Avatar of Marieke van de Rakt

Marieke van de Rakt PhD

I'm the head of strategy at Yoast. I love to come up with new ideas and products that help website owners with their SEO. Together with our leadership team I focus on how we can steadily grow in a healthy way!

You can find Marieke on: TwitterLinkedinFacebookInstagramWordPress

I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities.

Since the beginning of Yoast, I have been involved in the company. But, as of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast. In 2015, I founded Yoast academy, our online SEO learning platform. I’ve also been the CEO of Yoast from January 2019 until November 2021.

Nowadays, I’m the head of strategy. In this role, I make sure that all the amazing ideas we have are aligned, we keep on track with our goals, and quickly adapt to changes within the ecosystems we operate in.

I’m married to Joost de Valk and we have four amazing children together.

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What type of content should a cornerstone article be?

31 January 2019 | 6 Comments | Marieke van de Rakt

Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which […]

Read: "What type of content should a cornerstone article be?"
What type of content should a cornerstone article be?


Reaching higher together: how we all benefit from open source

30 November 2018 | 5 Comments | Marieke van de Rakt

You may know this open source fanatic as WordPress Core Contributor or esteemed speaker on WordCamps and other conferences. Today, Software Engineer & WordPress Consultant Alain Schlesser shares the details of his first experiences with open source and how to learn from, as well as contribute to open source projects. And, he is clear on […]

Read: "Reaching higher together: how we all benefit from open source"
Reaching higher together: how we all benefit from open source


Open source: reducing boundaries and creating opportunities

9 November 2018 | 4 Comments | Marieke van de Rakt

“I love that WordPress allows you to raise your voice, no matter who you are, and where you are located.” That’s just one of the many inspiring quotes of Carole Olinger, our third interviewee in this series on open source. Carole is Community Manager at Plesk, and a true WordPress Community junkie. Learn why she […]

Read: "Open source: reducing boundaries and creating opportunities"
Open source: reducing boundaries and creating opportunities

What is site structure and why is it important?

Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence with your site’s structure which content will rank highest in the search engines. It’s also a very actionable part of your SEO strategy; you can […]

Read: "What is site structure and why is it important?"
What is site structure and why is it important?

On Google’s related entities patent: Write awesome posts!

24 October 2018 | 2 Comments | Marieke van de Rakt

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a […]

Read: "On Google’s related entities patent: Write awesome posts!"
On Google’s related entities patent: Write awesome posts!

Marieke likes to talk about content strategy, readability, site structure, internal linking and company culture.

  • How to improve the SEO fitness of your site

    Content SEO

    What to do to keep your website fit? In this talk, Marieke shows you 7 ways to improve the content SEO fitness of your website.

  • Interview: Helping millions of users with SEO

    WordPress

    Marieke was a guest on Stratabeat's B2B Marketing Tech Talks, where she was interviewed by Stratabeat CEO Tom Shapiro. Watch the video to hear Marieke's thoughts on what's going on in the world of WordPress and SEO.

  • Declutter your site structure

    Internal linking, Site structure

    In this talk, Marieke speaks about decluttering your site structure and how you can help customers and Google to understand websites better. She also explains how internal linking can help you outrank your competitors.

  • Outrank your competition with a great content SEO strategy

    Copywriting, Internal linking

    In this talk at WordCamp India, Marieke explains the importance of SEO copywriting and internal linking. After that, she shares some practical tips to start optimizing your website today!

  • Making a difference in the search engines with content SEO!

    Content SEO

    [Dutch] At WordCamp NL, Marieke spoke about how to make a difference and stand out in the search results with content SEO.

  • Interview: Marieke about Yoast

    Yoast SEO

    Marieke was interviewed at WordCamp Finland (online), where she talked about her role at Yoast and shared more information about Yoast as a company.

  • Importance of readability for SEO copywriting

    Copywriting

    In this talk, Marieke explains why people and search engines love copy that is easy to understand. She also covers 2020's Google trends and shares practical tips on how to improve your SEO copywriting for websites.

  • Growing a multi-million dollar business with a WordPress plugin

    Yoast SEO

    In this talk at WordCamp Philadelphia, Joost and Marieke shared some of the highs and lows in growing the company. How did they grow out to be where they are now? And why is WordPress so important to Yoast? This and more you'll see in the video!

  • WPCoffeeTalk: Interview with Marieke

    Yoast SEO

    Michelle Frechette interviewed Marieke for her WPCoffeeTalk Interview Series.

  • Yoast funds & improving your SEO by improving your site structure

    Site structure, Yoast Care fund, Yoast Diversity fund

    In this talk, Marieke talks about the Yoast Diversity fund, the Yoast Care fund and why diversity is so important. In addition, she provides tips to improve your site structure.

  • Interview: Torque Magazine

    Yoast Diversity fund, Yoast SEO

    In front of the Yoast booth at WordCamp US, Marieke talks about the game "sjoelen", the Yoast Diversity fund, and shares tips for first time WordCamp attendees.

  • Prejudices, women and diversity

    Diversity

    At WordCamp Nijmegen, Marieke talked about prejudices, women and diversity. In the end she offers solutions that can contribute to more equality and inclusion within society!

  • Interview: SEO myths and the #1 optimization effort that hurts your rank

    Yoast SEO

    Marieke was interviewed about the Yoast SEO WordPress plugin.

  • How to engage your online audience: Lessons from the field of education

    Site structure, Yoast Academy

    Marieke and Jesse talk about how people process information and how you can help users by making your content clear and understandable to comprehend.

  • Improving your internal linking structure

    Internal linking, Site structure

    At WordCamp Europe 2018, Marieke shared 3 tips on how to improve your site structure.

  • Thrive for the future – the business of open source

    Open source

    Marieke and Joost discuss why having a business model around open source projects is so important. Enjoy watching!