This is one of the cooler ideas I’ve seen recently on actually using the Wisdom of the Crowds to improve your knowledge about products. Don’t know exactly how long this has been live, but Amazon has a cool new feature for their wish lists: you can now add items from other sites.
I’ll show you what that means. I went to Bol.com and searched for a nice camera, and hit the “Add to wish list” bookmarklet, and got this (click for full picture):
Then I added it to my wish list, by selecting the proper photo and inserting the price, and bam, there it was:
This is truly smart stuff. It gives Amazon the chance of seeing what is popular elsewhere on the web as well as on their own stores, (with the possible chance of starting to sell just that product) and it makes them a hub for everyone’s wish list… Truly smart marketing!