Avatar of Marieke van de Rakt

Marieke van de Rakt PhD

I'm the creative marketing manager at Yoast. I love writing about content SEO, speaking at WordCamps and improving Yoast SEO and the Yoast SEO Academy: the online courses platform.

You can find Marieke on: TwitterLinkedinFacebookInstagramWordPress

I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.

I was the CEO of Yoast from January 2019 until November 2021. Now, I am a creative marketing manager, focussing on all things marketing at Yoast

I’m married to Joost de Valk and we have four amazing children together.

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What is thin content?

At Yoast, we like to say ‘Content is king.’ By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google […]

Read: "What is thin content?"
What is thin content?

Elements of the Google Search Engine Results Page

26 February 2018 | 20 Comments | Marieke van de Rakt

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In […]

Read: "Elements of the Google Search Engine Results Page"
Elements of the Google Search Engine Results Page

How to create SEO-friendly copy in a foreign language

8 February 2018 | 9 Comments | Marieke van de Rakt

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in […]

Read: "How to create SEO-friendly copy in a foreign language"
How to create SEO-friendly copy in a foreign language

What’s the difference between an H1 heading and the SEO title?

Writers tend to put some real thought into their titles. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading […]

Read: "What’s the difference between an H1 heading and the SEO title?"
What’s the difference between an H1 heading and the SEO title?

Looking back at Yoast in 2017 (with infographic!)

28 December 2017 | 5 Comments | Marieke van de Rakt

With 2018 just around the corner, it’s time to look back at yet another amazing year at Yoast. We’ve made some excellent improvements to Yoast SEO and released a bunch of new awesome online SEO courses. Team Yoast has been to lots and lots of conferences. We’ll write separate blog posts to look back at […]

Read: "Looking back at Yoast in 2017 (with infographic!)"
Looking back at Yoast in 2017 (with infographic!)

Adapting your content SEO strategy

13 November 2017 | 11 Comments | Marieke van de Rakt

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet […]

Read: "Adapting your content SEO strategy"
Adapting your content SEO strategy




Marieke likes to talk about content strategy, readability, site structure, internal linking and company culture.

  • How to improve the SEO fitness of your site

    Content SEO

    What to do to keep your website fit? In this talk, Marieke shows you 7 ways to improve the content SEO fitness of your website.

  • Interview: Helping millions of users with SEO

    WordPress

    Marieke was a guest on Stratabeat's B2B Marketing Tech Talks, where she was interviewed by Stratabeat CEO Tom Shapiro. Watch the video to hear Marieke's thoughts on what's going on in the world of WordPress and SEO.

  • Declutter your site structure

    Internal linking, Site structure

    In this talk, Marieke speaks about decluttering your site structure and how you can help customers and Google to understand websites better. She also explains how internal linking can help you outrank your competitors.

  • Outrank your competition with a great content SEO strategy

    Copywriting, Internal linking

    In this talk at WordCamp India, Marieke explains the importance of SEO copywriting and internal linking. After that, she shares some practical tips to start optimizing your website today!

  • Making a difference in the search engines with content SEO!

    Content SEO

    [Dutch] At WordCamp NL, Marieke spoke about how to make a difference and stand out in the search results with content SEO.

  • Interview: Marieke about Yoast

    Yoast SEO

    Marieke was interviewed at WordCamp Finland (online), where she talked about her role at Yoast and shared more information about Yoast as a company.

  • Importance of readability for SEO copywriting

    Copywriting

    In this talk, Marieke explains why people and search engines love copy that is easy to understand. She also covers 2020's Google trends and shares practical tips on how to improve your SEO copywriting for websites.

  • Growing a multi-million dollar business with a WordPress plugin

    Yoast SEO

    In this talk at WordCamp Philadelphia, Joost and Marieke shared some of the highs and lows in growing the company. How did they grow out to be where they are now? And why is WordPress so important to Yoast? This and more you'll see in the video!

  • WPCoffeeTalk: Interview with Marieke

    Yoast SEO

    Michelle Frechette interviewed Marieke for her WPCoffeeTalk Interview Series.

  • Yoast funds & improving your SEO by improving your site structure

    Site structure, Yoast Care fund, Yoast Diversity fund

    In this talk, Marieke talks about the Yoast Diversity fund, the Yoast Care fund and why diversity is so important. In addition, she provides tips to improve your site structure.

  • Interview: Torque Magazine

    Yoast Diversity fund, Yoast SEO

    In front of the Yoast booth at WordCamp US, Marieke talks about the game "sjoelen", the Yoast Diversity fund, and shares tips for first time WordCamp attendees.

  • Prejudices, women and diversity

    Diversity

    At WordCamp Nijmegen, Marieke talked about prejudices, women and diversity. In the end she offers solutions that can contribute to more equality and inclusion within society!

  • Interview: SEO myths and the #1 optimization effort that hurts your rank

    Yoast SEO

    Marieke was interviewed about the Yoast SEO WordPress plugin.

  • How to engage your online audience: Lessons from the field of education

    Site structure, Yoast Academy

    Marieke and Jesse talk about how people process information and how you can help users by making your content clear and understandable to comprehend.

  • Improving your internal linking structure

    Internal linking, Site structure

    At WordCamp Europe 2018, Marieke shared 3 tips on how to improve your site structure.

  • Thrive for the future – the business of open source

    Open source

    Marieke and Joost discuss why having a business model around open source projects is so important. Enjoy watching!