Avatar of Joost de Valk

Joost de Valk

I'm the founder and Chief Product Officer at Yoast. I spend most of my time at Yoast working on Yoast SEO and its addons. As Chief Product Officer I make sure the roadmap for all our products is managed.

You can find Joost on: TwitterLinkedinFacebookInstagramGithubWordPress

I am an internet entrepreneur with a background as an SEO, digital marketer, and web developer. In the early days of my career, I worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed me to work with several large brands around the world.

In 2010 I founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 140 people. Yoast SEO is currently available for four open-source platforms and active on more than 11 million websites.

Besides Yoast, Marieke and I have invested in several companies. As a result, I also have several advisory roles for companies we have invested in. More about our investments can be found on the website of our investment vehicle Altha.

Private life

I’m 39 years old and live with my wife Marieke in Wijchen, near Nijmegen, where Yoast also has its main offices. We have four kids: Tycho, Wende, Ravi & Borre, who are between 6 and 15 years old.

Outside of work I enjoy reading, photography and playing board games with my kids.

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Yoast and Semrush working together

14 October 2020 | 15 Comments | Joost de Valk

Today we’re announcing something really awesome: Yoast has partnered up with Semrush. The reason why we’re so excited? Keyword research is hard, getting keyword data is even harder and this puts it at your fingertips. Right where you’re writing. Why would Yoast and Semrush work together? Yoast has a lot of users; 11 million+ websites […]

Read: "Yoast and Semrush working together"
Yoast and Semrush working together

Social media optimization with Yoast SEO

5 October 2020 | 10 Comments | Joost de Valk

Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimization. You need links pointing to your website and for that to happen, people need to talk about you and […]

Read: "Social media optimization with Yoast SEO"
Social media optimization with Yoast SEO

The latest news in SEO and WordPress: September 2020

1 October 2020 | 10 Comments | Joost de Valk

Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton […]

Read: "The latest news in SEO and WordPress: September 2020"
The latest news in SEO and WordPress: September 2020



Schema.org is hard, Yoast SEO makes it easy for you

9 September 2020 | 9 Comments | Joost de Valk

Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented mess. In the spring of 2019, we fixed that with Yoast SEO 11.0 — and […]

Read: "Schema.org is hard, Yoast SEO makes it easy for you"
Schema.org is hard, Yoast SEO makes it easy for you

The latest news in SEO and WordPress: August 2020

3 September 2020 | 14 Comments | Joost de Valk

Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition, you get to ask your questions as well, so it’s a […]

Read: "The latest news in SEO and WordPress: August 2020"
The latest news in SEO and WordPress: August 2020


Joost likes to talk about SEO, technical SEO and open source.

  • Interview: Improving the web, schema, and the CMS market

    Technical SEO

    Kevin Indig talks to Joost about about the importance of schema for the web, the CMS landscape, and SEO fitness.

  • 2021 SEO Trends with Yoast

    SEO

    In this SiteGround webinar, Joost talks about the 2021 SEO trends.

  • Interview: Joost’s 4 reasons to start timestamping today

    WordPress

    Joost was interviewed by Sebastiaan van der Lans, WordProof’s founder. Watch them talk about what information on the web can be trusted and how to make the web a better place.

  • Interview: The latest in WordPress SEO with Joost

    WordPress, Yoast SEO

    Joost tells all about the latest version of the plugin, how it not only optimizes SEO on your site but behind the scenes there is a team of linguists helping you write more clearly and concisely.

  • Making sure your content is found – 2020 edition

    Content SEO, Yoast SEO

    Joost is presenting the exact same topic as he did 10 years ago at WordCamp Bulgaria, but with many improved suggestions! He talks about what changed but also what didn't change. Enjoy watching!

  • Interview: Yoast SEO

    WordPress, Yoast SEO

    Joost was interviewed by Andrea Di Rocco, founder of SOS WP and author of TUTTO SEO. They talk about Yoast SEO, the future of SEO, the difference between WordPress and other CMSs, and the role of schema.

  • WordPress SEO in 2019

    Technical SEO

    Joost describes what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.

  • Interview: If we want to grow, WordPress should grow too

    Open source, Yoast SEO

    [Dutch] In Top Names, Joost talks about Yoast, the work he and the company do for Wordpress and the importance of open source.

  • SEO for everyone: what does that even mean?

    Open source, Technical SEO

    Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.

  • SEO for everyone: what does that even mean?

    Yoast SEO

    Joost kicked off YoastCon 2019 with his talk about the meaning of SEO for everyone and how we help websites improve their findability, indexability and rankings.

  • The Victory of the Commons

    Open source

    If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it.