Amazon Universal Wish List

logo_amazon.gifThis is one of the cooler ideas I’ve seen recently on actually using the Wisdom of the Crowds to improve your knowledge about products. Don’t know exactly how long this has been live, but Amazon has a cool new feature for their wish lists: you can now add items from other sites.

I’ll show you what that means. I went to and searched for a nice camera, and hit the “Add to wish list” bookmarklet, and got this (click for full picture):

amazon wish list

Then I added it to my wish list, by selecting the proper photo and inserting the price, and bam, there it was:


This is truly smart stuff. It gives Amazon the chance of seeing what is popular elsewhere on the web as well as on their own stores, (with the possible chance of starting to sell just that product) and it makes them a hub for everyone’s wish list… Truly smart marketing!

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8 Responses

  1. Quality NonsenseBy Quality Nonsense on 23 July, 2008

    Very cool, I’d be nervous if I owned or similar site.

  2. Jep CasteleinBy Jep Castelein on 24 July, 2008

    I’m using a universal wish list at GivingPal: when you buy an item from your wish list, they donate a large part of their affiliate revenue to a charity of your choice. Pretty cool idea: I can buy for the same price, but still do a good deed. Also works well for wedding registries.

  3. Kris Van den BerghBy Kris Van den Bergh on 24 July, 2008

    That is a very cool feature. However, I use three local Amazon websites: the dot com, the dot and the dot fr. They each have their own wish list system containing there own items, wich means they are not compatible with other Amazon webshops. Wishlist are simply fragmented that way. Therefore I suggest a conversion: they would better integrate the local versions of Amazon with the global platform in order to get one wishlist in the first place, before opening up wish lists for external webshops.

  4. Dan ThorntonBy Dan Thornton on 14 August, 2008

    I’d agree on removing the barriers between local versions of Amazon as a priority, but I do think the universal wishlist is a great idea – and one which could severaly dent the growth of Stylehive, Thisnext etc…

  5. KrisBy Kris on 1 April, 2009

    I’m not sure, but I think, at this moment, Universal Wish Lists are only available for the US version of Amazon :(

  6. ObelixBy Obelix on 22 September, 2009

    Universal Wish Lists are only available via the bookmarklet for the US version of Amazon, however the underlying functionality is available on both UK and FR Amazon sites via the URLs:

    • Sam Barnett-CormackBy Sam Barnett-Cormack on 30 September, 2009

      And the content there on the UK version implies that it’s meant to work with the bookmarklet or site-based widgets. It just seems that it isn’t, which is kind of annoying.

      • NancyBy Nancy on 4 December, 2009

        I think that it’s something they’re working on, but it’s not up and running yet which SUCKS because I would totally use it.