Writing great page titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and it’s also one of the most important factors that Google uses to determine the topic of a page. This makes page titles essential to SEO […]Read: "How to craft great page titles for SEO"
I am an internet entrepreneur with a background as an SEO, digital marketer, and web developer. In the early days of my career, I worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed me to work with several large brands around the world.
In 2010 I founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 150 people. Yoast SEO is currently available for four open-source platforms and active on more than 12.5 million websites.
In 2021 we sold Yoast to Newfold Digital and after a short transition period I took a step back, which means I’m currently active as an advisor. My wife Marieke, Yoast’s former CEO, is currently its Head of Strategy and is still at Yoast on a daily basis. She and I have invested in several companies. I act as an advisor for some of the companies we have invested in. More about our investments can be found on the website of our investment vehicle Altha.
I’m 40 years old and live with my wife Marieke in Wijchen, near Nijmegen, where Yoast also has its main offices. We have four kids: Tycho, Wende, Ravi & Borre, who are between 7 and 16 years old.
Outside of work I enjoy reading, LEGOs and playing board games with my kids.
Here at Yoast, we’ve been using Algolia to power our site search for quite a while now. Specifically, we’re using the WP Search with Algolia plugin by WebDevStudios to index our content. And we were reasonably happy with that set up. But then we found a better way. A few weeks ago I came up […]Read: "Site search with Algolia – improved"
Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. However, in the case that you need more time to get things fixed, chances are much […]Read: "HTTP 503: Handling site maintenance correctly for SEO"
The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!Read: "rel=canonical: the ultimate guide"
We’ve said it way back when, but we’ll repeat it: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result, their site shows up in the search engines anyway. Do you know why it keeps amazing us? Because […]Read: "Preventing your site from being indexed, the right way"
Today we released a patch release of Yoast SEO, 15.9.1, to prepare for some of the changes in WordPress core. There were two changes in WordPress itself that we needed to account for, one to do with updates and one to do with meta robots output. We also had to fix an issue with how […]Read: "Yoast SEO 15.9.1: WordPress 5.7 & FAQ schema patches"
The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!Read: "The ultimate guide to robots.txt"
Today we’re announcing something really awesome: Yoast has partnered up with Semrush. The reason why we’re so excited? Keyword research is hard, getting keyword data is even harder and this puts it at your fingertips. Right where you’re writing. Why would Yoast and Semrush work together? Yoast has a lot of users; 11 million+ websites […]Read: "Yoast and Semrush working together"
Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimization. You need links pointing to your website and for that to happen, people need to talk about you and […]Read: "Social media optimization with Yoast SEO"
Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton […]Read: "The latest news in SEO and WordPress: September 2020"
Joost likes to talk about SEO, technical SEO and open source.
Kevin Indig talks to Joost about about the importance of schema for the web, the CMS landscape, and SEO fitness.
In this SiteGround webinar, Joost talks about the 2021 SEO trends.
Joost was interviewed by Sebastiaan van der Lans, WordProof’s founder. Watch them talk about what information on the web can be trusted and how to make the web a better place.
WordPress, Yoast SEO
Joost tells all about the latest version of the plugin, how it not only optimizes SEO on your site but behind the scenes there is a team of linguists helping you write more clearly and concisely.
Content SEO, Yoast SEO
Joost is presenting the exact same topic as he did 10 years ago at WordCamp Bulgaria, but with many improved suggestions! He talks about what changed but also what didn't change. Enjoy watching!
WordPress, Yoast SEO
Joost was interviewed by Andrea Di Rocco, founder of SOS WP and author of TUTTO SEO. They talk about Yoast SEO, the future of SEO, the difference between WordPress and other CMSs, and the role of schema.
Joost describes what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.
Open source, Yoast SEO
[Dutch] In Top Names, Joost talks about Yoast, the work he and the company do for Wordpress and the importance of open source.
Open source, Technical SEO
Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.
Joost kicked off YoastCon 2019 with his talk about the meaning of SEO for everyone and how we help websites improve their findability, indexability and rankings.
If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it.