Avatar of Joost de Valk

Joost de Valk

I'm the founder and Chief Product Officer at Yoast. I spend most of my time at Yoast working on Yoast SEO and its addons. As Chief Product Officer I make sure the roadmap for all our products is managed.

You can find Joost on: TwitterLinkedinFacebookInstagramGithubWordPress

I am an internet entrepreneur with a background as an SEO, digital marketer, and web developer. In the early days of my career, I worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed me to work with several large brands around the world.

In 2010 I founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 100 people. Yoast SEO is currently available for four open-source platforms and active on more than 11 million websites.

Besides Yoast, Marieke and I have invested in several companies. As a result, I also have several advisory roles for companies we have invested in. More about our investments can be found on the website of our investment vehicle Altha.

Private life

I’m 39 years old and live with my wife Marieke in Wijchen, near Nijmegen, where Yoast also has its main offices. We have four kids: Tycho, Wende, Ravi & Borre, who are between 6 and 14 years old.

Outside of work I enjoy reading, photography and playing board games with my kids.

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Social media optimization with Yoast SEO

5 October 2020 | 10 Comments | Joost de Valk

Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimization. You need links pointing to your website and for that to happen, people need to talk about you and […]

Read: "Social media optimization with Yoast SEO"
social media for small business

The latest news in SEO and WordPress: September 2020

1 October 2020 | 10 Comments | Joost de Valk

Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton […]

Read: "The latest news in SEO and WordPress: September 2020"
Optimizing your news site



Schema.org is hard, Yoast SEO makes it easy for you

9 September 2020 | 9 Comments | Joost de Valk

Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented mess. In the spring of 2019, we fixed that with Yoast SEO 11.0 — and […]

Read: "Schema.org is hard, Yoast SEO makes it easy for you"
Yoast SEO Schema FI

The latest news in SEO and WordPress: August 2020

3 September 2020 | 14 Comments | Joost de Valk

Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition, you get to ask your questions as well, so it’s a […]

Read: "The latest news in SEO and WordPress: August 2020"
Optimizing your news site


WordPress 5.5 is here! 5 things you need to know

11 August 2020 | 118 Comments | Joost de Valk

It’s here! The official release of WordPress 5.5, a major update stuffed with new features and improvements. Not only does this release come with improvements to the block editor, it also allows you to edit inline images, gives you an improved content preview and much (much!) more. To give you an idea of what this […]

Read: "WordPress 5.5 is here! 5 things you need to know"
what is WordPress

The latest news in SEO and WordPress: July 2020

Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where viewers were able to ask us questions right away. Because this was such […]

Read: "The latest news in SEO and WordPress: July 2020"
Optimizing your news site

Noindex a post or page in WordPress, the easy way!

22 June 2020 | 18 Comments | Joost de Valk

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show it in their results. Here, we’ll explain how easy it […]

Read: "Noindex a post or page in WordPress, the easy way!"
noindex a post with meta robots noindex

Joost likes to talk about SEO, Technical SEO, Open Source.

  • SEO for everyone: what does that even mean?

    Open source, Technical SEO

    Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.

  • The Victory of the Commons

    Open source

    If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it. This is pure economics; it starts with the well known story of the Tragedy of the Commons but, applied to open source, leads to a completely new outcome. If your business is build on WordPress, you should be here to listen to Joost’s talk and discuss afterwards.

  • WordPress SEO in 2019

    Technical SEO

    Joost describes what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.