Avatar of Marieke van de Rakt

Marieke van de Rakt PhD

I'm the creative marketing manager at Yoast. I love writing about content SEO, speaking at WordCamps and improving Yoast SEO and the Yoast SEO Academy: the online courses platform.

You can find Marieke on: TwitterLinkedinFacebookInstagramWordPress

I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.

I was the CEO of Yoast from January 2019 until November 2021. Now, I am a creative marketing manager, focussing on all things marketing at Yoast

I’m married to Joost de Valk and we have four amazing children together.

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Summer School: Free workshops on SEO and marketing!

Do you want to know how to stand out in Google’s search results? Do you want to brush up on your copywriting skills? Or do you want to know more about email and social media marketing? Then you’ve come to the right place! This August, we’re hosting four different online workshops on marketing and SEO […]

Read: "Summer School: Free workshops on SEO and marketing!"
Summer School: Free workshops on SEO and marketing!


Coming soon: A training course on ecommerce SEO!

If you have an online store, you want to be found in the search engines, right? This has become even more important since lots of store owners have gone online in the past year and your competition has only grown! Fortunately, you can increase online visibility and sales with a kickass ecommerce SEO strategy. But […]

Read: "Coming soon: A training course on ecommerce SEO!"
Coming soon: A training course on ecommerce SEO!

Do the SEO workout to rank higher with your best content

Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your […]

Read: "Do the SEO workout to rank higher with your best content"
Do the SEO workout to rank higher with your best content

A successful link building strategy in 6 easy steps

Links are important for SEO. Therefore, link building should definitely be part of your SEO strategy. But more importantly, link building should be part of your growth strategy. As it can help you generate more traffic and attract new audiences to your website. Do make sure to stay away from bad practices. Tempting as these […]

Read: "A successful link building strategy in 6 easy steps"
A successful link building strategy in 6 easy steps

10 reasons your page won’t rank – even though it’s optimized

If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not on Google at all, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss ten possible reasons why your page is not ranking, […]

Read: "10 reasons your page won’t rank – even though it’s optimized"
10 reasons your page won’t rank – even though it’s optimized

Keyword mistakes: 8 pitfalls you can easily avoid

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes people […]

Read: "Keyword mistakes: 8 pitfalls you can easily avoid"
Keyword mistakes: 8 pitfalls you can easily avoid

Got a great WordPress project? Apply for our Diversity fund

WordPress wouldn’t be WordPress if it wasn’t for the people. A strong community that’s open to anyone that wants to do something with this open-source platform. But also a community that’s made up of a lot of volunteers, people investing a lot of their time and other resources to make WordPress even better. To make […]

Read: "Got a great WordPress project? Apply for our Diversity fund"
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Got a great WordPress project? Apply for our Diversity fund

6 site structure mistakes and how to avoid them!

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a […]

Read: "6 site structure mistakes and how to avoid them!"
6 site structure mistakes and how to avoid them!

Why you should use a focus keyphrase only once

Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus […]

Read: "Why you should use a focus keyphrase only once"
Why you should use a focus keyphrase only once

Marieke likes to talk about content strategy, readability, site structure, internal linking and company culture.

  • How to improve the SEO fitness of your site

    Content SEO

    What to do to keep your website fit? In this talk, Marieke shows you 7 ways to improve the content SEO fitness of your website.

  • Interview: Helping millions of users with SEO

    WordPress

    Marieke was a guest on Stratabeat's B2B Marketing Tech Talks, where she was interviewed by Stratabeat CEO Tom Shapiro. Watch the video to hear Marieke's thoughts on what's going on in the world of WordPress and SEO.

  • Declutter your site structure

    Internal linking, Site structure

    In this talk, Marieke speaks about decluttering your site structure and how you can help customers and Google to understand websites better. She also explains how internal linking can help you outrank your competitors.

  • Outrank your competition with a great content SEO strategy

    Copywriting, Internal linking

    In this talk at WordCamp India, Marieke explains the importance of SEO copywriting and internal linking. After that, she shares some practical tips to start optimizing your website today!

  • Making a difference in the search engines with content SEO!

    Content SEO

    [Dutch] At WordCamp NL, Marieke spoke about how to make a difference and stand out in the search results with content SEO.

  • Interview: Marieke about Yoast

    Yoast SEO

    Marieke was interviewed at WordCamp Finland (online), where she talked about her role at Yoast and shared more information about Yoast as a company.

  • Importance of readability for SEO copywriting

    Copywriting

    In this talk, Marieke explains why people and search engines love copy that is easy to understand. She also covers 2020's Google trends and shares practical tips on how to improve your SEO copywriting for websites.

  • Growing a multi-million dollar business with a WordPress plugin

    Yoast SEO

    In this talk at WordCamp Philadelphia, Joost and Marieke shared some of the highs and lows in growing the company. How did they grow out to be where they are now? And why is WordPress so important to Yoast? This and more you'll see in the video!

  • WPCoffeeTalk: Interview with Marieke

    Yoast SEO

    Michelle Frechette interviewed Marieke for her WPCoffeeTalk Interview Series.

  • Yoast funds & improving your SEO by improving your site structure

    Site structure, Yoast Care fund, Yoast Diversity fund

    In this talk, Marieke talks about the Yoast Diversity fund, the Yoast Care fund and why diversity is so important. In addition, she provides tips to improve your site structure.

  • Interview: Torque Magazine

    Yoast Diversity fund, Yoast SEO

    In front of the Yoast booth at WordCamp US, Marieke talks about the game "sjoelen", the Yoast Diversity fund, and shares tips for first time WordCamp attendees.

  • Prejudices, women and diversity

    Diversity

    At WordCamp Nijmegen, Marieke talked about prejudices, women and diversity. In the end she offers solutions that can contribute to more equality and inclusion within society!

  • Interview: SEO myths and the #1 optimization effort that hurts your rank

    Yoast SEO

    Marieke was interviewed about the Yoast SEO WordPress plugin.

  • How to engage your online audience: Lessons from the field of education

    Site structure, Yoast Academy

    Marieke and Jesse talk about how people process information and how you can help users by making your content clear and understandable to comprehend.

  • Improving your internal linking structure

    Internal linking, Site structure

    At WordCamp Europe 2018, Marieke shared 3 tips on how to improve your site structure.

  • Thrive for the future – the business of open source

    Open source

    Marieke and Joost discuss why having a business model around open source projects is so important. Enjoy watching!