do not have a wp_footer call in my footer.php. Should I have one?

    @rsq: Thank you for the suggestion. I am logged in as admin with Firefox and anonymous with Internet Explorer. Hits are not getting counted under either.

  33. Milan Petrovic
    By Milan Petrovic on 22 July, 2008

    I have tested everything I have thinked of. Code, other settings, everything is set as it should be. But no tracking code in the pages. This is only second plugin I have problems with since WP 2.6 update. The other one is WP-DownloadManger. But I can’t disable this one, and fortunatly only admin part of this plugin is not working. Public download is handled ok. But with your GA plugin, I just can’t see what’s problem. One of my 3 blogs is still on WP 2.5 with GA working fine. The other two on WP 2.6 is not.

  34. Joost de Valk
    By Joost de Valk on 21 July, 2008

    @Milan: have you checked the settings? Could very well be the UA code is messed up…

  35. Milan Petrovic
    By Milan Petrovic on 21 July, 2008

    I used plugin until few dyas ago, but as I said, latest update of WP 2.6 and plugin, and it stoped working. Nothing is sent to GA website with your plugin right now. I am not sure why, but it simple isn’t working for me.

  36. rsq
    By rsq on 21 July, 2008

    I can also too confirm problem with latest version of plugin. After upgrading I loosing all settings, but tracking code is embeded in the pages only if I logout from my admin panel.

    @Mitch: Try logout from your blog and then check GA code.

  37. Joost de Valk
    By Joost de Valk on 21 July, 2008

    @Milan ah ok, no thx then :) What stops you from using my plugin?

  38. Milan Petrovic
    By Milan Petrovic on 21 July, 2008

    @Joost de Valk: Code in the bottom of the page is not from your plugin. My Starscape theme has a lot of additional modules that are intended to replace plugins and add things directly throught the theme. I have added simple module for Google Analytics tracking code. It doesn’t have many options as your plugin has, but since I can’t currently use your plugin, this is best solution for now. You can check the user guide with my theme if you are interested in checking it out.

  39. Joost de Valk
    By Joost de Valk on 21 July, 2008

    @Saif270: that’s very well possible, if someone clicked more then a few links, AdSense will probably discount a lot of those.

  40. Joost de Valk
    By Joost de Valk on 21 July, 2008

    Hmm Mitch, do you have th wp_footer call in your footer.php?

  41. Mitch
    By Mitch on 21 July, 2008

    The ga code from the footer has been removed and the plugin is active.

    Thanks for quick reply.

  42. Joost de Valk
    By Joost de Valk on 21 July, 2008

    Hi Mitch, yes, please do!

  43. Mitch
    By Mitch on 21 July, 2008

    You can see it my footer, too. That is because the plug in is not working and I inserted the code into the footer. However, I do not get /outbound/ reports this way.

    I ran tests yesterday. No data was collected via the plug in but shortly after I inserted ga code into my footer, I started to see hits.

    Let me know if you would like me to reactivate the plug so you can look.


  44. Joost de Valk
    By Joost de Valk on 21 July, 2008

    @Milan: the code has been moved to the footer… I can see it in your code…

  45. Milan Petrovic
    By Milan Petrovic on 21 July, 2008

    I can also confirm that latest version of plugin is not working with WP 2.6. After initial problems with upgrading and loosing all settings, now I don’t even see tracking code embeded in the pages. GA site reports that everything is ok, but no data is shown.

  46. Mitch
    By Mitch on 19 July, 2008

    I am experiencing the same problem as Andrew. I am also using WP 2.6 and GAAP 2.6.3.

  47. Andrew
    By Andrew on 19 July, 2008

    Since I have upgraded the Google Analytics plugin to 2.6 and since to 2.6.3, no data is showing up for my blog in Google analytics (hasn’t for days during the recent bunch of upgrades). I have my Google analytics code correctly entered into configuration and I still get nothing.

    I’m using the latest version of WP.

    Any idea?


  48. Saif270
    By Saif270 on 18 July, 2008

    This plugin does not seem to be working for me. It always shows more adsense clicks then I receive. On one day it showed that I had 29 asclicks but adsense only credited me 7.

  49. niechen
    By niechen on 15 July, 2008

    Version 2.6

  50. niechen
    By niechen on 15 July, 2008

    Wrong Warning: unserialize() expects parameter 1 to be string, array given in ****/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 471

  51. baron
    By baron on 14 July, 2008

    hi. Thanks for plugin



  52. Joost de Valk
    By Joost de Valk on 31 January, 2007

    Hah! Yes that helps! Thx a lot… I feel a tad bit stupid now, but looking at it the interface isn’t quite so good either :)

  53. Wim Bekkers
    By Wim Bekkers on 31 January, 2007

    First date and second date are used to compare results between selected time periods. In your case you are comparing conversions on Jan-29 (8) with conversions on Jan-30 (1), and you are seeing a 700% increase.

    If you want to select a range of two days, you need to click on the first date on the tiny calendar symbol (next to the “view by” drop box) and then you can set a start and end date.

    Hope this helps.

  54. Joost de Valk
    By Joost de Valk on 31 January, 2007

    Thought of that too, changing the timezone has no effect on the numbers though…

  55. André Scholten
    By André Scholten on 31 January, 2007

    Wild guess: maybe a visitor visited the site at 23:58 and filled in the form on 0:02. Is that conversion counted for the 29th, the 30th or both?

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