Avatar of Willemien Hallebeek

Willemien Hallebeek

I’m the Manager Content at Yoast. I’ve got a passion for creating easy to understand content about difficult topics. Besides that, I love improving and structuring existing content to make sure users will find what they’re looking for.

You can find Willemien on: Linkedin

I started as Content Manager at Yoast in 2015. In 2017, I became the SEO blog team lead and spend most of my time creating publication schedules, coordinating our writers, and writing articles myself. In 2020 I became responsible for the content of yoast.com as a whole.

Before I started at Yoast I worked in communication and publishing at various companies. Amongst others, I led the launch of international websites for the European and Australian market at a large US medical company.

I live together with my husband Alain, our toddler Quinn, our dog Simbra and 3 chickens in Wijchen. I love music, eating out with friends, cooking home-grown vegetables, and spending time outside running and horseback riding.

Link building with Dixon Jones (Majestic)

“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Dixon Jones has […]

Read: "Link building with Dixon Jones (Majestic)"
yoastcon dixon jones link building

Interview with Karl Gilis, AGConsult – YoastCon speaker

We’re thrilled to announce that CRO expert Karl Gilis will be speaking at YoastCon on November 2! Karl Gilis from AGConsult is one of the most influential usability and conversion optimization specialists in the world, and our go-to-guy if we need advice on these things for Yoast.com. We’ve asked him 5 questions – well 6 actually – […]

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interview karl gilis

SEO for B2B and B2C – what are the differences?

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading […]

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ranking high in Google

The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten

16 September 2016 | 2 Comments | Willemien Hallebeek

TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers gadgets for tech geeks, and they’re just launching a tech hub and a market intelligence platform. Boris seems to be a busy guy! Luckily he found time to answer some questions for our new series “5 […]

Read: "The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten"
Interview Boris Veldhuijzen van Zanten