We all want to increase our sales, lift engagement, and get the best possible result out of our website. Wouldn’t it be great to have a quick and easy list of things you can do right now to improve your SEO? This five-step rocket of SEO quick wins will help you kick-start your website! Here […]Read: "5 SEO quick wins to implement right now"
Thijs de Valk
I have a Master’s degree in Pedagogical Sciences, which can be best understood as developmental psychology. As a behavioural scientist, I’m interested in how people interact with our products, services and how they view our brand as a whole. I’ve recently taken on the role as CEO. Yoast is an amazing company that I'm honored to lead through its next chapters!
I’m married to my lovely wife and together with our two sons and daughter we live within walking distance from the Yoast office in Wijchen. I enjoy watching Netflix, drinking beer and meeting up with friends.
I’m an SEO enthusiast and thoroughly enjoy the impact Yoast and WordPress can make on the (open) web.
Yes, Yoast SEO really works! Yoast SEO has been the most popular SEO plugin on WordPress for 11 years now. In fact, it has over 11 million downloads and a 5-star rating! You don’t stay that long in the game if you don’t have something to show for it. And it has a lot to […]Read: "Does Yoast SEO really work?"
Yoast SEO is free! That’s right, you get amazing features that help you rank – for free! In addition to the free version, you can also get Yoast SEO Premium that costs 99 EUR. That amount gets you year-long access to additional SEO-boosting features, 24/7 support, and all the Yoast SEO academy courses! But, asking […]Read: "How much does Yoast SEO cost?"
I often get a request from our Blog team about one of their pages. Sometimes they want to know if the page has gotten more pageviews or they notice something weird and they want me to find out what’s going on. And this time they wanted more insight in the performance of one particular page. […]Read: "How to do a one-page analysis in Google Analytics"
If you’ve done our All-around SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX […]Read: "Product page UX: 3 great examples"
Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete […]Read: "What are dimensions and metrics in Google Analytics?"
When browsing through the ‘Behavior’ section in Google Analytics, you’ll come across the term ‘pageviews’ a lot. And you might think that the more views a page has, the better. But is that actually true? What’s a pageview exactly and can page help you understand your site and audience better? Find out in this post! First […]Read: "What are pageviews in Google Analytics?"
I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term […]Read: "What are sessions in Google Analytics?"
First things first. Conversion isn’t SEO. Conversion is an end of the user journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, […]Read: "What is conversion: An explanation for beginners"
Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. There are a lot of ideas about this out there. Now I’m wondering: is there one ‘right’ pattern? Can we somehow turn all the results of research about this into one optimized website? […]Read: "Demystifying Viewing Patterns"
Thijs likes to talk about Yoast SEO, ecommerce SEO and user experience.
[Dutch] Thijs reviewed two websites at WordCamp NL. Check out the video to discover his findings!