Avatar of Joost de Valk

Joost de Valk

I'm the founder and Chief Product Officer at Yoast. I spend most of my time at Yoast working on Yoast SEO and its addons. As Chief Product Officer I make sure the roadmap for all our products is managed.

You can find Joost on: TwitterLinkedinFacebookInstagramGithubWordPress

I am an internet entrepreneur with a background as an SEO, digital marketer, and web developer. In the early days of my career, I worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed me to work with several large brands around the world.

In 2010 I founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 140 people. Yoast SEO is currently available for four open-source platforms and active on more than 11 million websites.

Besides Yoast, Marieke and I have invested in several companies. As a result, I also have several advisory roles for companies we have invested in. More about our investments can be found on the website of our investment vehicle Altha.

Private life

I’m 39 years old and live with my wife Marieke in Wijchen, near Nijmegen, where Yoast also has its main offices. We have four kids: Tycho, Wende, Ravi & Borre, who are between 6 and 15 years old.

Outside of work I enjoy reading, photography and playing board games with my kids.

Yoast_Avatar_Joost_RD_x2






Why relative URLs should be forbidden for web developers

17 August 2012 | 60 Comments | Joost de Valk

Many web developers still use relative urls in their CMS. A relative url is a url that is not complete. Usually it’s just the last part (the path) of a url, which means the domain name is left out. It’s often used by web developers, because it comes in handy when moving content from a test or […]

Read: "Why relative URLs should be forbidden for web developers"
Why relative URLs should be forbidden for web developers



rel=”next” & rel=”prev” for paginated archives

15 September 2011 | Joost de Valk

Google is once again showing why standards compliant building might be very beneficial for SEO. They have started to use rel="next" and rel="prev", both part of HTML4 and HTML5, to recognize archives and paged articles. A few years back, I was having a discussion with Nathan Rice, one of the developers of Genesis over how one […]

Read: "rel=”next” & rel=”prev” for paginated archives"
rel=”next” & rel=”prev” for paginated archives


Joost likes to talk about SEO, technical SEO and open source.

  • Interview: Improving the web, schema, and the CMS market

    Technical SEO

    Kevin Indig talks to Joost about about the importance of schema for the web, the CMS landscape, and SEO fitness.

  • 2021 SEO Trends with Yoast

    SEO

    In this SiteGround webinar, Joost talks about the 2021 SEO trends.

  • Interview: Joost’s 4 reasons to start timestamping today

    WordPress

    Joost was interviewed by Sebastiaan van der Lans, WordProof’s founder. Watch them talk about what information on the web can be trusted and how to make the web a better place.

  • Interview: The latest in WordPress SEO with Joost

    WordPress, Yoast SEO

    Joost tells all about the latest version of the plugin, how it not only optimizes SEO on your site but behind the scenes there is a team of linguists helping you write more clearly and concisely.

  • Making sure your content is found – 2020 edition

    Content SEO, Yoast SEO

    Joost is presenting the exact same topic as he did 10 years ago at WordCamp Bulgaria, but with many improved suggestions! He talks about what changed but also what didn't change. Enjoy watching!

  • Interview: Yoast SEO

    WordPress, Yoast SEO

    Joost was interviewed by Andrea Di Rocco, founder of SOS WP and author of TUTTO SEO. They talk about Yoast SEO, the future of SEO, the difference between WordPress and other CMSs, and the role of schema.

  • WordPress SEO in 2019

    Technical SEO

    Joost describes what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.

  • Interview: If we want to grow, WordPress should grow too

    Open source, Yoast SEO

    [Dutch] In Top Names, Joost talks about Yoast, the work he and the company do for Wordpress and the importance of open source.

  • SEO for everyone: what does that even mean?

    Open source, Technical SEO

    Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.

  • SEO for everyone: what does that even mean?

    Yoast SEO

    Joost kicked off YoastCon 2019 with his talk about the meaning of SEO for everyone and how we help websites improve their findability, indexability and rankings.

  • The Victory of the Commons

    Open source

    If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it.