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Jono Alderson

Jono is our Head of SEO. He's a digital strategist, marketing technologist, and full stack developer. He's into technical SEO, emerging technologies, and brand strategy.

You can find Jono on: TwitterLinkedinFacebookGithubWordPress

I have a background in web development, digital marketing, and technical SEO. I’m a ‘digital native’ and driven to improve the web.

Over the years I’ve worked with startups, agencies, tool vendors, and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets. At Yoast, I make decisions that influence the SEO of millions of websites, across multiple platforms. But only after I’ve had plenty of coffee.

I’m happiest when knee-deep in PHP, on stage, or reading a good book. My favourite things are web developmentfuturologyWordPressscience-fiction, and gin.

Adventures with product availability standards in WooCommerce

16 March 2020 | Jono Alderson

One of the key things that the Yoast SEO plugin does is output rich, structured data on each page on a site. This allows data consumers like Google, Facebook, and Pinterest to more easily read and extract key product information, and to reward sites with rich listings and integrations. Building and maintaining that functionality boils […]

Read: "Adventures with product availability standards in WooCommerce"
Adventures with product availability standards in WooCommerce

Move WordPress to a new domain in 10 easy steps!

20 January 2020 | 9 Comments | Jono Alderson

Sometimes, branding, technical or business decisions mean that you need to change your domain. If you’re not careful, a poorly managed move can really hurt your SEO. Thankfully, WordPress makes things pretty easy – here’s everything you need to do. 10 steps to move WordPress That should be it, you’ve moved WordPress to a new […]

Read: "Move WordPress to a new domain in 10 easy steps!"
Move WordPress to a new domain in 10 easy steps!

It’s not enough to ‘write content’. You have to publish resources.

27 November 2019 | 2 Comments | Jono Alderson

Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving your site — it’s about beating every other site. If you want to win, you have to do […]

Read: "It’s not enough to ‘write content’. You have to publish resources."
It’s not enough to ‘write content’. You have to publish resources.

WordPress robots.txt: Best-practice example for SEO

7 November 2019 | Jono Alderson

Your robots.txt file is a powerful tool when working on a website’s SEO – but you should handle it with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think site owners should use their […]

Read: "WordPress robots.txt: Best-practice example for SEO"
WordPress robots.txt: Best-practice example for SEO


Setting up WordPress for AMP: Accelerated Mobile Pages

This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages/AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow […]

Read: "Setting up WordPress for AMP: Accelerated Mobile Pages"
Setting up WordPress for AMP: Accelerated Mobile Pages



What is Google Search Console?

23 January 2019 | 16 Comments | Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts […]

Read: "What is Google Search Console?"
What is Google Search Console?


Jono likes to talk about SEO, technical SEO, site speed and WordPress.

  • Torque Social Hour

    Technical SEO

    Jono was a guest on The Torque Social Hour - a weekly livestream about WordPress news, events, and life. They talk about how Jono uses AMP to create super fast websites.

  • Interview: Suds and Search 62

    SEO, WordPress

    Hear all about Jono's unique insights into doing SEO on WordPress, how SEOs are more like janitors than rock stars, and a little bit about Jono’s impressive sci-fi book list.

  • Interview: Tips to speed up your website

    Site speed

    Jono shared practical tips to speed up your website with Philipp Schoeffmann at Affiliate World Europe 2019 in Barcelona.